Brandwave

Dirt Devil vs Shark:Which is more popular?

In September 2026, Shark had more branded searches than Dirt Devil among vacuum brands in the United States. Shark had about 201,000 branded searches, while Dirt Devil had 14,800. Shark made up 26.1% of all vacuum brand searches we track, and Dirt Devil accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about vacuum brands, Shark appeared in four of the five answers and Dirt Devil in one. Shark was mentioned before Dirt Devil in three out of four answers that named either.

Among vacuum brands in the United States in September 2026

Who do people search for more?

Shark, about 14 searches for every 1 for Dirt Devil

Shark 201K searchesDirt Devil 14.8K searches

Who does AI mention more?

Shark, mentioned in 4 of 5 answers, Dirt Devil in 1

Shark in 4 of 5Dirt Devil in 1 of 5

Who does AI recommend more?

Shark, named ahead of Dirt Devil in 3 of 4 answers

Shark first in 3Dirt Devil first in 1

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Top vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dirt Devil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Shark was listed before Dirt Devil in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BISSELL3rd
  4. Miele4th
  5. Hoover5th
  6. Dirt Devil5th
  7. Levoit7th
  8. Roborock8th
  9. Kirby–
  10. Tineco–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dirt Devil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kirby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Dirt Devil or Shark more popular in search?

This chart shows how often people search Google for Dirt Devil and Shark by name. Each line represents a brand's share of searches for all 15 vacuum brands we track, month by month, from searches in United States.

Dirt Devil and Shark among vacuum brands in the United States, by month

Share of searches by month for Shark, Dirt Devil. The figures are in the table below the chart.

View monthly share of searches table
MonthSharkDysonRoborockKirbyMieleBISSELLTinecoEurekaHooverDirt DevilOreckKenmoreEufyLevoitSamsung
Oct 202529.3%24%10.8%7.2%7.2%3.9%5.9%2.2%2.2%1.8%2.2%0.97%1.2%0.79%0.43%
Nov 202525.4%25.4%17%5.1%7.6%3.4%6.2%1.9%1.9%1.5%1.5%0.84%1%0.68%0.46%
Dec 202526.7%26.7%14.6%5.4%8%3.6%5.4%2%1.6%1.3%1.6%0.88%0.88%0.88%0.39%
Jan 202627.7%22.6%12.4%6.8%8.3%4.6%5.6%2.5%2.5%1.7%2%1.1%0.91%0.91%0.49%
Feb 202626.7%21.9%12%8%8%5.4%5.4%2.4%2.4%2%2.4%1.1%0.88%0.72%0.59%
Mar 202628.6%23.4%10.5%7%10.5%4.7%4.7%2.1%2.1%1.7%1.7%1.2%0.77%0.63%0.42%
Apr 202626.9%22.1%12.1%8.1%8.1%5.4%5.4%2.4%2.4%2%2%1.1%0.88%0.59%0.59%
May 202626.9%22.1%12.1%6.6%8.1%5.4%5.4%3%2.4%2%2%1.3%1.1%0.72%0.72%
Jun 202626.1%21.4%14.3%7.8%7.8%5.3%5.3%2.3%2.3%1.9%1.9%1.3%1.1%0.7%0.47%
Jul 202626.3%21.6%14.4%7.9%7.9%5.3%5.3%2.4%1.9%1.9%1.9%1.1%0.86%0.71%0.47%
Aug 202627.9%22.8%12.5%8.4%8.4%4.6%4.6%2.1%2.1%2.1%1.7%0.92%0.92%0.75%0.5%
Sep 202626.1%21.4%14.3%7.9%7.9%6.4%4.3%2.4%2.4%1.9%1.9%1.1%0.86%0.86%0.38%

How has the Dirt Devil and Shark comparison changed over the last 12 months?

3 findings
  • Shark was ahead of Dirt Devil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dirt Devil’s share of searches among vacuum brands in the United States moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Shark’s share of searches among vacuum brands in the United States moved from 29.3% to 26.1%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for United States vacuum brands in September 2026?

2 changes

  1. In September 2026, Shark lost share of searches among vacuum brands in the United States, from 27.9% to 26.1%.

  2. In September 2026, Dirt Devil fell from 8th to 10th among vacuum brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dirt Devil’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dirt Devil

1 branded search term

  • dirt devil vacuum

Shark

1 branded search term

  • shark vacuum

How the Brand Demand Index is measured

Other head-to-heads among vacuum brands

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