Brandwave

LG vs Whirlpool:Which is more popular?

In September 2026, Whirlpool had more branded searches than LG among washing machine brands in the United States. Whirlpool had about 60,500 branded searches, while LG had 33,100. Whirlpool made up 10.4% of all washing machine brand searches we track, and LG accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, LG appeared in four of the five answers and Whirlpool in two. LG was mentioned before Whirlpool in three out of four answers.

Among washing machine brands in the United States in September 2026

Who do people search for more?

Whirlpool, about 83% more searches than LG

Whirlpool 60.5K searchesLG 33.1K searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, Whirlpool in 2

LG in 4 of 5Whirlpool in 2 of 5

Who does AI recommend more?

LG, named ahead of Whirlpool in 3 of 4 answers

LG first in 3Whirlpool first in 1

Follow LG vs Whirlpool and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whirlpool was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LG was listed before Whirlpool in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Electrolux2nd
  3. Whirlpool3rd
  4. GE Appliances4th
  5. Speed Queen5th
  6. Maytag6th
  7. Samsung–
  8. Kenmore–
  9. Amana–
  10. Midea–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speed Queen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maytag2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenmore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is LG or Whirlpool more popular in search?

This chart shows how often people search Google for LG and Whirlpool by name. Each line represents a brand's share of searches for all 14 washing machine brands we track, month by month, from searches in United States.

LG and Whirlpool among washing machine brands in the United States, by month

Share of searches by month for Whirlpool, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeed QueenMaytagWhirlpoolGE AppliancesLGSamsungKenmoreAmanaElectroluxMideaMieleFrigidaireBoschHaier
Oct 202547.8%9.9%12.1%6.9%6.6%5.4%4.4%3%1.6%0.48%0.59%0.48%0.39%0.31%
Nov 202550.3%9%11.1%6.8%6.1%6.1%4.1%2.7%1.8%0.54%0.54%0.36%0.43%0.28%
Dec 202551.3%9.2%11.3%6.1%6.2%5%4.1%2.8%1.8%0.55%0.55%0.37%0.37%0.24%
Jan 202650.9%9.2%11.2%6.8%6.1%5%4.1%2.7%1.8%0.54%0.54%0.36%0.36%0.29%
Feb 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%2.1%0.63%0.63%0.42%0.42%0.28%
Mar 202651.7%9.3%11.4%5.7%5.1%5.1%4.2%3.4%1.9%0.55%0.68%0.37%0.37%0.29%
Apr 202655.8%7.8%9.5%5.8%5.2%5.2%3.5%2.8%1.9%0.56%1%0.38%0.3%0.3%
May 202651.1%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.95%0.42%0.33%0.33%
Jun 202649.8%9%11%6.7%6%6%4%3.3%1.8%0.65%0.8%0.34%0.34%0.34%
Jul 202651.3%8.7%10.6%6.5%5.8%5.8%3.9%3.2%1.7%0.63%0.77%0.33%0.33%0.28%
Aug 202654.8%9.3%9.3%5.7%5.1%5.1%4.2%2.8%1.5%0.55%0.68%0.37%0.29%0.25%
Sep 202649.9%10.4%10.4%6.3%5.7%5.7%4.6%3.1%1.7%0.62%0.62%0.41%0.33%0.33%

How has the LG and Whirlpool comparison changed over the last 12 months?

3 findings

How did search popularity change for United States washing machine brands in September 2026?

2 changes

  1. In September 2026, Whirlpool gained share of searches among washing machine brands in the United States, from 9.3% to 10.4%.

  2. In September 2026, LG gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LG’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

1 branded search term

  • lg washer

Whirlpool

1 branded search term

  • whirlpool washer

How the Brand Demand Index is measured

Other head-to-heads among washing machine brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free