Brandwave

Bosch vs Metabo HPT:Which is more popular?

In September 2026, Metabo HPT had more branded searches than Bosch among power tool brands in the United States. Metabo HPT had about 14,800 branded searches, while Bosch had 2,900. Metabo HPT made up 1.6% of all power tool brand searches we track, and Bosch accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about power tool brands, Bosch appeared in two of the five answers and Metabo HPT in none.

Among power tool brands in the United States in September 2026

Who do people search for more?

Metabo HPT, about 5 searches for every 1 for Bosch

Metabo HPT 14.8K searchesBosch 2.9K searches

Who does AI mention more?

Bosch, mentioned in 2 of 5 answers, Metabo HPT in 0

Bosch in 2 of 5Metabo HPT in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 2Metabo HPT never named

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Metabo HPT did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Ryobi2nd
  3. Milwaukee3rd
  4. Makita4th
  5. Bosch5th
  6. Festool6th
  7. Hilti7th
  8. Kobalt–
  9. Black+Decker–
  10. +3 more
  11. Metabo HPT–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo HPT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Bosch or Metabo HPT more popular in search?

This chart shows how often people search Google for Bosch and Metabo HPT by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.

Bosch and Metabo HPT among power tool brands in the United States, by month

Share of searches by month for Metabo HPT, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltRyobiKobaltHiltiMakitaBlack+DeckerFestoolRIDGIDCraftsmanHartMetabo HPTFLEXPorter-CableBosch
Oct 202527.6%16.7%13.6%9.1%7.5%5%3.3%4.1%4.1%2.7%1%0.82%1.8%1.5%1%
Nov 202529.1%17.5%14.4%7.9%5.3%5.3%2.9%4.3%3.5%3.5%1.1%0.86%2.4%1.3%0.71%
Dec 202529%17.5%14.3%7.9%4.3%5.3%2.9%4.3%2.9%3.5%1.1%0.7%4.3%1.3%0.86%
Jan 202624.6%17.8%14.6%8%6.5%6.5%2.9%5.3%4.4%2.9%1.1%0.87%2.4%1.6%0.47%
Feb 202630.3%18.3%12.2%8.2%6.7%5.5%2.5%4.5%3.7%2.5%1.3%0.9%1.6%1.3%0.49%
Mar 202625.3%18.2%18.2%6.7%8.2%5.5%3%4.5%3%2.5%1.1%0.73%1.3%1.3%0.4%
Apr 202623.7%16.7%20.3%7.5%7.5%5%3.3%4.1%3.3%2.7%1.8%0.82%1.5%1.2%0.36%
May 202623.4%16.9%20.6%7.6%6.2%5.1%4.1%4.1%2.8%2.8%2.3%0.83%1.5%1.5%0.37%
Jun 202623.4%20.1%20.1%7.4%6%4.9%3.3%3.3%2.7%2.7%1.8%0.99%1.5%1.5%0.36%
Jul 202625.1%18.2%18.2%8.1%6.7%5.4%3.6%3.6%3%2.4%1.6%0.89%1.3%1.3%0.4%
Aug 202626.5%19.9%19.9%7.3%4.9%4.9%3.3%3.3%2.7%2.2%1.5%0.98%1.2%1.2%0.36%
Sep 202624.1%18.4%18.4%8.2%5.5%5.5%3.7%3.7%3.7%2.5%1.6%1.6%1.3%1.3%0.32%

How has the Bosch and Metabo HPT comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Metabo HPT took it in November 2025, Bosch took it in December 2025, Metabo HPT took it in January 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in the United States moved from 1% to 0.32%, and its estimated monthly branded searches moved from 9.9K to 2.9K.
  • Across the 12 months ending September 2026, Metabo HPT’s share of searches among power tool brands in the United States moved from 0.82% to 1.6%, and its estimated monthly branded searches moved from 8.1K to 14.8K.

How did search popularity change for United States power tool brands in September 2026?

2 changes

  1. In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.

  2. Estimated monthly branded searches for Bosch in the United States fell 70.7% over 12 measured months, from 9.9K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and Metabo HPT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch power tools

Metabo HPT

1 branded search term

  • metabo hpt

How the Brand Demand Index is measured

Other head-to-heads among power tool brands

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