How popular isThermador?
In September 2026, people searched for Thermador by name about 15,300 times in the United States, about the same as the previous year. These searches made up 1.7% of all United States refrigerator brand searches, placing Thermador 12th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about refrigerator brands, Thermador did not appear in any of the answers.
Thermador is the 12th most searched of 15 competitors and not listed in any AI answer.
WhirlpoolShare of searches 18.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
FrigidaireShare of searches 12.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
LGShare of searches 12.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SamsungShare of searches 12.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ThermadorShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thermador did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thermador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refrigerator brands
5 answers
Asked ChatGPT
“Which refrigerator should I buy?”
Asked ChatGPT
“What are the most reliable refrigerator brands?”
Asked ChatGPT
“What is the best French door refrigerator?”
Searched Google, AI Overview
“refrigerator”
Searched Google, AI Overview
“french door refrigerator”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which refrigerator brands compete with Thermador?
Share of searches by month for Whirlpool, Frigidaire, LG, Samsung, GE Appliances, Bosch, KitchenAid, Sub-Zero, Hisense, Maytag, Café, Thermador. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whirlpool | Frigidaire | LG | Samsung | GE Appliances | Bosch | KitchenAid | Sub-Zero | Hisense | Maytag | Café | Thermador | Smeg | Viking | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10% | 18.2% | 12.2% | 12.2% | 6.7% | 6.7% | 5.5% | 2% | 2% | 1.6% | 1.1% | 1.3% | 1.1% | 1.3% |
| Nov 2025 | 18.2% | 10% | 18.2% | 12.2% | 10% | 6.7% | 6.7% | 6.7% | 2.4% | 2.4% | 2% | 1.1% | 1.1% | 1.1% | 1.3% |
| Dec 2025 | 17.7% | 11.9% | 17.7% | 11.9% | 7.9% | 7.9% | 6.5% | 6.5% | 2.4% | 2.4% | 1.9% | 1.6% | 1.6% | 1.1% | 1.1% |
| Jan 2026 | 17.5% | 11.8% | 17.5% | 11.8% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.4% | 1.9% | 1.3% | 1.9% | 1.3% | 1.1% |
| Feb 2026 | 19.2% | 10.5% | 15.8% | 12.9% | 8.6% | 7.1% | 7.1% | 7.1% | 2.6% | 2.1% | 1.7% | 1.1% | 1.7% | 1.1% | 1.4% |
| Mar 2026 | 21% | 11.5% | 14.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 2.8% | 2.3% | 1.9% | 1.3% | 1.3% | 1% | 1.5% |
| Apr 2026 | 17.4% | 11.7% | 14.3% | 14.3% | 7.8% | 9.6% | 6.4% | 6.4% | 2.3% | 2.3% | 1.9% | 1.3% | 1% | 1% | 1.9% |
| May 2026 | 17.7% | 11.9% | 14.6% | 11.9% | 8% | 9.8% | 6.5% | 6.5% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 19.1% | 12.8% | 15.5% | 12.8% | 8.6% | 8.6% | 5.7% | 5.7% | 2.6% | 2.1% | 1.7% | 2.1% | 0.93% | 0.93% | 0.93% |
| Jul 2026 | 18.5% | 12.4% | 15.1% | 12.4% | 8.3% | 10.1% | 6.8% | 4.5% | 3% | 2% | 1.7% | 2% | 0.9% | 1.4% | 0.9% |
| Aug 2026 | 23% | 12.6% | 12.6% | 12.6% | 8.4% | 6.9% | 6.9% | 5.7% | 2.5% | 2.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.92% |
| Sep 2026 | 18.7% | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 6.9% | 5.6% | 3.1% | 2.5% | 2.1% | 1.7% | 1.1% | 1.1% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 18.7% | 110K | -33.3% | -4.4 points | |
| 2, held 2nd | 12.6% | 74K | -18.2% | -0.1 points | |
| 3, held 3rd | 12.6% | 74K | -18.2% | -0.1 points | |
| 4, held 4th | 12.6% | 74K | -18.2% | -0.1 points | |
| 5, held 5th | 10.3% | 60.5K | 0% | +1.8 points | |
| 6, held 6th | 8.4% | 49.5K | 0% | +1.5 points | |
| 7, held 7th | 6.9% | 40.5K | -18.2% | 0 points | |
| 8, held 8th | 5.6% | 33.1K | -18.3% | 0 points | |
| 9, held 9th | 3.1% | 18.1K | 0% | +0.5 points | |
| 10, held 10th | 2.5% | 14.8K | 0% | +0.4 points | |
| 11, held 11th | 2.1% | 12.1K | 0% | +0.4 points | |
| 12, held 12th | 1.7% | 9.9K | -18.2% | 0 points | |
| 13, held 13th | 1.1% | 6.6K | -18.5% | 0 points | |
| 14, held 14th | 1.1% | 6.6K | -18.5% | 0 points | |
| 15, held 15th | 0.92% | 5.4K | -18.2% | 0 points |
18.7%
Held 1st. 110K estimated branded searches, -33.3% vs prior month. Share -4.4 points.
12.6%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
3.
LG12.6%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
4.
Samsung12.6%
Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
10.3%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +1.8 points.
6.
Bosch8.4%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
6.9%
Held 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.
Sub-Zero5.6%
Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
9.
Hisense3.1%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.
Maytag2.5%
Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
11.
Café2.1%
Held 11th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.
Thermador1.7%
Held 12th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
13.
Smeg1.1%
Held 13th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
14.
Viking1.1%
Held 14th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
15.
Miele0.92%
Held 15th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare popularity between Thermador and its closest rivals
Every comparison with Thermador
18 comparisons
- Bosch vs Thermador
- Café vs Thermador
- Frigidaire vs Thermador
- GE Appliances vs Thermador
- Hisense vs Thermador
- KitchenAid vs Thermador
- LG vs Thermador
- Maytag vs Thermador
- Samsung vs Thermador
- Sub-Zero vs Thermador
- Thermador vs Whirlpool
- Smeg vs Thermador
- Thermador vs Viking
- ASKO vs Thermador
- Cove vs Thermador
- Midea vs Thermador
- Miele vs Thermador
- Fisher & Paykel vs Thermador
How has branded search demand for Thermador changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thermador in the United States held steady, from 14.7K to 15.3K.
- Across the 12 months ending September 2026, Thermador’s share of searches among refrigerator brands in the United States increased from 1.1% to 1.7%.
- Across the 12 months ending September 2026, Thermador’s share of searches among refrigerator brands in the United States peaked at 2.1% in June 2026 and was lowest at 1.1% in October 2025.
- Across the 12 months ending September 2026, Thermador rose from 14th to 12th among refrigerator brands in the United States.
How did search popularity change for United States refrigerator brands in September 2026?
6 changes
In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.
In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%.
In September 2026, Hisense gained share of searches among refrigerator brands in the United States, from 2.5% to 3.1%.
In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%.
LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026.
Estimated monthly branded searches for Thermador in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are Thermador’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thermador’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thermador dishwasher
- thermador refrigerator
Do you work for Thermador? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Thermador compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Refrigerator brands | 12th of 15 | 1.7% | Shown above |
| Dishwasher brands | 14th of 15 | 1.4% | Show ranking |
Is Thermador your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.