Power tool brands in the United States:Which are most popular?

Name: Power tool brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Milwaukee was the most searched power tool brand in the United States, accounting for 24.1% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Milwaukee, DeWalt and Ryobi showed up in every answer. DeWalt was recommended most often, coming first in two out of five responses.

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Top power tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Milwaukee, DeWalt and Ryobi appeared every time. DeWalt was recommended most often, coming first in two out of five answers. Ryobi was second, and Milwaukee was third. Kobalt, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Milwaukee	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ryobi	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Makita	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Bosch	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Hilti	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Festool	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Kobalt	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Black+Decker	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
RIDGID	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Craftsman	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hart	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Metabo HPT	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
FLEX	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Porter-Cable	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Metabo HPT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FLEX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Porter-Cable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Asked ChatGPT
“Which power tool brand should I buy?”
1. 1Ryobi
2. 2DeWalt
3. 3Milwaukee
4. 4Makita
Asked ChatGPT
“What are the best power tool brands?”
1. 1Milwaukee
2. 2DeWalt
3. 3Makita
4. 4Bosch
5. 5Ryobi
6. 6Festool
7. 7Hilti
Asked ChatGPT
“What is the best cordless drill?”
1. 1DeWalt
2. 2Ryobi
3. 3Milwaukee
4. 4Bosch
Searched Google, AI Overview
“power tools”
1. 1DeWalt
2. 2Ryobi
3. 3Milwaukee
Searched Google, AI Overview
“cordless drill”
1. 1Ryobi
2. 2DeWalt
3. 3Milwaukee

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which power tool brands do people search for most?

This chart shows how often people search Google for each power tool brand by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.

Share of searches among power tool brands in the United States, by month

Month	Milwaukee	DeWalt	Ryobi	Kobalt	Hilti	Makita	Black+Decker	Festool	RIDGID	Craftsman	Hart	Metabo HPT	FLEX	Porter-Cable	Bosch
Oct 2025	27.6%	16.7%	13.6%	9.1%	7.5%	5%	3.3%	4.1%	4.1%	2.7%	1%	0.82%	1.8%	1.5%	1%
Nov 2025	29.1%	17.5%	14.4%	7.9%	5.3%	5.3%	2.9%	4.3%	3.5%	3.5%	1.1%	0.86%	2.4%	1.3%	0.71%
Dec 2025	29%	17.5%	14.3%	7.9%	4.3%	5.3%	2.9%	4.3%	2.9%	3.5%	1.1%	0.7%	4.3%	1.3%	0.86%
Jan 2026	24.6%	17.8%	14.6%	8%	6.5%	6.5%	2.9%	5.3%	4.4%	2.9%	1.1%	0.87%	2.4%	1.6%	0.47%
Feb 2026	30.3%	18.3%	12.2%	8.2%	6.7%	5.5%	2.5%	4.5%	3.7%	2.5%	1.3%	0.9%	1.6%	1.3%	0.49%
Mar 2026	25.3%	18.2%	18.2%	6.7%	8.2%	5.5%	3%	4.5%	3%	2.5%	1.1%	0.73%	1.3%	1.3%	0.4%
Apr 2026	23.7%	16.7%	20.3%	7.5%	7.5%	5%	3.3%	4.1%	3.3%	2.7%	1.8%	0.82%	1.5%	1.2%	0.36%
May 2026	23.4%	16.9%	20.6%	7.6%	6.2%	5.1%	4.1%	4.1%	2.8%	2.8%	2.3%	0.83%	1.5%	1.5%	0.37%
Jun 2026	23.4%	20.1%	20.1%	7.4%	6%	4.9%	3.3%	3.3%	2.7%	2.7%	1.8%	0.99%	1.5%	1.5%	0.36%
Jul 2026	25.1%	18.2%	18.2%	8.1%	6.7%	5.4%	3.6%	3.6%	3%	2.4%	1.6%	0.89%	1.3%	1.3%	0.4%
Aug 2026	26.5%	19.9%	19.9%	7.3%	4.9%	4.9%	3.3%	3.3%	2.7%	2.2%	1.5%	0.98%	1.2%	1.2%	0.36%
Sep 2026	24.1%	18.4%	18.4%	8.2%	5.5%	5.5%	3.7%	3.7%	3.7%	2.5%	1.6%	1.6%	1.3%	1.3%	0.32%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Milwaukee	24.1%	216K	-19.5%	-2.5 points
2, held 2nd	DeWalt	18.4%	165K	-17.9%	-1.5 points
3, held 3rd	Ryobi	18.4%	165K	-17.9%	-1.5 points
4, held 4th	Kobalt	8.2%	74K	0%	+0.9 points
5, held 5th	Hilti	5.5%	49.5K	0%	+0.6 points
6, held 6th	Makita	5.5%	49.5K	0%	+0.6 points
7, held 7th	Black+Decker	3.7%	33.1K	0%	+0.4 points
8, held 8th	Festool	3.7%	33.1K	0%	+0.4 points
9, held 9th	RIDGID	3.7%	33.1K	+22.1%	+1 points
10, held 10th	Craftsman	2.5%	22.2K	0%	+0.3 points
11, held 11th	Hart	1.6%	14.8K	0%	+0.2 points
12, moved from 14th to 12th	Metabo HPT	1.6%	14.8K	+49.5%	+0.7 pointsmoved from 14th to 12th
13, moved from 12th to 13th	FLEX	1.3%	12.1K	0%	+0.2 pointsmoved from 12th to 13th
14, moved from 13th to 14th	Porter-Cable	1.3%	12.1K	0%	+0.2 pointsmoved from 13th to 14th
15, held 15th	Bosch	0.32%	2.9K	-19.4%	0 points

1.Milwaukee
24.1%
Held 1st. 216K estimated branded searches, -19.5% vs prior month. Share -2.5 points.
2.DeWalt
18.4%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.5 points.
3.Ryobi
18.4%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -1.5 points.
4.Kobalt
8.2%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.Hilti
5.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.Makita
5.5%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.Black+Decker
3.7%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.Festool
3.7%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
9.RIDGID
3.7%
Held 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.
10.Craftsman
2.5%
Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.Hart
1.6%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
12.Metabo HPT
1.6%
Moved from 14th to 12th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.7 points.
13.FLEX
1.3%
Moved from 12th to 13th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.Porter-Cable
1.3%
Moved from 13th to 14th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
15.Bosch
0.32%
Held 15th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Which brand is most popular in search among power tool brands in the United States?

15 brands

In September 2026, Milwaukee was the most searched among power tool brands in the United States, with an estimated 216K branded searches, 24.1% of all searches for the 15 we track. DeWalt is in 2nd place, 5.7 percentage points behind at 18.4%.

United States power tool brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Milwaukee	27.6% → 24.1%	30.3%Feb 2026	23.4%May 2026	1st
DeWalt	16.7% → 18.4%	20.1%Jun 2026	16.7%Oct 2025	2nd
Ryobi	13.6% → 18.4%	20.6%May 2026	12.2%Feb 2026	3rd
Kobalt	9.1% → 8.2%	9.1%Oct 2025	6.7%Mar 2026	4th
Hilti	7.5% → 5.5%	8.2%Mar 2026	4.3%Dec 2025	5th
Makita	5% → 5.5%	6.5%Jan 2026	4.9%Aug 2026	6th
Black+Decker	3.3% → 3.7%	4.1%May 2026	2.5%Feb 2026	9th → 7th
Festool	4.1% → 3.7%	5.3%Jan 2026	3.3%Aug 2026	7th → 8th
RIDGID	4.1% → 3.7%	4.4%Jan 2026	2.7%Aug 2026	8th → 9th
Craftsman	2.7% → 2.5%	3.5%Nov 2025	2.2%Aug 2026	10th
Hart	1% → 1.6%	2.3%May 2026	1%Oct 2025	14th → 11th
Metabo HPT	0.82% → 1.6%	1.6%Sep 2026	0.7%Dec 2025	15th → 12th
FLEX	1.8% → 1.3%	4.3%Dec 2025	1.2%Aug 2026	11th → 13th
Porter-Cable	1.5% → 1.3%	1.6%Jan 2026	1.2%Aug 2026	12th → 14th
Bosch	1% → 0.32%	1%Oct 2025	0.32%Sep 2026	13th → 15th

Each finding as a sentence

Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United States decreased from 27.6% to 24.1%.
Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United States increased from 16.7% to 18.4%.
Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United States increased from 13.6% to 18.4%.
Across the 12 months ending September 2026, Kobalt’s share of searches among power tool brands in the United States decreased from 9.1% to 8.2%.
Across the 12 months ending September 2026, Hilti’s share of searches among power tool brands in the United States decreased from 7.5% to 5.5%.
Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United States increased from 5% to 5.5%.
Across the 12 months ending September 2026, Hart’s share of searches among power tool brands in the United States increased from 1% to 1.6%.
Across the 12 months ending September 2026, Metabo HPT’s share of searches among power tool brands in the United States increased from 0.82% to 1.6%.
Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in the United States decreased from 1% to 0.32%.
Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United States peaked at 30.3% in February 2026 and was lowest at 23.4% in May 2026.
Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United States peaked at 20.1% in June 2026 and was lowest at 16.7% in October 2025.
Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United States peaked at 20.6% in May 2026 and was lowest at 12.2% in February 2026.
Across the 12 months ending September 2026, Kobalt’s share of searches among power tool brands in the United States peaked at 9.1% in October 2025 and was lowest at 6.7% in March 2026.
Across the 12 months ending September 2026, Hilti’s share of searches among power tool brands in the United States peaked at 8.2% in March 2026 and was lowest at 4.3% in December 2025.
Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United States peaked at 6.5% in January 2026 and was lowest at 4.9% in August 2026.
Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United States peaked at 4.1% in May 2026 and was lowest at 2.5% in February 2026.
Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in the United States peaked at 5.3% in January 2026 and was lowest at 3.3% in August 2026.
Across the 12 months ending September 2026, RIDGID’s share of searches among power tool brands in the United States peaked at 4.4% in January 2026 and was lowest at 2.7% in August 2026.
Across the 12 months ending September 2026, Craftsman’s share of searches among power tool brands in the United States peaked at 3.5% in November 2025 and was lowest at 2.2% in August 2026.
Across the 12 months ending September 2026, Hart’s share of searches among power tool brands in the United States peaked at 2.3% in May 2026 and was lowest at 1% in October 2025.
Across the 12 months ending September 2026, FLEX’s share of searches among power tool brands in the United States peaked at 4.3% in December 2025 and was lowest at 1.2% in August 2026.
Across the 12 months ending September 2026, Black+Decker rose from 9th to 7th among power tool brands in the United States.
Across the 12 months ending September 2026, Festool fell from 7th to 8th among power tool brands in the United States.
Across the 12 months ending September 2026, RIDGID fell from 8th to 9th among power tool brands in the United States.
Across the 12 months ending September 2026, Hart rose from 14th to 11th among power tool brands in the United States.
Across the 12 months ending September 2026, Metabo HPT rose from 15th to 12th among power tool brands in the United States.
Across the 12 months ending September 2026, FLEX fell from 11th to 13th among power tool brands in the United States.
Across the 12 months ending September 2026, Porter-Cable fell from 12th to 14th among power tool brands in the United States.
Across the 12 months ending September 2026, Bosch fell from 13th to 15th among power tool brands in the United States.
Across the 12 months ending September 2026, Craftsman held steady: its share of searches among power tool brands in the United States moved less than 0.5 percentage points.

How did search popularity change for United States power tool brands in September 2026?

8 changes

In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.
In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%.
In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%.
In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
In September 2026, Makita gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%.
In September 2026, DeWalt lost share of searches among power tool brands in the United States, from 19.9% to 18.4%.
In September 2026, Ryobi lost share of searches among power tool brands in the United States, from 19.9% to 18.4%.

How are branded searches counted for power tool brands?

16 search terms

Each brand's share of searches among power tool brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.