Kobalt vs Ryobi:Which is more popular?
In September 2026, Ryobi had more branded searches than Kobalt among power tool brands in the United States. Ryobi had about 165,000 branded searches, while Kobalt had 74,000. Ryobi made up 18.4% of all power tool brand searches we track, and Kobalt accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about power tool brands, Ryobi appeared in all five answers and Kobalt in none.
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ryobi appeared in all five answers. Kobalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy?”
Asked ChatGPT
“What are the best power tool brands?”
Asked ChatGPT
“What is the best cordless drill?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Kobalt or Ryobi more popular in search?
This chart shows how often people search Google for Kobalt and Ryobi by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.
Share of searches by month for Ryobi, Kobalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Ryobi | Kobalt | Hilti | Makita | Black+Decker | Festool | RIDGID | Craftsman | Hart | Metabo HPT | FLEX | Porter-Cable | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 16.7% | 13.6% | 9.1% | 7.5% | 5% | 3.3% | 4.1% | 4.1% | 2.7% | 1% | 0.82% | 1.8% | 1.5% | 1% |
| Nov 2025 | 29.1% | 17.5% | 14.4% | 7.9% | 5.3% | 5.3% | 2.9% | 4.3% | 3.5% | 3.5% | 1.1% | 0.86% | 2.4% | 1.3% | 0.71% |
| Dec 2025 | 29% | 17.5% | 14.3% | 7.9% | 4.3% | 5.3% | 2.9% | 4.3% | 2.9% | 3.5% | 1.1% | 0.7% | 4.3% | 1.3% | 0.86% |
| Jan 2026 | 24.6% | 17.8% | 14.6% | 8% | 6.5% | 6.5% | 2.9% | 5.3% | 4.4% | 2.9% | 1.1% | 0.87% | 2.4% | 1.6% | 0.47% |
| Feb 2026 | 30.3% | 18.3% | 12.2% | 8.2% | 6.7% | 5.5% | 2.5% | 4.5% | 3.7% | 2.5% | 1.3% | 0.9% | 1.6% | 1.3% | 0.49% |
| Mar 2026 | 25.3% | 18.2% | 18.2% | 6.7% | 8.2% | 5.5% | 3% | 4.5% | 3% | 2.5% | 1.1% | 0.73% | 1.3% | 1.3% | 0.4% |
| Apr 2026 | 23.7% | 16.7% | 20.3% | 7.5% | 7.5% | 5% | 3.3% | 4.1% | 3.3% | 2.7% | 1.8% | 0.82% | 1.5% | 1.2% | 0.36% |
| May 2026 | 23.4% | 16.9% | 20.6% | 7.6% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 2.8% | 2.3% | 0.83% | 1.5% | 1.5% | 0.37% |
| Jun 2026 | 23.4% | 20.1% | 20.1% | 7.4% | 6% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 0.99% | 1.5% | 1.5% | 0.36% |
| Jul 2026 | 25.1% | 18.2% | 18.2% | 8.1% | 6.7% | 5.4% | 3.6% | 3.6% | 3% | 2.4% | 1.6% | 0.89% | 1.3% | 1.3% | 0.4% |
| Aug 2026 | 26.5% | 19.9% | 19.9% | 7.3% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.2% | 1.5% | 0.98% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 24.1% | 18.4% | 18.4% | 8.2% | 5.5% | 5.5% | 3.7% | 3.7% | 3.7% | 2.5% | 1.6% | 1.6% | 1.3% | 1.3% | 0.32% |
How has the Kobalt and Ryobi comparison changed over the last 12 months?
3 findings
- Ryobi was ahead of Kobalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kobalt’s share of searches among power tool brands in the United States moved from 9.1% to 8.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United States moved from 13.6% to 18.4%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for United States power tool brands in September 2026?
2 changes
In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%.
In September 2026, Ryobi lost share of searches among power tool brands in the United States, from 19.9% to 18.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kobalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among power tool brands
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