Brandwave

How popular isMilwaukee?

In September 2026, people searched for Milwaukee by name about 216,000 times in the United States, a 21% decrease from the previous year. These searches made up 24.1% of all United States power tool brand searches, placing Milwaukee first out of 15 brands. When we asked both ChatGPT and Google AI Overviews about power tool brands, Milwaukee appeared in all answers and was the third most recommended of the 15.

Search and AI answers in September 2026

Milwaukee is the most searched of 15 competitors and the third most recommended in AI answers.

  1. MilwaukeeShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. RyobiShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. KobaltShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HiltiShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+10 more

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Milwaukee is the third most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Ryobi2nd
  3. Milwaukee3rd
  4. Makita4th
  5. Bosch5th
  6. Festool6th
  7. Hilti7th
  8. Kobalt–
  9. Black+Decker–
  10. RIDGID–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which power tool brands compete with Milwaukee?

Milwaukee against power tool brands in the United States, by month

Share of searches by month for Milwaukee, DeWalt, Ryobi, Kobalt, Hilti, Makita, Black+Decker, Festool, RIDGID, Craftsman. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltRyobiKobaltHiltiMakitaBlack+DeckerFestoolRIDGIDCraftsmanHartMetabo HPTFLEXPorter-CableBosch
Oct 202527.6%16.7%13.6%9.1%7.5%5%3.3%4.1%4.1%2.7%1%0.82%1.8%1.5%1%
Nov 202529.1%17.5%14.4%7.9%5.3%5.3%2.9%4.3%3.5%3.5%1.1%0.86%2.4%1.3%0.71%
Dec 202529%17.5%14.3%7.9%4.3%5.3%2.9%4.3%2.9%3.5%1.1%0.7%4.3%1.3%0.86%
Jan 202624.6%17.8%14.6%8%6.5%6.5%2.9%5.3%4.4%2.9%1.1%0.87%2.4%1.6%0.47%
Feb 202630.3%18.3%12.2%8.2%6.7%5.5%2.5%4.5%3.7%2.5%1.3%0.9%1.6%1.3%0.49%
Mar 202625.3%18.2%18.2%6.7%8.2%5.5%3%4.5%3%2.5%1.1%0.73%1.3%1.3%0.4%
Apr 202623.7%16.7%20.3%7.5%7.5%5%3.3%4.1%3.3%2.7%1.8%0.82%1.5%1.2%0.36%
May 202623.4%16.9%20.6%7.6%6.2%5.1%4.1%4.1%2.8%2.8%2.3%0.83%1.5%1.5%0.37%
Jun 202623.4%20.1%20.1%7.4%6%4.9%3.3%3.3%2.7%2.7%1.8%0.99%1.5%1.5%0.36%
Jul 202625.1%18.2%18.2%8.1%6.7%5.4%3.6%3.6%3%2.4%1.6%0.89%1.3%1.3%0.4%
Aug 202626.5%19.9%19.9%7.3%4.9%4.9%3.3%3.3%2.7%2.2%1.5%0.98%1.2%1.2%0.36%
Sep 202624.1%18.4%18.4%8.2%5.5%5.5%3.7%3.7%3.7%2.5%1.6%1.6%1.3%1.3%0.32%

  1. 1.Milwaukee

    24.1%

    Held 1st. 216K estimated branded searches, -19.5% vs prior month. Share -2.5 points.

  2. 2.DeWalt

    18.4%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.5 points.

  3. 3.Ryobi

    18.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -1.5 points.

  4. 4.Kobalt

    8.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Hilti

    5.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Makita

    5.5%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Black+Decker

    3.7%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Festool

    3.7%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.RIDGID

    3.7%

    Held 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  10. 10.Craftsman

    2.5%

    Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Hart

    1.6%

    Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  12. 12.Metabo HPT

    1.6%

    Moved from 14th to 12th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.7 points.

  13. 13.FLEX

    1.3%

    Moved from 12th to 13th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Porter-Cable

    1.3%

    Moved from 13th to 14th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  15. 15.Bosch

    0.32%

    Held 15th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare popularity between Milwaukee and its closest rivals

Every comparison with Milwaukee

14 comparisons

How has branded search demand for Milwaukee changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee in the United States fell from 273K to 216K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United States decreased from 27.6% to 24.1%.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United States peaked at 30.3% in February 2026 and was lowest at 23.4% in May 2026.

How did search popularity change for United States power tool brands in September 2026?

6 changes

  1. In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.

  2. In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%.

  3. In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%.

  4. In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.

  5. In September 2026, Makita gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.

  6. In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%.

How are Milwaukee’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • milwaukee power tools
  • milwaukee tools

Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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