Brandwave

GE Appliances vs Miele:Which is more popular?

In September 2026, GE Appliances and Miele were level in searches among dishwasher brands in the United States, with an estimated 33.1K branded searches each, at 8.3% of the total each. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Miele appeared in four of the five answers and GE Appliances in three. Miele was mentioned before GE Appliances in three out of five answers.

Among dishwasher brands in the United States in September 2026

Who do people search for more?

GE Appliances and Miele are searched for about as often as each other.

GE Appliances 33.1K searchesMiele 33.1K searches

Who does AI mention more?

Miele, mentioned in 4 of 5 answers, GE Appliances in 3

Miele in 4 of 5GE Appliances in 3 of 5

Who does AI recommend more?

Miele, named ahead of GE Appliances in 3 of 5 answers

Miele first in 3GE Appliances first in 2

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GE Appliances was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miele was listed before GE Appliances in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. Whirlpool4th
  5. GE Appliances5th
  6. Samsung6th
  7. LG7th
  8. Midea8th
  9. Frigidaire–
  10. Maytag–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maytag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is GE Appliances or Miele more popular in search?

This chart shows how often people search Google for GE Appliances and Miele by name. Each line represents a brand's share of searches for all 15 dishwasher brands we track, month by month, from searches in United States.

GE Appliances and Miele among dishwasher brands in the United States, by month

Share of searches by month for GE Appliances, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschKitchenAidWhirlpoolFrigidaireGE AppliancesMieleLGSamsungMaytagMideaCoveASKOCaféThermadorFisher & Paykel
Oct 202528.2%10.3%12.6%10.3%8.4%8.4%5.7%5.7%3.1%1.1%1.4%1.4%1.1%1.4%0.92%
Nov 202530%11%11%9%7.4%9%6%6%3.3%1.5%1.5%1.2%1.2%1.2%0.8%
Dec 202535.3%8.7%10.6%8.7%7.1%8.7%5.8%4.8%3.2%1.4%1.4%1.2%0.95%1.2%0.95%
Jan 202635.1%8.7%10.6%8.7%7.1%8.7%5.8%4.7%3.2%1.7%1.4%1.2%1.2%1.2%0.94%
Feb 202630.4%9.1%11.1%9.1%7.4%9.1%6.1%6.1%3.3%2.2%1.5%1.2%1.2%1.2%0.81%
Mar 202633.2%10%10%8.1%8.1%8.1%5.5%5.5%3.6%2%1.3%1.3%1.1%1.1%1.1%
Apr 202630.5%9.2%11.2%9.2%7.5%9.2%6.1%5%3.3%1.8%1.8%1.5%1.2%1.2%1.2%
May 202629.8%10.9%10.9%8.9%7.3%8.9%6%6%3.3%1.8%1.5%1.5%1.2%1.2%0.97%
Jun 202627%10%12.2%10%8.1%8.1%6.7%5.5%3.6%2.4%1.6%1.3%1.1%1.3%1.1%
Jul 202626.8%9.9%12.1%9.9%8.1%8.1%6.6%5.4%3.6%2.4%2%1.6%1.3%1.3%1.1%
Aug 202625.1%11.3%11.3%9.2%7.5%9.2%6.2%6.2%3.4%2.3%3.4%1.5%1.2%1.2%1%
Sep 202622.7%12.4%12.4%10.1%8.3%8.3%6.8%5.6%3.7%2.5%2%1.7%1.4%1.4%0.9%

How has the GE Appliances and Miele comparison changed over the last 12 months?

3 findings

How did search popularity change for United States dishwasher brands in September 2026?

2 changes

  1. In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches.

  2. In September 2026, Miele lost share of searches among dishwasher brands in the United States, from 9.2% to 8.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Appliances

1 branded search term

  • ge dishwasher

Miele

1 branded search term

  • miele dishwasher

How the Brand Demand Index is measured

Other head-to-heads among dishwasher brands

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