Brandwave

HP vs Apple MacBook:Which is more popular?

In September 2026, Apple MacBook had more branded searches than HP among laptop brands in the United States. Apple MacBook had about 823,000 branded searches, while HP had 201,000. Apple MacBook made up 50.3% of all laptop brand searches we track, and HP accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about laptop brands, Apple MacBook appeared in all five answers and HP in two. Apple MacBook was mentioned before HP in three out of five answers.

Among laptop brands in the United States in September 2026

Who do people search for more?

Apple MacBook, about 4 searches for every 1 for HP

Apple MacBook 823K searchesHP 201K searches

Who does AI mention more?

Apple MacBook, mentioned in every answer we collected

Apple MacBook in 5 of 5HP in 2 of 5

Who does AI recommend more?

Apple MacBook, named ahead of HP in 3 of 5 answers

Apple MacBook first in 3HP first in 2

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared in all five answers. HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Apple MacBook was listed before HP in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple MacBook1st
  2. Dell2nd
  3. Lenovo3rd
  4. ASUS4th
  5. HP5th
  6. Razer6th
  7. Acer7th
  8. MSI8th
  9. Alienware9th
  10. Framework–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alienware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framework0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is HP or Apple MacBook more popular in search?

This chart shows how often people search Google for HP and Apple MacBook by name. Each line represents a brand's share of searches for all 13 laptop brands we track, month by month, from searches in United States.

HP and Apple MacBook among laptop brands in the United States, by month

Share of searches by month for Apple MacBook, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookHPDellLenovoAlienwareASUSFrameworkMicrosoft SurfaceSamsungAcerMSIRazerLG
Oct 202544%13.1%10.8%7.2%7.2%3.2%4%4%1.8%1.8%1.5%0.97%0.65%
Nov 202549.9%12.3%8.2%6.7%8.2%3%3%2.5%1.7%1.7%1.4%0.9%0.6%
Dec 202546.7%14%9.4%7.7%7.7%3.4%2.8%2.3%1.5%1.9%1.3%0.84%0.56%
Jan 202642%15.3%10.3%8.4%6.9%3.1%5.6%2.1%1.7%1.7%1.4%0.92%0.62%
Feb 202645.3%13.5%11.1%7.4%6.1%3.3%5%2.2%1.8%1.5%1.2%0.81%0.67%
Mar 202655.2%11.1%7.5%7.5%5%2.7%3.3%2.2%1.8%1.2%1%0.82%0.55%
Apr 202646.9%11.5%9.4%7.7%6.3%3.5%6.3%2.3%1.9%1.5%1.3%0.84%0.56%
May 202648.2%11.8%9.7%7.9%6.5%2.9%4.3%2.4%1.9%1.6%1.3%0.87%0.58%
Jun 202648.8%12%8%9.8%6.6%2.9%2.9%2.9%1.6%1.6%1.3%0.88%0.59%
Jul 202647.5%11.6%9.5%9.5%6.4%3.5%3.5%2.3%1.9%1.6%1.3%0.85%0.57%
Aug 202651.8%10.4%8.6%8.6%5.7%3.1%3.8%2.1%1.7%1.7%1.2%0.77%0.51%
Sep 202650.3%12.3%8.2%8.2%6.7%3%3%2%2%1.7%1.1%0.74%0.6%

How has the HP and Apple MacBook comparison changed over the last 12 months?

3 findings
  • Apple MacBook was ahead of HP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States moved from 13.1% to 12.3%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United States moved from 44% to 50.3%, and its estimated monthly branded searches moved from 673K to 823K.

How did search popularity change for United States laptop brands in September 2026?

2 changes

  1. In September 2026, HP gained share of searches among laptop brands in the United States, from 10.4% to 12.3%.

  2. In September 2026, Apple MacBook lost share of searches among laptop brands in the United States, from 51.8% to 50.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HP’s and Apple MacBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HP

1 branded search term

  • hp laptop

Apple MacBook

1 branded search term

  • macbook

How the Brand Demand Index is measured

Other head-to-heads among laptop brands

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