Frigidaire vs KitchenAid:Which is more popular?
In September 2026, Frigidaire had more branded searches than KitchenAid among refrigerator brands in the United States. Frigidaire had about 74,000 branded searches, while KitchenAid had 40,500. Frigidaire made up 12.6% of all refrigerator brand searches we track, and KitchenAid accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about refrigerator brands, Frigidaire appeared in three of the five answers and KitchenAid in none.
Who do people search for more?
Frigidaire, about 83% more searches than KitchenAid
Who does AI mention more?
Frigidaire, mentioned in 3 of 5 answers, KitchenAid in 0
Who does AI recommend more?
Frigidaire, the only one of the two named
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Top refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GE Appliances1st
Bosch2nd
LG3rd
Samsung4th
Whirlpool5th
Café5th- Frigidaire7th
KitchenAid–
Sub-Zero–
Hisense–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refrigerator brands
5 answers
Asked ChatGPT
“Which refrigerator should I buy?”
Asked ChatGPT
“What are the most reliable refrigerator brands?”
Asked ChatGPT
“What is the best French door refrigerator?”
Searched Google, AI Overview
“refrigerator”
Searched Google, AI Overview
“french door refrigerator”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Frigidaire or KitchenAid more popular in search?
This chart shows how often people search Google for Frigidaire and KitchenAid by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.
Share of searches by month for Frigidaire, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whirlpool | Frigidaire | LG | Samsung | GE Appliances | Bosch | KitchenAid | Sub-Zero | Hisense | Maytag | Café | Thermador | Smeg | Viking | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10% | 18.2% | 12.2% | 12.2% | 6.7% | 6.7% | 5.5% | 2% | 2% | 1.6% | 1.1% | 1.3% | 1.1% | 1.3% |
| Nov 2025 | 18.2% | 10% | 18.2% | 12.2% | 10% | 6.7% | 6.7% | 6.7% | 2.4% | 2.4% | 2% | 1.1% | 1.1% | 1.1% | 1.3% |
| Dec 2025 | 17.7% | 11.9% | 17.7% | 11.9% | 7.9% | 7.9% | 6.5% | 6.5% | 2.4% | 2.4% | 1.9% | 1.6% | 1.6% | 1.1% | 1.1% |
| Jan 2026 | 17.5% | 11.8% | 17.5% | 11.8% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.4% | 1.9% | 1.3% | 1.9% | 1.3% | 1.1% |
| Feb 2026 | 19.2% | 10.5% | 15.8% | 12.9% | 8.6% | 7.1% | 7.1% | 7.1% | 2.6% | 2.1% | 1.7% | 1.1% | 1.7% | 1.1% | 1.4% |
| Mar 2026 | 21% | 11.5% | 14.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 2.8% | 2.3% | 1.9% | 1.3% | 1.3% | 1% | 1.5% |
| Apr 2026 | 17.4% | 11.7% | 14.3% | 14.3% | 7.8% | 9.6% | 6.4% | 6.4% | 2.3% | 2.3% | 1.9% | 1.3% | 1% | 1% | 1.9% |
| May 2026 | 17.7% | 11.9% | 14.6% | 11.9% | 8% | 9.8% | 6.5% | 6.5% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 19.1% | 12.8% | 15.5% | 12.8% | 8.6% | 8.6% | 5.7% | 5.7% | 2.6% | 2.1% | 1.7% | 2.1% | 0.93% | 0.93% | 0.93% |
| Jul 2026 | 18.5% | 12.4% | 15.1% | 12.4% | 8.3% | 10.1% | 6.8% | 4.5% | 3% | 2% | 1.7% | 2% | 0.9% | 1.4% | 0.9% |
| Aug 2026 | 23% | 12.6% | 12.6% | 12.6% | 8.4% | 6.9% | 6.9% | 5.7% | 2.5% | 2.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.92% |
| Sep 2026 | 18.7% | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 6.9% | 5.6% | 3.1% | 2.5% | 2.1% | 1.7% | 1.1% | 1.1% | 0.92% |
How has the Frigidaire and KitchenAid comparison changed over the last 12 months?
3 findings
- Frigidaire was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among refrigerator brands in the United States moved from 10% to 12.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among refrigerator brands in the United States moved from 6.7% to 6.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United States refrigerator brands in September 2026?
1 change
Estimated monthly branded searches for KitchenAid in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frigidaire’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frigidaire
1 branded search term
- frigidaire refrigerator
KitchenAid
1 branded search term
- kitchenaid refrigerator
Other head-to-heads among refrigerator brands
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