Kirby vs Roborock:Which is more popular?
In September 2026, Roborock had more branded searches than Kirby among vacuum brands in the United States. Roborock had about 110,000 branded searches, while Kirby had 60,500. Roborock made up 14.3% of all vacuum brand searches we track, and Kirby accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about vacuum brands, Roborock appeared in one of the five answers and Kirby in none.
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Top vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roborock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kirby did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roborock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dirt Devil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kirby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum brands
5 answers
Asked ChatGPT
“Which vacuum should I buy?”
Asked ChatGPT
“What are the best vacuum brands?”
Asked ChatGPT
“What is the best cordless vacuum?”
Searched Google, AI Overview
“vacuum”
Searched Google, AI Overview
“cordless vacuum”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Kirby or Roborock more popular in search?
This chart shows how often people search Google for Kirby and Roborock by name. Each line represents a brand's share of searches for all 15 vacuum brands we track, month by month, from searches in United States.
Share of searches by month for Roborock, Kirby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shark | Dyson | Roborock | Kirby | Miele | BISSELL | Tineco | Eureka | Hoover | Dirt Devil | Oreck | Kenmore | Eufy | Levoit | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 24% | 10.8% | 7.2% | 7.2% | 3.9% | 5.9% | 2.2% | 2.2% | 1.8% | 2.2% | 0.97% | 1.2% | 0.79% | 0.43% |
| Nov 2025 | 25.4% | 25.4% | 17% | 5.1% | 7.6% | 3.4% | 6.2% | 1.9% | 1.9% | 1.5% | 1.5% | 0.84% | 1% | 0.68% | 0.46% |
| Dec 2025 | 26.7% | 26.7% | 14.6% | 5.4% | 8% | 3.6% | 5.4% | 2% | 1.6% | 1.3% | 1.6% | 0.88% | 0.88% | 0.88% | 0.39% |
| Jan 2026 | 27.7% | 22.6% | 12.4% | 6.8% | 8.3% | 4.6% | 5.6% | 2.5% | 2.5% | 1.7% | 2% | 1.1% | 0.91% | 0.91% | 0.49% |
| Feb 2026 | 26.7% | 21.9% | 12% | 8% | 8% | 5.4% | 5.4% | 2.4% | 2.4% | 2% | 2.4% | 1.1% | 0.88% | 0.72% | 0.59% |
| Mar 2026 | 28.6% | 23.4% | 10.5% | 7% | 10.5% | 4.7% | 4.7% | 2.1% | 2.1% | 1.7% | 1.7% | 1.2% | 0.77% | 0.63% | 0.42% |
| Apr 2026 | 26.9% | 22.1% | 12.1% | 8.1% | 8.1% | 5.4% | 5.4% | 2.4% | 2.4% | 2% | 2% | 1.1% | 0.88% | 0.59% | 0.59% |
| May 2026 | 26.9% | 22.1% | 12.1% | 6.6% | 8.1% | 5.4% | 5.4% | 3% | 2.4% | 2% | 2% | 1.3% | 1.1% | 0.72% | 0.72% |
| Jun 2026 | 26.1% | 21.4% | 14.3% | 7.8% | 7.8% | 5.3% | 5.3% | 2.3% | 2.3% | 1.9% | 1.9% | 1.3% | 1.1% | 0.7% | 0.47% |
| Jul 2026 | 26.3% | 21.6% | 14.4% | 7.9% | 7.9% | 5.3% | 5.3% | 2.4% | 1.9% | 1.9% | 1.9% | 1.1% | 0.86% | 0.71% | 0.47% |
| Aug 2026 | 27.9% | 22.8% | 12.5% | 8.4% | 8.4% | 4.6% | 4.6% | 2.1% | 2.1% | 2.1% | 1.7% | 0.92% | 0.92% | 0.75% | 0.5% |
| Sep 2026 | 26.1% | 21.4% | 14.3% | 7.9% | 7.9% | 6.4% | 4.3% | 2.4% | 2.4% | 1.9% | 1.9% | 1.1% | 0.86% | 0.86% | 0.38% |
How has the Kirby and Roborock comparison changed over the last 12 months?
3 findings
- Roborock was ahead of Kirby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kirby’s share of searches among vacuum brands in the United States moved from 7.2% to 7.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Roborock’s share of searches among vacuum brands in the United States moved from 10.8% to 14.3%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for United States vacuum brands in September 2026?
2 changes
In September 2026, Roborock gained share of searches among vacuum brands in the United States, from 12.5% to 14.3%.
In September 2026, Kirby lost share of searches among vacuum brands in the United States, from 8.4% to 7.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kirby’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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