How popular isDeWalt?
In September 2026, people searched for DeWalt by name about 180,000 times in the United States, about the same as the previous year. These searches made up 18.4% of all United States power tool brand searches, placing DeWalt second out of 15 brands. When we asked both ChatGPT and Google AI Overviews about power tool brands, DeWalt appeared in all answers and was the most recommended of the 15.
DeWalt is the second most searched of 15 competitors and the most recommended in AI answers.
MilwaukeeShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- KobaltShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HiltiShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. DeWalt is the most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy?”
Asked ChatGPT
“What are the best power tool brands?”
Asked ChatGPT
“What is the best cordless drill?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which power tool brands compete with DeWalt?
Share of searches by month for Milwaukee, DeWalt, Ryobi, Kobalt, Hilti, Makita, Black+Decker, Festool, RIDGID, Craftsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Ryobi | Kobalt | Hilti | Makita | Black+Decker | Festool | RIDGID | Craftsman | Hart | Metabo HPT | FLEX | Porter-Cable | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 16.7% | 13.6% | 9.1% | 7.5% | 5% | 3.3% | 4.1% | 4.1% | 2.7% | 1% | 0.82% | 1.8% | 1.5% | 1% |
| Nov 2025 | 29.1% | 17.5% | 14.4% | 7.9% | 5.3% | 5.3% | 2.9% | 4.3% | 3.5% | 3.5% | 1.1% | 0.86% | 2.4% | 1.3% | 0.71% |
| Dec 2025 | 29% | 17.5% | 14.3% | 7.9% | 4.3% | 5.3% | 2.9% | 4.3% | 2.9% | 3.5% | 1.1% | 0.7% | 4.3% | 1.3% | 0.86% |
| Jan 2026 | 24.6% | 17.8% | 14.6% | 8% | 6.5% | 6.5% | 2.9% | 5.3% | 4.4% | 2.9% | 1.1% | 0.87% | 2.4% | 1.6% | 0.47% |
| Feb 2026 | 30.3% | 18.3% | 12.2% | 8.2% | 6.7% | 5.5% | 2.5% | 4.5% | 3.7% | 2.5% | 1.3% | 0.9% | 1.6% | 1.3% | 0.49% |
| Mar 2026 | 25.3% | 18.2% | 18.2% | 6.7% | 8.2% | 5.5% | 3% | 4.5% | 3% | 2.5% | 1.1% | 0.73% | 1.3% | 1.3% | 0.4% |
| Apr 2026 | 23.7% | 16.7% | 20.3% | 7.5% | 7.5% | 5% | 3.3% | 4.1% | 3.3% | 2.7% | 1.8% | 0.82% | 1.5% | 1.2% | 0.36% |
| May 2026 | 23.4% | 16.9% | 20.6% | 7.6% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 2.8% | 2.3% | 0.83% | 1.5% | 1.5% | 0.37% |
| Jun 2026 | 23.4% | 20.1% | 20.1% | 7.4% | 6% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 0.99% | 1.5% | 1.5% | 0.36% |
| Jul 2026 | 25.1% | 18.2% | 18.2% | 8.1% | 6.7% | 5.4% | 3.6% | 3.6% | 3% | 2.4% | 1.6% | 0.89% | 1.3% | 1.3% | 0.4% |
| Aug 2026 | 26.5% | 19.9% | 19.9% | 7.3% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.2% | 1.5% | 0.98% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 24.1% | 18.4% | 18.4% | 8.2% | 5.5% | 5.5% | 3.7% | 3.7% | 3.7% | 2.5% | 1.6% | 1.6% | 1.3% | 1.3% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.1% | 216K | -19.5% | -2.5 points | |
| 2, held 2nd | 18.4% | 165K | -17.9% | -1.5 points | |
| 3, held 3rd | 18.4% | 165K | -17.9% | -1.5 points | |
| 4, held 4th | 8.2% | 74K | 0% | +0.9 points | |
| 5, held 5th | 5.5% | 49.5K | 0% | +0.6 points | |
| 6, held 6th | 5.5% | 49.5K | 0% | +0.6 points | |
| 7, held 7th | 3.7% | 33.1K | 0% | +0.4 points | |
| 8, held 8th | 3.7% | 33.1K | 0% | +0.4 points | |
| 9, held 9th | 3.7% | 33.1K | +22.1% | +1 points | |
| 10, held 10th | 2.5% | 22.2K | 0% | +0.3 points | |
| 11, held 11th | 1.6% | 14.8K | 0% | +0.2 points | |
| 12, moved from 14th to 12th | 1.6% | 14.8K | +49.5% | +0.7 pointsmoved from 14th to 12th | |
| 13, moved from 12th to 13th | 1.3% | 12.1K | 0% | +0.2 pointsmoved from 12th to 13th | |
| 14, moved from 13th to 14th | 1.3% | 12.1K | 0% | +0.2 pointsmoved from 13th to 14th | |
| 15, held 15th | 0.32% | 2.9K | -19.4% | 0 points |
24.1%
Held 1st. 216K estimated branded searches, -19.5% vs prior month. Share -2.5 points.
2.
DeWalt18.4%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.5 points.
3.
Ryobi18.4%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -1.5 points.
4.Kobalt
8.2%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
Hilti5.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Makita5.5%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.7%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.
Festool3.7%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
9.
RIDGID3.7%
Held 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.
10.
Craftsman2.5%
Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.Hart
1.6%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
12.
Metabo HPT1.6%
Moved from 14th to 12th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.7 points.
13.
FLEX1.3%
Moved from 12th to 13th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.
Porter-Cable1.3%
Moved from 13th to 14th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
15.
Bosch0.32%
Held 15th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Compare popularity between DeWalt and its closest rivals
Every comparison with DeWalt
23 comparisons
- DeWalt vs Milwaukee
- DeWalt vs Ryobi
- DeWalt vs Kobalt
- DeWalt vs Hilti
- DeWalt vs Makita
- Black+Decker vs DeWalt
- DeWalt vs Festool
- DeWalt vs RIDGID
- Craftsman vs DeWalt
- DeWalt vs Greenworks
- DeWalt vs Hart
- DeWalt vs Honda Power Equipment
- DeWalt vs Husqvarna
- DeWalt vs John Deere
- DeWalt vs Metabo HPT
- DeWalt vs Toro
- DeWalt vs Troy-Bilt
- DeWalt vs FLEX
- DeWalt vs Porter-Cable
- DeWalt vs Snapper
- Cub Cadet vs DeWalt
- DeWalt vs WORX
- Bosch vs DeWalt
How has branded search demand for DeWalt changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in the United States held steady, from 173K to 180K.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United States increased from 16.7% to 18.4%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United States peaked at 20.1% in June 2026 and was lowest at 16.7% in October 2025.
How did search popularity change for United States power tool brands in September 2026?
6 changes
In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.
In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%.
In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%.
In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
In September 2026, Makita gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%.
How are DeWalt’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dewalt
- dewalt lawn mower
Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does DeWalt compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Power tool brands | 2nd of 15 | 18.4% | Shown above |
| Lawn mower brands | 9th of 13 | 4.9% | Show ranking |
Is DeWalt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.