ASKO vs Thermador:Which is more popular?
In September 2026, ASKO had more branded searches than Thermador among dishwasher brands in the United States. ASKO had about 6,600 branded searches, while Thermador had 5,400. ASKO made up 1.7% of all dishwasher brand searches we track, and Thermador accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, neither ASKO nor Thermador appeared in any of the five answers.
Who do people search for more?
ASKO, about 22% more searches than Thermador
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither ASKO nor Thermador showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Whirlpool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thermador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher should I buy?”
Asked ChatGPT
“What are the most reliable dishwasher brands?”
Asked ChatGPT
“What is the quietest dishwasher?”
Searched Google, AI Overview
“dishwasher”
Searched Google, AI Overview
“best dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is ASKO or Thermador more popular in search?
This chart shows how often people search Google for ASKO and Thermador by name. Each line represents a brand's share of searches for all 15 dishwasher brands we track, month by month, from searches in United States.
Share of searches by month for ASKO, Thermador. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | KitchenAid | Whirlpool | Frigidaire | GE Appliances | Miele | LG | Samsung | Maytag | Midea | Cove | ASKO | Café | Thermador | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 10.3% | 12.6% | 10.3% | 8.4% | 8.4% | 5.7% | 5.7% | 3.1% | 1.1% | 1.4% | 1.4% | 1.1% | 1.4% | 0.92% |
| Nov 2025 | 30% | 11% | 11% | 9% | 7.4% | 9% | 6% | 6% | 3.3% | 1.5% | 1.5% | 1.2% | 1.2% | 1.2% | 0.8% |
| Dec 2025 | 35.3% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.95% | 1.2% | 0.95% |
| Jan 2026 | 35.1% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.7% | 3.2% | 1.7% | 1.4% | 1.2% | 1.2% | 1.2% | 0.94% |
| Feb 2026 | 30.4% | 9.1% | 11.1% | 9.1% | 7.4% | 9.1% | 6.1% | 6.1% | 3.3% | 2.2% | 1.5% | 1.2% | 1.2% | 1.2% | 0.81% |
| Mar 2026 | 33.2% | 10% | 10% | 8.1% | 8.1% | 8.1% | 5.5% | 5.5% | 3.6% | 2% | 1.3% | 1.3% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 30.5% | 9.2% | 11.2% | 9.2% | 7.5% | 9.2% | 6.1% | 5% | 3.3% | 1.8% | 1.8% | 1.5% | 1.2% | 1.2% | 1.2% |
| May 2026 | 29.8% | 10.9% | 10.9% | 8.9% | 7.3% | 8.9% | 6% | 6% | 3.3% | 1.8% | 1.5% | 1.5% | 1.2% | 1.2% | 0.97% |
| Jun 2026 | 27% | 10% | 12.2% | 10% | 8.1% | 8.1% | 6.7% | 5.5% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% | 1.3% | 1.1% |
| Jul 2026 | 26.8% | 9.9% | 12.1% | 9.9% | 8.1% | 8.1% | 6.6% | 5.4% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.3% | 1.1% |
| Aug 2026 | 25.1% | 11.3% | 11.3% | 9.2% | 7.5% | 9.2% | 6.2% | 6.2% | 3.4% | 2.3% | 3.4% | 1.5% | 1.2% | 1.2% | 1% |
| Sep 2026 | 22.7% | 12.4% | 12.4% | 10.1% | 8.3% | 8.3% | 6.8% | 5.6% | 3.7% | 2.5% | 2% | 1.7% | 1.4% | 1.4% | 0.9% |
How has the ASKO and Thermador comparison changed over the last 12 months?
3 findings
- ASKO was ahead of Thermador in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASKO’s share of searches among dishwasher brands in the United States moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Thermador’s share of searches among dishwasher brands in the United States held steady at 1.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United States dishwasher brands in September 2026?
1 change
Estimated monthly branded searches for Thermador in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASKO’s and Thermador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dishwasher brands
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