DeWalt vs John Deere:Which is more popular?
In September 2026, John Deere had more branded searches than DeWalt among lawn mower brands in the United States. John Deere had about 22,200 branded searches, while DeWalt had 14,800. John Deere made up 7.3% of all lawn mower brand searches we track, and DeWalt accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, John Deere appeared in two of the five answers and DeWalt in none.
Who do people search for more?
John Deere, about 50% more searches than DeWalt
Who does AI mention more?
John Deere, mentioned in 2 of 5 answers, DeWalt in 0
Follow DeWalt vs John Deere and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Deere was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toro1st
Greenworks2nd
Honda Power Equipment3rd
Ryobi4th- John Deere5th
- Kobalt6th
Husqvarna7th
Craftsman8th
Snapper9th- +1 more
DeWalt–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn mower brands
5 answers
Asked ChatGPT
“Which lawn mower should I buy?”
Asked ChatGPT
“What are the most reliable lawn mower brands?”
Asked ChatGPT
“What is the best self propelled lawn mower?”
Searched Google, AI Overview
“lawn mower”
Searched Google, AI Overview
“self propelled lawn mower”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is DeWalt or John Deere more popular in search?
This chart shows how often people search Google for DeWalt and John Deere by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.
Share of searches by month for John Deere, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toro | Ryobi | Craftsman | Honda Power Equipment | Husqvarna | John Deere | Greenworks | Troy-Bilt | DeWalt | Snapper | Cub Cadet | Kobalt | WORX |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 10.9% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% | 4.9% | 4% | 4% | 2.6% | 1.8% | 0.93% |
| Nov 2025 | 18.6% | 12.4% | 10.2% | 15.3% | 8.3% | 10.2% | 6.8% | 4.5% | 4.5% | 3.7% | 2.5% | 1.6% | 1.3% |
| Dec 2025 | 19% | 10.4% | 8.5% | 12.7% | 8.5% | 15.5% | 5.7% | 5.7% | 4.6% | 3.8% | 3% | 1.7% | 1% |
| Jan 2026 | 20.2% | 11% | 9% | 13.4% | 9% | 13.4% | 4.9% | 6% | 4% | 3.3% | 3.3% | 1.7% | 0.8% |
| Feb 2026 | 19.5% | 8.7% | 7.1% | 19.5% | 8.7% | 8.7% | 7.1% | 8.7% | 3.2% | 3.9% | 2.6% | 1.7% | 0.72% |
| Mar 2026 | 22.7% | 10.2% | 8.3% | 15.2% | 12.4% | 8.3% | 5.6% | 4.5% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Apr 2026 | 22.3% | 12.2% | 10% | 12.2% | 12.2% | 6.7% | 5.5% | 4.5% | 4.5% | 3.7% | 2.4% | 2% | 1.6% |
| May 2026 | 23.4% | 12.8% | 10.5% | 10.5% | 10.5% | 7% | 5.7% | 4.7% | 4.7% | 3.8% | 2.6% | 2.1% | 1.7% |
| Jun 2026 | 22.6% | 12.4% | 10.2% | 10.2% | 10.2% | 6.8% | 6.8% | 5.6% | 4.6% | 4.6% | 2.5% | 2% | 1.7% |
| Jul 2026 | 22.2% | 12.1% | 12.1% | 12.1% | 9.9% | 6.6% | 5.4% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 1.6% |
| Aug 2026 | 21.9% | 12% | 12% | 12% | 9.8% | 6.6% | 6.6% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 1.6% |
| Sep 2026 | 20% | 13.4% | 10.9% | 10.9% | 10.9% | 7.3% | 6% | 6% | 4.9% | 4% | 2.2% | 2.2% | 1.5% |
DeWalt sells other things too, so only its searches that name this product count here, like “dewalt lawn mower”.
How has the DeWalt and John Deere comparison changed over the last 12 months?
3 findings
- John Deere was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among lawn mower brands in the United States moved from 4% to 4.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
- Across the 12 months ending September 2026, John Deere’s share of searches among lawn mower brands in the United States moved from 8.9% to 7.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for United States lawn mower brands in September 2026?
2 changes
In September 2026, John Deere overtook Greenworks to rank 6th among lawn mower brands in the United States, with 7.3% of the searches.
In September 2026, DeWalt gained share of searches among lawn mower brands in the United States, from 4.4% to 4.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeWalt
1 branded search term
- dewalt lawn mower
John Deere
1 branded search term
- john deere lawn mower
Other head-to-heads among lawn mower brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.