Brandwave

HP vs LG:Which is more popular?

In September 2026, HP had more branded searches than LG among laptop brands in the United States. HP had about 201,000 branded searches, while LG had 9,900. HP made up 12.3% of all laptop brand searches we track, and LG accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about laptop brands, HP appeared in two of the five answers and LG in none.

Among laptop brands in the United States in September 2026

Who do people search for more?

HP, about 20 searches for every 1 for LG

HP 201K searchesLG 9.9K searches

Who does AI mention more?

HP, mentioned in 2 of 5 answers, LG in 0

HP in 2 of 5LG in 0 of 5

Who does AI recommend more?

HP, the only one of the two named

HP first in 2LG never named

Follow HP vs LG and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple MacBook1st
  2. Dell2nd
  3. Lenovo3rd
  4. ASUS4th
  5. HP5th
  6. Razer6th
  7. Acer7th
  8. MSI8th
  9. Alienware9th
  10. +3 more
  11. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alienware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is HP or LG more popular in search?

This chart shows how often people search Google for HP and LG by name. Each line represents a brand's share of searches for all 13 laptop brands we track, month by month, from searches in United States.

HP and LG among laptop brands in the United States, by month

Share of searches by month for HP, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookHPDellLenovoAlienwareASUSFrameworkMicrosoft SurfaceSamsungAcerMSIRazerLG
Oct 202544%13.1%10.8%7.2%7.2%3.2%4%4%1.8%1.8%1.5%0.97%0.65%
Nov 202549.9%12.3%8.2%6.7%8.2%3%3%2.5%1.7%1.7%1.4%0.9%0.6%
Dec 202546.7%14%9.4%7.7%7.7%3.4%2.8%2.3%1.5%1.9%1.3%0.84%0.56%
Jan 202642%15.3%10.3%8.4%6.9%3.1%5.6%2.1%1.7%1.7%1.4%0.92%0.62%
Feb 202645.3%13.5%11.1%7.4%6.1%3.3%5%2.2%1.8%1.5%1.2%0.81%0.67%
Mar 202655.2%11.1%7.5%7.5%5%2.7%3.3%2.2%1.8%1.2%1%0.82%0.55%
Apr 202646.9%11.5%9.4%7.7%6.3%3.5%6.3%2.3%1.9%1.5%1.3%0.84%0.56%
May 202648.2%11.8%9.7%7.9%6.5%2.9%4.3%2.4%1.9%1.6%1.3%0.87%0.58%
Jun 202648.8%12%8%9.8%6.6%2.9%2.9%2.9%1.6%1.6%1.3%0.88%0.59%
Jul 202647.5%11.6%9.5%9.5%6.4%3.5%3.5%2.3%1.9%1.6%1.3%0.85%0.57%
Aug 202651.8%10.4%8.6%8.6%5.7%3.1%3.8%2.1%1.7%1.7%1.2%0.77%0.51%
Sep 202650.3%12.3%8.2%8.2%6.7%3%3%2%2%1.7%1.1%0.74%0.6%

How has the HP and LG comparison changed over the last 12 months?

3 findings
  • HP was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States moved from 13.1% to 12.3%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, LG’s share of searches among laptop brands in the United States moved from 0.65% to 0.6%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for United States laptop brands in September 2026?

1 change

  1. In September 2026, HP gained share of searches among laptop brands in the United States, from 10.4% to 12.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HP’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HP

1 branded search term

  • hp laptop

LG

1 branded search term

  • lg gram

How the Brand Demand Index is measured

Other head-to-heads among laptop brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free