Bosch vs KitchenAid:Which is more popular?
In September 2026, Bosch had more branded searches than KitchenAid among dishwasher brands in the United States. Bosch had about 90,500 branded searches, while KitchenAid had 49,500. Bosch made up 22.7% of all dishwasher brand searches we track, and KitchenAid accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Bosch appeared in all five answers and KitchenAid in four. Bosch was mentioned before KitchenAid in every answer.
Who do people search for more?
Bosch, about 83% more searches than KitchenAid
Who does AI mention more?
Bosch, mentioned in every answer we collected
Who does AI recommend more?
Bosch, named ahead of KitchenAid in every answer
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. KitchenAid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before KitchenAid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
Miele2nd
KitchenAid3rd
Whirlpool4th
GE Appliances5th
Samsung6th
LG7th
Midea8th
Frigidaire–
Maytag–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maytag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher should I buy?”
Asked ChatGPT
“What are the most reliable dishwasher brands?”
Asked ChatGPT
“What is the quietest dishwasher?”
Searched Google, AI Overview
“dishwasher”
Searched Google, AI Overview
“best dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Bosch or KitchenAid more popular in search?
This chart shows how often people search Google for Bosch and KitchenAid by name. Each line represents a brand's share of searches for all 15 dishwasher brands we track, month by month, from searches in United States.
Share of searches by month for Bosch, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | KitchenAid | Whirlpool | Frigidaire | GE Appliances | Miele | LG | Samsung | Maytag | Midea | Cove | ASKO | Café | Thermador | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 10.3% | 12.6% | 10.3% | 8.4% | 8.4% | 5.7% | 5.7% | 3.1% | 1.1% | 1.4% | 1.4% | 1.1% | 1.4% | 0.92% |
| Nov 2025 | 30% | 11% | 11% | 9% | 7.4% | 9% | 6% | 6% | 3.3% | 1.5% | 1.5% | 1.2% | 1.2% | 1.2% | 0.8% |
| Dec 2025 | 35.3% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.95% | 1.2% | 0.95% |
| Jan 2026 | 35.1% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.7% | 3.2% | 1.7% | 1.4% | 1.2% | 1.2% | 1.2% | 0.94% |
| Feb 2026 | 30.4% | 9.1% | 11.1% | 9.1% | 7.4% | 9.1% | 6.1% | 6.1% | 3.3% | 2.2% | 1.5% | 1.2% | 1.2% | 1.2% | 0.81% |
| Mar 2026 | 33.2% | 10% | 10% | 8.1% | 8.1% | 8.1% | 5.5% | 5.5% | 3.6% | 2% | 1.3% | 1.3% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 30.5% | 9.2% | 11.2% | 9.2% | 7.5% | 9.2% | 6.1% | 5% | 3.3% | 1.8% | 1.8% | 1.5% | 1.2% | 1.2% | 1.2% |
| May 2026 | 29.8% | 10.9% | 10.9% | 8.9% | 7.3% | 8.9% | 6% | 6% | 3.3% | 1.8% | 1.5% | 1.5% | 1.2% | 1.2% | 0.97% |
| Jun 2026 | 27% | 10% | 12.2% | 10% | 8.1% | 8.1% | 6.7% | 5.5% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% | 1.3% | 1.1% |
| Jul 2026 | 26.8% | 9.9% | 12.1% | 9.9% | 8.1% | 8.1% | 6.6% | 5.4% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.3% | 1.1% |
| Aug 2026 | 25.1% | 11.3% | 11.3% | 9.2% | 7.5% | 9.2% | 6.2% | 6.2% | 3.4% | 2.3% | 3.4% | 1.5% | 1.2% | 1.2% | 1% |
| Sep 2026 | 22.7% | 12.4% | 12.4% | 10.1% | 8.3% | 8.3% | 6.8% | 5.6% | 3.7% | 2.5% | 2% | 1.7% | 1.4% | 1.4% | 0.9% |
How has the Bosch and KitchenAid comparison changed over the last 12 months?
3 findings
- Bosch was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in the United States moved from 28.2% to 22.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands in the United States moved from 10.3% to 12.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for United States dishwasher brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%.
In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch dishwasher
KitchenAid
1 branded search term
- kitchenaid dishwasher
Other head-to-heads among dishwasher brands
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