Festool vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Festool among power tool brands in the United States. Milwaukee had about 216,000 branded searches, while Festool had 33,100. Milwaukee made up 24.1% of all power tool brand searches we track, and Festool accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about power tool brands, Milwaukee appeared in all five answers and Festool in one. Milwaukee was mentioned before Festool in every answer.
Who do people search for more?
Milwaukee, about 7 searches for every 1 for Festool
Who does AI mention more?
Milwaukee, mentioned in every answer we collected
Who does AI recommend more?
Milwaukee, named ahead of Festool in every answer
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Festool in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy?”
Asked ChatGPT
“What are the best power tool brands?”
Asked ChatGPT
“What is the best cordless drill?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Festool or Milwaukee more popular in search?
This chart shows how often people search Google for Festool and Milwaukee by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.
Share of searches by month for Milwaukee, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Ryobi | Kobalt | Hilti | Makita | Black+Decker | Festool | RIDGID | Craftsman | Hart | Metabo HPT | FLEX | Porter-Cable | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 16.7% | 13.6% | 9.1% | 7.5% | 5% | 3.3% | 4.1% | 4.1% | 2.7% | 1% | 0.82% | 1.8% | 1.5% | 1% |
| Nov 2025 | 29.1% | 17.5% | 14.4% | 7.9% | 5.3% | 5.3% | 2.9% | 4.3% | 3.5% | 3.5% | 1.1% | 0.86% | 2.4% | 1.3% | 0.71% |
| Dec 2025 | 29% | 17.5% | 14.3% | 7.9% | 4.3% | 5.3% | 2.9% | 4.3% | 2.9% | 3.5% | 1.1% | 0.7% | 4.3% | 1.3% | 0.86% |
| Jan 2026 | 24.6% | 17.8% | 14.6% | 8% | 6.5% | 6.5% | 2.9% | 5.3% | 4.4% | 2.9% | 1.1% | 0.87% | 2.4% | 1.6% | 0.47% |
| Feb 2026 | 30.3% | 18.3% | 12.2% | 8.2% | 6.7% | 5.5% | 2.5% | 4.5% | 3.7% | 2.5% | 1.3% | 0.9% | 1.6% | 1.3% | 0.49% |
| Mar 2026 | 25.3% | 18.2% | 18.2% | 6.7% | 8.2% | 5.5% | 3% | 4.5% | 3% | 2.5% | 1.1% | 0.73% | 1.3% | 1.3% | 0.4% |
| Apr 2026 | 23.7% | 16.7% | 20.3% | 7.5% | 7.5% | 5% | 3.3% | 4.1% | 3.3% | 2.7% | 1.8% | 0.82% | 1.5% | 1.2% | 0.36% |
| May 2026 | 23.4% | 16.9% | 20.6% | 7.6% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 2.8% | 2.3% | 0.83% | 1.5% | 1.5% | 0.37% |
| Jun 2026 | 23.4% | 20.1% | 20.1% | 7.4% | 6% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 0.99% | 1.5% | 1.5% | 0.36% |
| Jul 2026 | 25.1% | 18.2% | 18.2% | 8.1% | 6.7% | 5.4% | 3.6% | 3.6% | 3% | 2.4% | 1.6% | 0.89% | 1.3% | 1.3% | 0.4% |
| Aug 2026 | 26.5% | 19.9% | 19.9% | 7.3% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.2% | 1.5% | 0.98% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 24.1% | 18.4% | 18.4% | 8.2% | 5.5% | 5.5% | 3.7% | 3.7% | 3.7% | 2.5% | 1.6% | 1.6% | 1.3% | 1.3% | 0.32% |
How has the Festool and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in the United States moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United States moved from 27.6% to 24.1%, and its estimated monthly branded searches moved from 273K to 216K.
How did search popularity change for United States power tool brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%.
Estimated monthly branded searches for Festool in the United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Festool’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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