Dishwasher brands in the United States:Which are most popular?

Name: Dishwasher brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bosch was the most searched dishwasher brand in the United States, accounting for 22.7% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Bosch showed up in every answer. Bosch was recommended most often, coming first in three out of five responses.

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Top dishwasher brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bosch appeared every time. Bosch was recommended most often, coming first in three out of five answers. Miele was second, and KitchenAid was third. Frigidaire, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bosch	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
KitchenAid	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Miele	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Whirlpool	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
GE Appliances	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
LG	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Samsung	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Midea	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Frigidaire	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Maytag	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cove	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
ASKO	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Café	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Thermador	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Fisher & Paykel	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Whirlpool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Frigidaire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maytag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Café0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thermador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher brands

5 answers

Asked ChatGPT
“Which dishwasher should I buy?”
1. 1Bosch
2. 2KitchenAid
3. 3Miele
Asked ChatGPT
“What are the most reliable dishwasher brands?”
1. 1Miele
2. 2Bosch
3. 3KitchenAid
4. 4Whirlpool
5. 5GE Appliances
6. 6LG
Asked ChatGPT
“What is the quietest dishwasher?”
1. 1Samsung
2. 2Bosch
3. 3GE Appliances
4. 4Miele
5. 5KitchenAid
Searched Google, AI Overview
“dishwasher”
1. 1Bosch
2. 2Whirlpool
3. 3GE Appliances
4. 4LG
5. 5KitchenAid
6. 6Samsung
Searched Google, AI Overview
“best dishwasher”
1. 1Bosch
2. 2Miele
3. 3Whirlpool
4. 4Midea

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which dishwasher brands do people search for most?

This chart shows how often people search Google for each dishwasher brand by name. Each line represents a brand's share of searches for all 15 dishwasher brands we track, month by month, from searches in United States.

Share of searches among dishwasher brands in the United States, by month

Month	Bosch	KitchenAid	Whirlpool	Frigidaire	GE Appliances	Miele	LG	Samsung	Maytag	Midea	Cove	ASKO	Café	Thermador	Fisher & Paykel
Oct 2025	28.2%	10.3%	12.6%	10.3%	8.4%	8.4%	5.7%	5.7%	3.1%	1.1%	1.4%	1.4%	1.1%	1.4%	0.92%
Nov 2025	30%	11%	11%	9%	7.4%	9%	6%	6%	3.3%	1.5%	1.5%	1.2%	1.2%	1.2%	0.8%
Dec 2025	35.3%	8.7%	10.6%	8.7%	7.1%	8.7%	5.8%	4.8%	3.2%	1.4%	1.4%	1.2%	0.95%	1.2%	0.95%
Jan 2026	35.1%	8.7%	10.6%	8.7%	7.1%	8.7%	5.8%	4.7%	3.2%	1.7%	1.4%	1.2%	1.2%	1.2%	0.94%
Feb 2026	30.4%	9.1%	11.1%	9.1%	7.4%	9.1%	6.1%	6.1%	3.3%	2.2%	1.5%	1.2%	1.2%	1.2%	0.81%
Mar 2026	33.2%	10%	10%	8.1%	8.1%	8.1%	5.5%	5.5%	3.6%	2%	1.3%	1.3%	1.1%	1.1%	1.1%
Apr 2026	30.5%	9.2%	11.2%	9.2%	7.5%	9.2%	6.1%	5%	3.3%	1.8%	1.8%	1.5%	1.2%	1.2%	1.2%
May 2026	29.8%	10.9%	10.9%	8.9%	7.3%	8.9%	6%	6%	3.3%	1.8%	1.5%	1.5%	1.2%	1.2%	0.97%
Jun 2026	27%	10%	12.2%	10%	8.1%	8.1%	6.7%	5.5%	3.6%	2.4%	1.6%	1.3%	1.1%	1.3%	1.1%
Jul 2026	26.8%	9.9%	12.1%	9.9%	8.1%	8.1%	6.6%	5.4%	3.6%	2.4%	2%	1.6%	1.3%	1.3%	1.1%
Aug 2026	25.1%	11.3%	11.3%	9.2%	7.5%	9.2%	6.2%	6.2%	3.4%	2.3%	3.4%	1.5%	1.2%	1.2%	1%
Sep 2026	22.7%	12.4%	12.4%	10.1%	8.3%	8.3%	6.8%	5.6%	3.7%	2.5%	2%	1.7%	1.4%	1.4%	0.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bosch	22.7%	90.5K	-17.7%	-2.4 points
2, held 2nd	KitchenAid	12.4%	49.5K	0%	+1.1 points
3, held 3rd	Whirlpool	12.4%	49.5K	0%	+1.1 points
4, held 4th	Frigidaire	10.1%	40.5K	0%	+0.9 points
5, moved from 6th to 5th	GE Appliances Haier	8.3%	33.1K	0%	+0.7 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Miele	8.3%	33.1K	-18.3%	-0.9 pointsmoved from 5th to 6th
7, held 7th	LG	6.8%	27.1K	0%	+0.6 points
8, held 8th	Samsung	5.6%	22.2K	-18.1%	-0.6 points
9, moved from 10th to 9th	Maytag Whirlpool	3.7%	14.8K	0%	+0.3 pointsmoved from 10th to 9th
10, moved from 11th to 10th	Midea	2.5%	9.9K	0%	+0.2 pointsmoved from 11th to 10th
11, moved from 9th to 11th	Cove Sub-Zero Group	2%	8.1K	-45.3%	-1.3 pointsmoved from 9th to 11th
12, held 12th	ASKO	1.7%	6.6K	0%	+0.1 points
13, held 13th	Café	1.4%	5.4K	0%	+0.1 points
14, held 14th	Thermador	1.4%	5.4K	0%	+0.1 points
15, held 15th	Fisher & Paykel	0.9%	3.6K	-18.2%	-0.1 points

1.Bosch
22.7%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.4 points.
2.KitchenAid
12.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.Whirlpool
12.4%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.Frigidaire
10.1%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.GE Appliances
8.3%
Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.Miele
8.3%
Moved from 5th to 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.
7.LG
6.8%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.Samsung
5.6%
Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
9.Maytag
3.7%
Moved from 10th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.Midea
2.5%
Moved from 11th to 10th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.Cove
2%
Moved from 9th to 11th. 8.1K estimated branded searches, -45.3% vs prior month. Share -1.3 points.
12.ASKO
1.7%
Held 12th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
13.Café
1.4%
Held 13th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
14.Thermador
1.4%
Held 14th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
15.Fisher & Paykel
0.9%
Held 15th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Which brand is most popular in search among dishwasher brands in the United States?

15 brands

In September 2026, Bosch was the most searched among dishwasher brands in the United States, with an estimated 90.5K branded searches, 22.7% of all searches for the 15 we track. KitchenAid is in 2nd place, 10.3 percentage points behind at 12.4%.

United States dishwasher brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Bosch	28.2% → 22.7%	35.3%Dec 2025	22.7%Sep 2026	1st
KitchenAid	10.3% → 12.4%	12.4%Sep 2026	8.7%Jan 2026	4th → 2nd
Whirlpool	12.6% → 12.4%	12.6%Oct 2025	10%Mar 2026	2nd → 3rd
Frigidaire	10.3% → 10.1%	10.3%Oct 2025	8.1%Mar 2026	3rd → 4th
GE Appliances	8.4% → 8.3%	8.4%Oct 2025	7.1%Jan 2026	5th
Miele	8.4% → 8.3%	9.2%Aug 2026	8.1%Jul 2026	6th
LG	5.7% → 6.8%	6.8%Sep 2026	5.5%Mar 2026	7th
Samsung	5.7% → 5.6%	6.2%Aug 2026	4.7%Jan 2026	8th
Maytag	3.1% → 3.7%	3.7%Sep 2026	3.1%Oct 2025	9th
Midea	1.1% → 2.5%	2.5%Sep 2026	1.1%Oct 2025	14th → 10th
Cove	1.4% → 2%	3.4%Aug 2026	1.3%Mar 2026	11th
ASKO	1.4% → 1.7%	1.7%Sep 2026	1.2%Jan 2026	10th → 12th
Café	1.1% → 1.4%	1.4%Sep 2026	0.95%Dec 2025	13th
Thermador	1.4%	1.4%Oct 2025	1.1%Mar 2026	12th → 14th
Fisher & Paykel	0.92% → 0.9%	1.2%Apr 2026	0.8%Nov 2025	15th

Each finding as a sentence

Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in the United States decreased from 28.2% to 22.7%.
Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands in the United States increased from 10.3% to 12.4%.
Across the 12 months ending September 2026, LG’s share of searches among dishwasher brands in the United States increased from 5.7% to 6.8%.
Across the 12 months ending September 2026, Maytag’s share of searches among dishwasher brands in the United States increased from 3.1% to 3.7%.
Across the 12 months ending September 2026, Midea’s share of searches among dishwasher brands in the United States increased from 1.1% to 2.5%.
Across the 12 months ending September 2026, Cove’s share of searches among dishwasher brands in the United States increased from 1.4% to 2%.
Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in the United States peaked at 35.3% in December 2025 and was lowest at 22.7% in September 2026.
Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands in the United States peaked at 12.4% in September 2026 and was lowest at 8.7% in January 2026.
Across the 12 months ending September 2026, Whirlpool’s share of searches among dishwasher brands in the United States peaked at 12.6% in October 2025 and was lowest at 10% in March 2026.
Across the 12 months ending September 2026, Frigidaire’s share of searches among dishwasher brands in the United States peaked at 10.3% in October 2025 and was lowest at 8.1% in March 2026.
Across the 12 months ending September 2026, GE Appliances’ share of searches among dishwasher brands in the United States peaked at 8.4% in October 2025 and was lowest at 7.1% in January 2026.
Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United States peaked at 9.2% in August 2026 and was lowest at 8.1% in July 2026.
Across the 12 months ending September 2026, LG’s share of searches among dishwasher brands in the United States peaked at 6.8% in September 2026 and was lowest at 5.5% in March 2026.
Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in the United States peaked at 6.2% in August 2026 and was lowest at 4.7% in January 2026.
Across the 12 months ending September 2026, Cove’s share of searches among dishwasher brands in the United States peaked at 3.4% in August 2026 and was lowest at 1.3% in March 2026.
Across the 12 months ending September 2026, KitchenAid rose from 4th to 2nd among dishwasher brands in the United States.
Across the 12 months ending September 2026, Whirlpool fell from 2nd to 3rd among dishwasher brands in the United States.
Across the 12 months ending September 2026, Frigidaire fell from 3rd to 4th among dishwasher brands in the United States.
Across the 12 months ending September 2026, Midea rose from 14th to 10th among dishwasher brands in the United States.
Across the 12 months ending September 2026, ASKO fell from 10th to 12th among dishwasher brands in the United States.
Across the 12 months ending September 2026, Thermador fell from 12th to 14th among dishwasher brands in the United States.
Across the 12 months ending September 2026, GE Appliances, Miele, Samsung, Café and Fisher & Paykel held steady: their share of searches among dishwasher brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States dishwasher brands in September 2026?

8 changes

In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches.
In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
In September 2026, Whirlpool gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
In September 2026, Frigidaire gained share of searches among dishwasher brands in the United States, from 9.2% to 10.1%.
In September 2026, LG gained share of searches among dishwasher brands in the United States, from 6.2% to 6.8%.
In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%.
In September 2026, Cove lost share of searches among dishwasher brands in the United States, from 3.4% to 2%.
In September 2026, Miele lost share of searches among dishwasher brands in the United States, from 9.2% to 8.3%.

How are branded searches counted for dishwasher brands?

15 search terms

Each brand's share of searches among dishwasher brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.