Brandwave

Bosch vs GE Appliances:Which is more popular?

In September 2026, GE Appliances had more branded searches than Bosch among refrigerator brands in the United States. GE Appliances had about 60,500 branded searches, while Bosch had 49,500. GE Appliances made up 10.3% of all refrigerator brand searches we track, and Bosch accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about refrigerator brands, GE Appliances appeared in four of the five answers and Bosch in three. Bosch and GE Appliances were each mentioned first in two of the four answers.

Among refrigerator brands in the United States in September 2026

Who do people search for more?

GE Appliances, about 22% more searches than Bosch

GE Appliances 60.5K searchesBosch 49.5K searches

Who does AI mention more?

GE Appliances, mentioned in 4 of 5 answers, Bosch in 3

GE Appliances in 4 of 5Bosch in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bosch first in 2GE Appliances first in 2

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Top refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch and GE Appliances were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Appliances1st
  2. Bosch2nd
  3. LG3rd
  4. Samsung4th
  5. Whirlpool5th
  6. Café5th
  7. Frigidaire7th
  8. KitchenAid–
  9. Sub-Zero–
  10. Hisense–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about refrigerator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Bosch or GE Appliances more popular in search?

This chart shows how often people search Google for Bosch and GE Appliances by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.

Bosch and GE Appliances among refrigerator brands in the United States, by month

Share of searches by month for GE Appliances, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthWhirlpoolFrigidaireLGSamsungGE AppliancesBoschKitchenAidSub-ZeroHisenseMaytagCaféThermadorSmegVikingMiele
Oct 202518.2%10%18.2%12.2%12.2%6.7%6.7%5.5%2%2%1.6%1.1%1.3%1.1%1.3%
Nov 202518.2%10%18.2%12.2%10%6.7%6.7%6.7%2.4%2.4%2%1.1%1.1%1.1%1.3%
Dec 202517.7%11.9%17.7%11.9%7.9%7.9%6.5%6.5%2.4%2.4%1.9%1.6%1.6%1.1%1.1%
Jan 202617.5%11.8%17.5%11.8%7.9%7.9%6.5%6.5%2.9%2.4%1.9%1.3%1.9%1.3%1.1%
Feb 202619.2%10.5%15.8%12.9%8.6%7.1%7.1%7.1%2.6%2.1%1.7%1.1%1.7%1.1%1.4%
Mar 202621%11.5%14.1%11.5%9.4%7.7%6.3%6.3%2.8%2.3%1.9%1.3%1.3%1%1.5%
Apr 202617.4%11.7%14.3%14.3%7.8%9.6%6.4%6.4%2.3%2.3%1.9%1.3%1%1%1.9%
May 202617.7%11.9%14.6%11.9%8%9.8%6.5%6.5%3.6%2.4%2%1.6%1.3%1.1%1.1%
Jun 202619.1%12.8%15.5%12.8%8.6%8.6%5.7%5.7%2.6%2.1%1.7%2.1%0.93%0.93%0.93%
Jul 202618.5%12.4%15.1%12.4%8.3%10.1%6.8%4.5%3%2%1.7%2%0.9%1.4%0.9%
Aug 202623%12.6%12.6%12.6%8.4%6.9%6.9%5.7%2.5%2.1%1.7%1.7%1.1%1.1%0.92%
Sep 202618.7%12.6%12.6%12.6%10.3%8.4%6.9%5.6%3.1%2.5%2.1%1.7%1.1%1.1%0.92%

How has the Bosch and GE Appliances comparison changed over the last 12 months?

3 findings

How did search popularity change for United States refrigerator brands in September 2026?

2 changes

  1. In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%.

  2. In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and GE Appliances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch refrigerator

GE Appliances

1 branded search term

  • ge refrigerator

How the Brand Demand Index is measured

Other head-to-heads among refrigerator brands

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