How popular isThermador?
In September 2026, people searched for Thermador by name about 15,300 times in the United States, about the same as the previous year. These searches made up 1.4% of all United States dishwasher brand searches, placing Thermador 14th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, Thermador did not appear in any of the answers.
Thermador is the 14th most searched of 15 competitors and not listed in any AI answer.
BoschShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KitchenAidShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
WhirlpoolShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
FrigidaireShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ThermadorShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thermador did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
Miele2nd- KitchenAid3rd
- Whirlpool4th
GE Appliances5th
Samsung6th
LG7th- +5 more
Café–- Thermador–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Frigidaire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thermador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher should I buy?”
Asked ChatGPT
“What are the most reliable dishwasher brands?”
Asked ChatGPT
“What is the quietest dishwasher?”
Searched Google, AI Overview
“dishwasher”
Searched Google, AI Overview
“best dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which dishwasher brands compete with Thermador?
Share of searches by month for Bosch, KitchenAid, Whirlpool, Frigidaire, GE Appliances, Miele, LG, Samsung, Maytag, Midea, Cove, Thermador. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | KitchenAid | Whirlpool | Frigidaire | GE Appliances | Miele | LG | Samsung | Maytag | Midea | Cove | ASKO | Café | Thermador | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 10.3% | 12.6% | 10.3% | 8.4% | 8.4% | 5.7% | 5.7% | 3.1% | 1.1% | 1.4% | 1.4% | 1.1% | 1.4% | 0.92% |
| Nov 2025 | 30% | 11% | 11% | 9% | 7.4% | 9% | 6% | 6% | 3.3% | 1.5% | 1.5% | 1.2% | 1.2% | 1.2% | 0.8% |
| Dec 2025 | 35.3% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.95% | 1.2% | 0.95% |
| Jan 2026 | 35.1% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.7% | 3.2% | 1.7% | 1.4% | 1.2% | 1.2% | 1.2% | 0.94% |
| Feb 2026 | 30.4% | 9.1% | 11.1% | 9.1% | 7.4% | 9.1% | 6.1% | 6.1% | 3.3% | 2.2% | 1.5% | 1.2% | 1.2% | 1.2% | 0.81% |
| Mar 2026 | 33.2% | 10% | 10% | 8.1% | 8.1% | 8.1% | 5.5% | 5.5% | 3.6% | 2% | 1.3% | 1.3% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 30.5% | 9.2% | 11.2% | 9.2% | 7.5% | 9.2% | 6.1% | 5% | 3.3% | 1.8% | 1.8% | 1.5% | 1.2% | 1.2% | 1.2% |
| May 2026 | 29.8% | 10.9% | 10.9% | 8.9% | 7.3% | 8.9% | 6% | 6% | 3.3% | 1.8% | 1.5% | 1.5% | 1.2% | 1.2% | 0.97% |
| Jun 2026 | 27% | 10% | 12.2% | 10% | 8.1% | 8.1% | 6.7% | 5.5% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% | 1.3% | 1.1% |
| Jul 2026 | 26.8% | 9.9% | 12.1% | 9.9% | 8.1% | 8.1% | 6.6% | 5.4% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.3% | 1.1% |
| Aug 2026 | 25.1% | 11.3% | 11.3% | 9.2% | 7.5% | 9.2% | 6.2% | 6.2% | 3.4% | 2.3% | 3.4% | 1.5% | 1.2% | 1.2% | 1% |
| Sep 2026 | 22.7% | 12.4% | 12.4% | 10.1% | 8.3% | 8.3% | 6.8% | 5.6% | 3.7% | 2.5% | 2% | 1.7% | 1.4% | 1.4% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.7% | 90.5K | -17.7% | -2.4 points | |
| 2, held 2nd | 12.4% | 49.5K | 0% | +1.1 points | |
| 3, held 3rd | 12.4% | 49.5K | 0% | +1.1 points | |
| 4, held 4th | 10.1% | 40.5K | 0% | +0.9 points | |
| 5, moved from 6th to 5th | 8.3% | 33.1K | 0% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 8.3% | 33.1K | -18.3% | -0.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 6.8% | 27.1K | 0% | +0.6 points | |
| 8, held 8th | 5.6% | 22.2K | -18.1% | -0.6 points | |
| 9, moved from 10th to 9th | 3.7% | 14.8K | 0% | +0.3 pointsmoved from 10th to 9th | |
| 10, moved from 11th to 10th | 2.5% | 9.9K | 0% | +0.2 pointsmoved from 11th to 10th | |
| 11, moved from 9th to 11th | 2% | 8.1K | -45.3% | -1.3 pointsmoved from 9th to 11th | |
| 12, held 12th | 1.7% | 6.6K | 0% | +0.1 points | |
| 13, held 13th | 1.4% | 5.4K | 0% | +0.1 points | |
| 14, held 14th | 1.4% | 5.4K | 0% | +0.1 points | |
| 15, held 15th | 0.9% | 3.6K | -18.2% | -0.1 points |
1.
Bosch22.7%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.4 points.
12.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
12.4%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
10.1%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
8.3%
Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
6.
Miele8.3%
Moved from 5th to 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.
7.
LG6.8%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
Samsung5.6%
Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
9.
Maytag3.7%
Moved from 10th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
10.
Midea2.5%
Moved from 11th to 10th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.
Cove2%
Moved from 9th to 11th. 8.1K estimated branded searches, -45.3% vs prior month. Share -1.3 points.
12.
ASKO1.7%
Held 12th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
13.
Café1.4%
Held 13th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
14.
Thermador1.4%
Held 14th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.9%
Held 15th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Thermador and its closest rivals
Every comparison with Thermador
18 comparisons
- Bosch vs Thermador
- Café vs Thermador
- Frigidaire vs Thermador
- GE Appliances vs Thermador
- Hisense vs Thermador
- KitchenAid vs Thermador
- LG vs Thermador
- Maytag vs Thermador
- Samsung vs Thermador
- Sub-Zero vs Thermador
- Thermador vs Whirlpool
- Smeg vs Thermador
- Thermador vs Viking
- ASKO vs Thermador
- Cove vs Thermador
- Midea vs Thermador
- Miele vs Thermador
- Fisher & Paykel vs Thermador
How has branded search demand for Thermador changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thermador in the United States held steady, from 14.7K to 15.3K.
- Across the 12 months ending September 2026, Thermador fell from 12th to 14th among dishwasher brands in the United States.
How did search popularity change for United States dishwasher brands in September 2026?
6 changes
In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches.
In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
In September 2026, Whirlpool gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
In September 2026, Frigidaire gained share of searches among dishwasher brands in the United States, from 9.2% to 10.1%.
In September 2026, LG gained share of searches among dishwasher brands in the United States, from 6.2% to 6.8%.
In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%.
How are Thermador’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thermador’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thermador dishwasher
- thermador refrigerator
Do you work for Thermador? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Thermador compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Refrigerator brands | 12th of 15 | 1.7% | Show ranking |
| Dishwasher brands | 14th of 15 | 1.4% | Shown above |
Is Thermador your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.