Vacuum brands in the United States:Which are most popular?

Name: Vacuum brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Shark was the most searched vacuum brand in the United States, accounting for 26.1% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Dyson showed up in every answer. Dyson was recommended most often, coming first in two out of five responses.

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Top vacuum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson appeared every time. Dyson was recommended most often, coming first in two out of five answers. Shark was second, and BISSELL was third. Kirby, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Dyson	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Shark	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
BISSELL	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Roborock	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Miele	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hoover	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Dirt Devil	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Levoit	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Kirby	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tineco	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Eureka	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Oreck	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kenmore	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Eufy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Samsung	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dirt Devil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kirby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eureka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oreck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vacuum brands

5 answers

Asked ChatGPT
“Which vacuum should I buy?”
1. 1Shark
2. 2Dyson
Asked ChatGPT
“What are the best vacuum brands?”
1. 1Miele
2. 2Dyson
3. 3Shark
4. 4Hoover
5. 5BISSELL
6. 6Roborock
Asked ChatGPT
“What is the best cordless vacuum?”
1. 1Dyson
2. 2Shark
3. 3Levoit
Searched Google, AI Overview
“vacuum”
1. 1BISSELL
2. 2Dyson
Searched Google, AI Overview
“cordless vacuum”
1. 1Dyson
2. 2BISSELL
3. 3Dirt Devil
4. 4Shark

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which vacuum brands do people search for most?

This chart shows how often people search Google for each vacuum brand by name. Each line represents a brand's share of searches for all 15 vacuum brands we track, month by month, from searches in United States.

Share of searches among vacuum brands in the United States, by month

Month	Shark	Dyson	Roborock	Kirby	Miele	BISSELL	Tineco	Eureka	Hoover	Dirt Devil	Oreck	Kenmore	Eufy	Levoit	Samsung
Oct 2025	29.3%	24%	10.8%	7.2%	7.2%	3.9%	5.9%	2.2%	2.2%	1.8%	2.2%	0.97%	1.2%	0.79%	0.43%
Nov 2025	25.4%	25.4%	17%	5.1%	7.6%	3.4%	6.2%	1.9%	1.9%	1.5%	1.5%	0.84%	1%	0.68%	0.46%
Dec 2025	26.7%	26.7%	14.6%	5.4%	8%	3.6%	5.4%	2%	1.6%	1.3%	1.6%	0.88%	0.88%	0.88%	0.39%
Jan 2026	27.7%	22.6%	12.4%	6.8%	8.3%	4.6%	5.6%	2.5%	2.5%	1.7%	2%	1.1%	0.91%	0.91%	0.49%
Feb 2026	26.7%	21.9%	12%	8%	8%	5.4%	5.4%	2.4%	2.4%	2%	2.4%	1.1%	0.88%	0.72%	0.59%
Mar 2026	28.6%	23.4%	10.5%	7%	10.5%	4.7%	4.7%	2.1%	2.1%	1.7%	1.7%	1.2%	0.77%	0.63%	0.42%
Apr 2026	26.9%	22.1%	12.1%	8.1%	8.1%	5.4%	5.4%	2.4%	2.4%	2%	2%	1.1%	0.88%	0.59%	0.59%
May 2026	26.9%	22.1%	12.1%	6.6%	8.1%	5.4%	5.4%	3%	2.4%	2%	2%	1.3%	1.1%	0.72%	0.72%
Jun 2026	26.1%	21.4%	14.3%	7.8%	7.8%	5.3%	5.3%	2.3%	2.3%	1.9%	1.9%	1.3%	1.1%	0.7%	0.47%
Jul 2026	26.3%	21.6%	14.4%	7.9%	7.9%	5.3%	5.3%	2.4%	1.9%	1.9%	1.9%	1.1%	0.86%	0.71%	0.47%
Aug 2026	27.9%	22.8%	12.5%	8.4%	8.4%	4.6%	4.6%	2.1%	2.1%	2.1%	1.7%	0.92%	0.92%	0.75%	0.5%
Sep 2026	26.1%	21.4%	14.3%	7.9%	7.9%	6.4%	4.3%	2.4%	2.4%	1.9%	1.9%	1.1%	0.86%	0.86%	0.38%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Shark SharkNinja	26.1%	201K	-18.3%	-1.8 points
2, held 2nd	Dyson	21.4%	165K	-17.9%	-1.3 points
3, held 3rd	Roborock	14.3%	110K	0%	+1.8 points
4, held 4th	Kirby	7.9%	60.5K	-18.2%	-0.5 points
5, held 5th	Miele	7.9%	60.5K	-18.2%	-0.5 points
6, held 6th	BISSELL	6.4%	49.5K	+22.2%	+1.8 points
7, held 7th	Tineco	4.3%	33.1K	-18.3%	-0.3 points
8, moved from 9th to 8th	Eureka Midea	2.4%	18.1K	0%	+0.3 pointsmoved from 9th to 8th
9, moved from 10th to 9th	Hoover	2.4%	18.1K	0%	+0.3 pointsmoved from 10th to 9th
10, moved from 8th to 10th	Dirt Devil	1.9%	14.8K	-18.2%	-0.1 pointsmoved from 8th to 10th
11, held 11th	Oreck	1.9%	14.8K	0%	+0.2 points
12, moved from 13th to 12th	Kenmore	1.1%	8.1K	0%	+0.1 pointsmoved from 13th to 12th
13, moved from 12th to 13th	Eufy Anker	0.86%	6.6K	-18.5%	-0.1 pointsmoved from 12th to 13th
14, held 14th	Levoit	0.86%	6.6K	0%	+0.1 points
15, held 15th	Samsung	0.38%	2.9K	-34.1%	-0.1 points

1.Shark
26.1%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -1.8 points.
2.Dyson
21.4%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.3 points.
3.Roborock
14.3%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.8 points.
4.Kirby
7.9%
Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.Miele
7.9%
Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
6.BISSELL
6.4%
Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
7.Tineco
4.3%
Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
8.Eureka
2.4%
Moved from 9th to 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.Hoover
2.4%
Moved from 10th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.Dirt Devil
1.9%
Moved from 8th to 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
11.Oreck
1.9%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
12.Kenmore
1.1%
Moved from 13th to 12th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
13.Eufy
0.86%
Moved from 12th to 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
14.Levoit
0.86%
Held 14th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
15.Samsung
0.38%
Held 15th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.1 points.

Which brand is most popular in search among vacuum brands in the United States?

15 brands

In September 2026, Shark was the most searched among vacuum brands in the United States, with an estimated 201K branded searches, 26.1% of all searches for the 15 we track. Dyson is in 2nd place, 4.7 percentage points behind at 21.4%.

United States vacuum brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Shark	29.3% → 26.1%	29.3%Oct 2025	25.4%Nov 2025	1st
Dyson	24% → 21.4%	26.7%Dec 2025	21.4%Jun 2026	2nd
Roborock	10.8% → 14.3%	17%Nov 2025	10.5%Mar 2026	3rd
Kirby	7.2% → 7.9%	8.4%Aug 2026	5.1%Nov 2025	4th
Miele	7.2% → 7.9%	10.5%Mar 2026	7.2%Oct 2025	5th
BISSELL	3.9% → 6.4%	6.4%Sep 2026	3.4%Nov 2025	7th → 6th
Tineco	5.9% → 4.3%	6.2%Nov 2025	4.3%Sep 2026	6th → 7th
Eureka	2.2% → 2.4%	3%May 2026	1.9%Nov 2025	8th
Hoover	2.2% → 2.4%	2.5%Jan 2026	1.6%Dec 2025	9th
Dirt Devil	1.8% → 1.9%	2.1%Aug 2026	1.3%Dec 2025	11th → 10th
Oreck	2.2% → 1.9%	2.4%Feb 2026	1.5%Nov 2025	10th → 11th
Kenmore	0.97% → 1.1%	1.3%May 2026	0.84%Nov 2025	13th → 12th
Eufy	1.2% → 0.86%	1.2%Oct 2025	0.77%Mar 2026	12th → 13th
Levoit	0.79% → 0.86%	0.91%Jan 2026	0.59%Apr 2026	14th
Samsung	0.43% → 0.38%	0.72%May 2026	0.38%Sep 2026	15th

Each finding as a sentence

Across the 12 months ending September 2026, Shark’s share of searches among vacuum brands in the United States decreased from 29.3% to 26.1%.
Across the 12 months ending September 2026, Dyson’s share of searches among vacuum brands in the United States decreased from 24% to 21.4%.
Across the 12 months ending September 2026, Roborock’s share of searches among vacuum brands in the United States increased from 10.8% to 14.3%.
Across the 12 months ending September 2026, Kirby’s share of searches among vacuum brands in the United States increased from 7.2% to 7.9%.
Across the 12 months ending September 2026, Miele’s share of searches among vacuum brands in the United States increased from 7.2% to 7.9%.
Across the 12 months ending September 2026, BISSELL’s share of searches among vacuum brands in the United States increased from 3.9% to 6.4%.
Across the 12 months ending September 2026, Tineco’s share of searches among vacuum brands in the United States decreased from 5.9% to 4.3%.
Across the 12 months ending September 2026, Shark’s share of searches among vacuum brands in the United States peaked at 29.3% in October 2025 and was lowest at 25.4% in November 2025.
Across the 12 months ending September 2026, Dyson’s share of searches among vacuum brands in the United States peaked at 26.7% in December 2025 and was lowest at 21.4% in June 2026.
Across the 12 months ending September 2026, Roborock’s share of searches among vacuum brands in the United States peaked at 17% in November 2025 and was lowest at 10.5% in March 2026.
Across the 12 months ending September 2026, Kirby’s share of searches among vacuum brands in the United States peaked at 8.4% in August 2026 and was lowest at 5.1% in November 2025.
Across the 12 months ending September 2026, Miele’s share of searches among vacuum brands in the United States peaked at 10.5% in March 2026 and was lowest at 7.2% in October 2025.
Across the 12 months ending September 2026, BISSELL’s share of searches among vacuum brands in the United States peaked at 6.4% in September 2026 and was lowest at 3.4% in November 2025.
Across the 12 months ending September 2026, Tineco’s share of searches among vacuum brands in the United States peaked at 6.2% in November 2025 and was lowest at 4.3% in September 2026.
Across the 12 months ending September 2026, Eureka’s share of searches among vacuum brands in the United States peaked at 3% in May 2026 and was lowest at 1.9% in November 2025.
Across the 12 months ending September 2026, BISSELL rose from 7th to 6th among vacuum brands in the United States.
Across the 12 months ending September 2026, Tineco fell from 6th to 7th among vacuum brands in the United States.
Across the 12 months ending September 2026, Dirt Devil rose from 11th to 10th among vacuum brands in the United States.
Across the 12 months ending September 2026, Oreck fell from 10th to 11th among vacuum brands in the United States.
Across the 12 months ending September 2026, Kenmore rose from 13th to 12th among vacuum brands in the United States.
Across the 12 months ending September 2026, Eufy fell from 12th to 13th among vacuum brands in the United States.
Across the 12 months ending September 2026, Eureka, Hoover, Levoit and Samsung held steady: their share of searches among vacuum brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States vacuum brands in September 2026?

8 changes

In September 2026, BISSELL gained share of searches among vacuum brands in the United States, from 4.6% to 6.4%.
In September 2026, Roborock gained share of searches among vacuum brands in the United States, from 12.5% to 14.3%.
In September 2026, Shark lost share of searches among vacuum brands in the United States, from 27.9% to 26.1%.
In September 2026, Dyson lost share of searches among vacuum brands in the United States, from 22.8% to 21.4%.
In September 2026, Kirby lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%.
In September 2026, Miele lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%.
In September 2026, Eureka rose from 9th to 8th among vacuum brands in the United States.
In September 2026, Hoover rose from 10th to 9th among vacuum brands in the United States.

How are branded searches counted for vacuum brands?

15 search terms

Each brand's share of searches among vacuum brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.