Brandwave

How popular isShark?

In September 2026, people searched for Shark by name about 201,000 times in the United States, an 18.3% decrease from the previous year. These searches made up 26.1% of all United States vacuum brand searches, placing Shark first out of 15 brands. When we asked both ChatGPT and Google AI Overviews about vacuum brands, Shark appeared in four of the five answers and was the second most recommended of the 15.

Search and AI answers in September 2026

Shark is the most searched of 15 competitors and the second most recommended in AI answers.

  1. SharkShare of searches 26.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DysonShare of searches 21.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. RoborockShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. KirbyShare of searches 7.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MieleShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shark is the second most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BISSELL3rd
  4. Miele4th
  5. Hoover5th
  6. Dirt Devil5th
  7. Levoit7th
  8. Roborock8th
  9. Kirby–
  10. Tineco–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dirt Devil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kirby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which vacuum brands compete with Shark?

Shark against vacuum brands in the United States, by month

Share of searches by month for Shark, Dyson, Roborock, Kirby, Miele, BISSELL, Tineco, Eureka, Hoover. The figures are in the table below the chart.

View monthly share of searches table
MonthSharkDysonRoborockKirbyMieleBISSELLTinecoEurekaHooverDirt DevilOreckKenmoreEufyLevoitSamsung
Oct 202529.3%24%10.8%7.2%7.2%3.9%5.9%2.2%2.2%1.8%2.2%0.97%1.2%0.79%0.43%
Nov 202525.4%25.4%17%5.1%7.6%3.4%6.2%1.9%1.9%1.5%1.5%0.84%1%0.68%0.46%
Dec 202526.7%26.7%14.6%5.4%8%3.6%5.4%2%1.6%1.3%1.6%0.88%0.88%0.88%0.39%
Jan 202627.7%22.6%12.4%6.8%8.3%4.6%5.6%2.5%2.5%1.7%2%1.1%0.91%0.91%0.49%
Feb 202626.7%21.9%12%8%8%5.4%5.4%2.4%2.4%2%2.4%1.1%0.88%0.72%0.59%
Mar 202628.6%23.4%10.5%7%10.5%4.7%4.7%2.1%2.1%1.7%1.7%1.2%0.77%0.63%0.42%
Apr 202626.9%22.1%12.1%8.1%8.1%5.4%5.4%2.4%2.4%2%2%1.1%0.88%0.59%0.59%
May 202626.9%22.1%12.1%6.6%8.1%5.4%5.4%3%2.4%2%2%1.3%1.1%0.72%0.72%
Jun 202626.1%21.4%14.3%7.8%7.8%5.3%5.3%2.3%2.3%1.9%1.9%1.3%1.1%0.7%0.47%
Jul 202626.3%21.6%14.4%7.9%7.9%5.3%5.3%2.4%1.9%1.9%1.9%1.1%0.86%0.71%0.47%
Aug 202627.9%22.8%12.5%8.4%8.4%4.6%4.6%2.1%2.1%2.1%1.7%0.92%0.92%0.75%0.5%
Sep 202626.1%21.4%14.3%7.9%7.9%6.4%4.3%2.4%2.4%1.9%1.9%1.1%0.86%0.86%0.38%

  1. 1.Shark

    26.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  2. 2.Dyson

    21.4%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.3 points.

  3. 3.Roborock

    14.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Kirby

    7.9%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Miele

    7.9%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.BISSELL

    6.4%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  7. 7.Tineco

    4.3%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  8. 8.Eureka

    2.4%

    Moved from 9th to 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Hoover

    2.4%

    Moved from 10th to 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Dirt Devil

    1.9%

    Moved from 8th to 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  11. 11.Oreck

    1.9%

    Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  12. 12.Kenmore

    1.1%

    Moved from 13th to 12th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.Eufy

    0.86%

    Moved from 12th to 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  14. 14.Levoit

    0.86%

    Held 14th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  15. 15.Samsung

    0.38%

    Held 15th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.1 points.

Compare popularity between Shark and its closest rivals

Every comparison with Shark

14 comparisons

How has branded search demand for Shark changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shark in the United States fell from 246K to 201K.
  • Across the 12 months ending September 2026, Shark’s share of searches among vacuum brands in the United States decreased from 29.3% to 26.1%.
  • Across the 12 months ending September 2026, Shark’s share of searches among vacuum brands in the United States peaked at 29.3% in October 2025 and was lowest at 25.4% in November 2025.

How did search popularity change for United States vacuum brands in September 2026?

6 changes

  1. In September 2026, BISSELL gained share of searches among vacuum brands in the United States, from 4.6% to 6.4%.

  2. In September 2026, Roborock gained share of searches among vacuum brands in the United States, from 12.5% to 14.3%.

  3. In September 2026, Shark lost share of searches among vacuum brands in the United States, from 27.9% to 26.1%.

  4. In September 2026, Dyson lost share of searches among vacuum brands in the United States, from 22.8% to 21.4%.

  5. In September 2026, Kirby lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%.

  6. In September 2026, Miele lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%.

How are Shark’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shark vacuum

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja, owned by the same company, in the United States.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

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