Miele vs Viking:Which is more popular?
In September 2026, Viking had more branded searches than Miele among refrigerator brands in the United States. Viking had about 6,600 branded searches, while Miele had 5,400. Viking made up 1.1% of all refrigerator brand searches we track, and Miele accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about refrigerator brands, neither Miele nor Viking appeared in any of the five answers.
Who do people search for more?
Viking, about 22% more searches than Miele
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Miele nor Viking showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GE Appliances1st
Bosch2nd
LG3rd
Samsung4th
Whirlpool5th
Café5th
Frigidaire7th
KitchenAid–- +5 more
- Viking–
Miele–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Viking0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refrigerator brands
5 answers
Asked ChatGPT
“Which refrigerator should I buy?”
Asked ChatGPT
“What are the most reliable refrigerator brands?”
Asked ChatGPT
“What is the best French door refrigerator?”
Searched Google, AI Overview
“refrigerator”
Searched Google, AI Overview
“french door refrigerator”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Miele or Viking more popular in search?
This chart shows how often people search Google for Miele and Viking by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.
Share of searches by month for Viking, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whirlpool | Frigidaire | LG | Samsung | GE Appliances | Bosch | KitchenAid | Sub-Zero | Hisense | Maytag | Café | Thermador | Smeg | Viking | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10% | 18.2% | 12.2% | 12.2% | 6.7% | 6.7% | 5.5% | 2% | 2% | 1.6% | 1.1% | 1.3% | 1.1% | 1.3% |
| Nov 2025 | 18.2% | 10% | 18.2% | 12.2% | 10% | 6.7% | 6.7% | 6.7% | 2.4% | 2.4% | 2% | 1.1% | 1.1% | 1.1% | 1.3% |
| Dec 2025 | 17.7% | 11.9% | 17.7% | 11.9% | 7.9% | 7.9% | 6.5% | 6.5% | 2.4% | 2.4% | 1.9% | 1.6% | 1.6% | 1.1% | 1.1% |
| Jan 2026 | 17.5% | 11.8% | 17.5% | 11.8% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.4% | 1.9% | 1.3% | 1.9% | 1.3% | 1.1% |
| Feb 2026 | 19.2% | 10.5% | 15.8% | 12.9% | 8.6% | 7.1% | 7.1% | 7.1% | 2.6% | 2.1% | 1.7% | 1.1% | 1.7% | 1.1% | 1.4% |
| Mar 2026 | 21% | 11.5% | 14.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 2.8% | 2.3% | 1.9% | 1.3% | 1.3% | 1% | 1.5% |
| Apr 2026 | 17.4% | 11.7% | 14.3% | 14.3% | 7.8% | 9.6% | 6.4% | 6.4% | 2.3% | 2.3% | 1.9% | 1.3% | 1% | 1% | 1.9% |
| May 2026 | 17.7% | 11.9% | 14.6% | 11.9% | 8% | 9.8% | 6.5% | 6.5% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 19.1% | 12.8% | 15.5% | 12.8% | 8.6% | 8.6% | 5.7% | 5.7% | 2.6% | 2.1% | 1.7% | 2.1% | 0.93% | 0.93% | 0.93% |
| Jul 2026 | 18.5% | 12.4% | 15.1% | 12.4% | 8.3% | 10.1% | 6.8% | 4.5% | 3% | 2% | 1.7% | 2% | 0.9% | 1.4% | 0.9% |
| Aug 2026 | 23% | 12.6% | 12.6% | 12.6% | 8.4% | 6.9% | 6.9% | 5.7% | 2.5% | 2.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.92% |
| Sep 2026 | 18.7% | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 6.9% | 5.6% | 3.1% | 2.5% | 2.1% | 1.7% | 1.1% | 1.1% | 0.92% |
How has the Miele and Viking comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Viking took it in January 2026, Miele took it in February 2026, Viking took it in July 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among refrigerator brands in the United States moved from 1.3% to 0.92%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 12 months ending September 2026, Viking’s share of searches among refrigerator brands in the United States held steady at 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for United States refrigerator brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Miele’s and Viking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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