Brandwave

DeWalt vs Ryobi:Which is more popular?

In September 2026, DeWalt and Ryobi were level in searches among power tool brands in the United States, with an estimated 165K branded searches each, at 18.4% of the total each. When we asked ChatGPT and Google AI Overviews about power tool brands, both DeWalt and Ryobi appeared in all five answers. DeWalt was mentioned before Ryobi in three out of five answers.

Among power tool brands in the United States in September 2026

Who do people search for more?

DeWalt and Ryobi are searched for about as often as each other.

DeWalt 165K searchesRyobi 165K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

DeWalt in 5 of 5Ryobi in 5 of 5

Who does AI recommend more?

DeWalt, named ahead of Ryobi in 3 of 5 answers

DeWalt first in 3Ryobi first in 2

Follow DeWalt vs Ryobi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both DeWalt and Ryobi showed up in all five answers. DeWalt was listed before Ryobi in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Ryobi2nd
  3. Milwaukee3rd
  4. Makita4th
  5. Bosch5th
  6. Festool6th
  7. Hilti7th
  8. Kobalt–
  9. Black+Decker–
  10. RIDGID–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about power tool brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is DeWalt or Ryobi more popular in search?

This chart shows how often people search Google for DeWalt and Ryobi by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.

DeWalt and Ryobi among power tool brands in the United States, by month

Share of searches by month for DeWalt, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltRyobiKobaltHiltiMakitaBlack+DeckerFestoolRIDGIDCraftsmanHartMetabo HPTFLEXPorter-CableBosch
Oct 202527.6%16.7%13.6%9.1%7.5%5%3.3%4.1%4.1%2.7%1%0.82%1.8%1.5%1%
Nov 202529.1%17.5%14.4%7.9%5.3%5.3%2.9%4.3%3.5%3.5%1.1%0.86%2.4%1.3%0.71%
Dec 202529%17.5%14.3%7.9%4.3%5.3%2.9%4.3%2.9%3.5%1.1%0.7%4.3%1.3%0.86%
Jan 202624.6%17.8%14.6%8%6.5%6.5%2.9%5.3%4.4%2.9%1.1%0.87%2.4%1.6%0.47%
Feb 202630.3%18.3%12.2%8.2%6.7%5.5%2.5%4.5%3.7%2.5%1.3%0.9%1.6%1.3%0.49%
Mar 202625.3%18.2%18.2%6.7%8.2%5.5%3%4.5%3%2.5%1.1%0.73%1.3%1.3%0.4%
Apr 202623.7%16.7%20.3%7.5%7.5%5%3.3%4.1%3.3%2.7%1.8%0.82%1.5%1.2%0.36%
May 202623.4%16.9%20.6%7.6%6.2%5.1%4.1%4.1%2.8%2.8%2.3%0.83%1.5%1.5%0.37%
Jun 202623.4%20.1%20.1%7.4%6%4.9%3.3%3.3%2.7%2.7%1.8%0.99%1.5%1.5%0.36%
Jul 202625.1%18.2%18.2%8.1%6.7%5.4%3.6%3.6%3%2.4%1.6%0.89%1.3%1.3%0.4%
Aug 202626.5%19.9%19.9%7.3%4.9%4.9%3.3%3.3%2.7%2.2%1.5%0.98%1.2%1.2%0.36%
Sep 202624.1%18.4%18.4%8.2%5.5%5.5%3.7%3.7%3.7%2.5%1.6%1.6%1.3%1.3%0.32%

How has the DeWalt and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Ryobi took it in April 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United States moved from 16.7% to 18.4%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United States moved from 13.6% to 18.4%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for United States power tool brands in September 2026?

2 changes
  1. In September 2026, DeWalt lost share of searches among power tool brands in the United States, from 19.9% to 18.4%.

  2. In September 2026, Ryobi lost share of searches among power tool brands in the United States, from 19.9% to 18.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Ryobi

1 branded search term

  • ryobi

How the Brand Demand Index is measured

Other head-to-heads among power tool brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.