Brandwave

GE Appliances vs Whirlpool:Which is more popular?

In September 2026, Whirlpool had more branded searches than GE Appliances among refrigerator brands in the United States. Whirlpool had about 110,000 branded searches, while GE Appliances had 60,500. Whirlpool made up 18.7% of all refrigerator brand searches we track, and GE Appliances accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about refrigerator brands, GE Appliances appeared in four of the five answers and Whirlpool in one. GE Appliances was mentioned before Whirlpool in three out of four answers.

Among refrigerator brands in the United States in September 2026

Who do people search for more?

Whirlpool, about 82% more searches than GE Appliances

Whirlpool 110K searchesGE Appliances 60.5K searches

Who does AI mention more?

GE Appliances, mentioned in 4 of 5 answers, Whirlpool in 1

GE Appliances in 4 of 5Whirlpool in 1 of 5

Who does AI recommend more?

GE Appliances, named ahead of Whirlpool in 3 of 4 answers

GE Appliances first in 3Whirlpool first in 1

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Top refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whirlpool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GE Appliances was listed before Whirlpool in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Appliances1st
  2. Bosch2nd
  3. LG3rd
  4. Samsung4th
  5. Whirlpool5th
  6. Café5th
  7. Frigidaire7th
  8. KitchenAid–
  9. Sub-Zero–
  10. Hisense–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about refrigerator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is GE Appliances or Whirlpool more popular in search?

This chart shows how often people search Google for GE Appliances and Whirlpool by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.

GE Appliances and Whirlpool among refrigerator brands in the United States, by month

Share of searches by month for Whirlpool, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthWhirlpoolFrigidaireLGSamsungGE AppliancesBoschKitchenAidSub-ZeroHisenseMaytagCaféThermadorSmegVikingMiele
Oct 202518.2%10%18.2%12.2%12.2%6.7%6.7%5.5%2%2%1.6%1.1%1.3%1.1%1.3%
Nov 202518.2%10%18.2%12.2%10%6.7%6.7%6.7%2.4%2.4%2%1.1%1.1%1.1%1.3%
Dec 202517.7%11.9%17.7%11.9%7.9%7.9%6.5%6.5%2.4%2.4%1.9%1.6%1.6%1.1%1.1%
Jan 202617.5%11.8%17.5%11.8%7.9%7.9%6.5%6.5%2.9%2.4%1.9%1.3%1.9%1.3%1.1%
Feb 202619.2%10.5%15.8%12.9%8.6%7.1%7.1%7.1%2.6%2.1%1.7%1.1%1.7%1.1%1.4%
Mar 202621%11.5%14.1%11.5%9.4%7.7%6.3%6.3%2.8%2.3%1.9%1.3%1.3%1%1.5%
Apr 202617.4%11.7%14.3%14.3%7.8%9.6%6.4%6.4%2.3%2.3%1.9%1.3%1%1%1.9%
May 202617.7%11.9%14.6%11.9%8%9.8%6.5%6.5%3.6%2.4%2%1.6%1.3%1.1%1.1%
Jun 202619.1%12.8%15.5%12.8%8.6%8.6%5.7%5.7%2.6%2.1%1.7%2.1%0.93%0.93%0.93%
Jul 202618.5%12.4%15.1%12.4%8.3%10.1%6.8%4.5%3%2%1.7%2%0.9%1.4%0.9%
Aug 202623%12.6%12.6%12.6%8.4%6.9%6.9%5.7%2.5%2.1%1.7%1.7%1.1%1.1%0.92%
Sep 202618.7%12.6%12.6%12.6%10.3%8.4%6.9%5.6%3.1%2.5%2.1%1.7%1.1%1.1%0.92%

How has the GE Appliances and Whirlpool comparison changed over the last 12 months?

3 findings

How did search popularity change for United States refrigerator brands in September 2026?

2 changes

  1. In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.

  2. In September 2026, Whirlpool lost share of searches among refrigerator brands in the United States, from 23% to 18.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Appliances

1 branded search term

  • ge refrigerator

Whirlpool

1 branded search term

  • whirlpool refrigerator

How the Brand Demand Index is measured

Other head-to-heads among refrigerator brands

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