Lawn mower brands in the United States:Which are most popular?

Name: Lawn mower brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Toro was the most searched lawn mower brand in the United States, accounting for 20% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Toro was mentioned most often, in three of the five answers. Toro was recommended most often, coming first in two out of four responses that gave a list.

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Top lawn mower brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Toro was mentioned most often, in three of the five answers. Toro was recommended most often, coming first in two out of four answers that gave a list. Greenworks was second, and Honda Power Equipment was third. Troy-Bilt, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Toro	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Ryobi	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
John Deere	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Greenworks	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Craftsman	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Honda Power Equipment	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Husqvarna	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Snapper	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Kobalt	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Troy-Bilt	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
DeWalt	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cub Cadet	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
WORX	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cub Cadet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn mower brands

5 answers

Asked ChatGPT
“Which lawn mower should I buy?”
1. 1John Deere
2. 2Ryobi
Asked ChatGPT
“What are the most reliable lawn mower brands?”
1. 1Honda Power Equipment
2. 2Toro
3. 3John Deere
4. 4Husqvarna
5. 5Snapper
Asked ChatGPT
“What is the best self propelled lawn mower?”
1. 1Toro
2. 2Greenworks
Searched Google, AI Overview
“lawn mower”
1. 1Greenworks
2. 2Kobalt
Searched Google, AI Overview
“self propelled lawn mower”
1. 1Toro
2. 2Ryobi
3. 3Craftsman

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which lawn mower brands do people search for most?

This chart shows how often people search Google for each lawn mower brand by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.

Share of searches among lawn mower brands in the United States, by month

Month	Toro	Ryobi	Craftsman	Honda Power Equipment	Husqvarna	John Deere	Greenworks	Troy-Bilt	DeWalt	Snapper	Cub Cadet	Kobalt	WORX
Oct 2025	19.8%	10.9%	10.9%	13.3%	10.9%	8.9%	7.3%	4.9%	4%	4%	2.6%	1.8%	0.93%
Nov 2025	18.6%	12.4%	10.2%	15.3%	8.3%	10.2%	6.8%	4.5%	4.5%	3.7%	2.5%	1.6%	1.3%
Dec 2025	19%	10.4%	8.5%	12.7%	8.5%	15.5%	5.7%	5.7%	4.6%	3.8%	3%	1.7%	1%
Jan 2026	20.2%	11%	9%	13.4%	9%	13.4%	4.9%	6%	4%	3.3%	3.3%	1.7%	0.8%
Feb 2026	19.5%	8.7%	7.1%	19.5%	8.7%	8.7%	7.1%	8.7%	3.2%	3.9%	2.6%	1.7%	0.72%
Mar 2026	22.7%	10.2%	8.3%	15.2%	12.4%	8.3%	5.6%	4.5%	3.7%	3.7%	2.5%	1.7%	1.1%
Apr 2026	22.3%	12.2%	10%	12.2%	12.2%	6.7%	5.5%	4.5%	4.5%	3.7%	2.4%	2%	1.6%
May 2026	23.4%	12.8%	10.5%	10.5%	10.5%	7%	5.7%	4.7%	4.7%	3.8%	2.6%	2.1%	1.7%
Jun 2026	22.6%	12.4%	10.2%	10.2%	10.2%	6.8%	6.8%	5.6%	4.6%	4.6%	2.5%	2%	1.7%
Jul 2026	22.2%	12.1%	12.1%	12.1%	9.9%	6.6%	5.4%	5.4%	4.4%	3.6%	2.4%	2%	1.6%
Aug 2026	21.9%	12%	12%	12%	9.8%	6.6%	6.6%	5.4%	4.4%	3.6%	2.4%	2%	1.6%
Sep 2026	20%	13.4%	10.9%	10.9%	10.9%	7.3%	6%	6%	4.9%	4%	2.2%	2.2%	1.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Toro	20%	60.5K	-33.1%	-1.9 points
2, moved from 4th to 2nd	Ryobi	13.4%	40.5K	-18.2%	+1.4 pointsmoved from 4th to 2nd
3, moved from 2nd to 3rd	Craftsman	10.9%	33.1K	-33.1%	-1.1 pointsmoved from 2nd to 3rd
4, moved from 3rd to 4th	Honda Power Equipment Honda	10.9%	33.1K	-33.1%	-1.1 pointsmoved from 3rd to 4th
5, held 5th	Husqvarna	10.9%	33.1K	-18.3%	+1.1 points
6, moved from 7th to 6th	John Deere	7.3%	22.2K	-18.1%	+0.8 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Greenworks	6%	18.1K	-33.2%	-0.6 pointsmoved from 6th to 7th
8, held 8th	Troy-Bilt	6%	18.1K	-18.5%	+0.6 points
9, held 9th	DeWalt	4.9%	14.8K	-18.2%	+0.5 points
10, held 10th	Snapper	4%	12.1K	-18.2%	+0.4 points
11, held 11th	Cub Cadet	2.2%	6.6K	-33.3%	-0.2 points
12, held 12th	Kobalt	2.2%	6.6K	-18.5%	+0.2 points
13, held 13th	WORX	1.5%	4.4K	-33.3%	-0.1 points

1.Toro
20%
Held 1st. 60.5K estimated branded searches, -33.1% vs prior month. Share -1.9 points.
2.Ryobi
13.4%
Moved from 4th to 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.4 points.
3.Craftsman
10.9%
Moved from 2nd to 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
4.Honda Power Equipment
10.9%
Moved from 3rd to 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
5.Husqvarna
10.9%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +1.1 points.
6.John Deere
7.3%
Moved from 7th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.8 points.
7.Greenworks
6%
Moved from 6th to 7th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.6 points.
8.Troy-Bilt
6%
Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.6 points.
9.DeWalt
4.9%
Held 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.5 points.
10.Snapper
4%
Held 10th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
11.Cub Cadet
2.2%
Held 11th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
12.Kobalt
2.2%
Held 12th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
13.WORX
1.5%
Held 13th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Ryobi and DeWalt sell other things too, so only their searches that name this product count here, like “ryobi lawn mower”.

Which brand is most popular in search among lawn mower brands in the United States?

13 brands

In September 2026, Toro was the most searched among lawn mower brands in the United States, with an estimated 60.5K branded searches, 20% of all searches for the 13 we track. Ryobi is in 2nd place, 6.6 percentage points behind at 13.4%.

United States lawn mower brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Toro	19.8% → 20%	23.4%May 2026	18.6%Nov 2025	1st
Ryobi	10.9% → 13.4%	13.4%Sep 2026	8.7%Feb 2026	5th → 2nd
Craftsman	10.9%	12.1%Jul 2026	7.1%Feb 2026	3rd
Honda Power Equipment	13.3% → 10.9%	19.5%Feb 2026	10.2%Jun 2026	2nd → 4th
Husqvarna	10.9%	12.4%Mar 2026	8.3%Nov 2025	4th → 5th
John Deere	8.9% → 7.3%	15.5%Dec 2025	6.6%Aug 2026	6th
Greenworks	7.3% → 6%	7.3%Oct 2025	4.9%Jan 2026	7th
Troy-Bilt	4.9% → 6%	8.7%Feb 2026	4.5%Apr 2026	8th
DeWalt	4% → 4.9%	4.9%Sep 2026	3.2%Feb 2026	9th
Snapper	4%	4.6%Jun 2026	3.3%Jan 2026	10th
Cub Cadet	2.6% → 2.2%	3.3%Jan 2026	2.2%Sep 2026	11th
Kobalt	1.8% → 2.2%	2.2%Sep 2026	1.6%Nov 2025	12th
WORX	0.93% → 1.5%	1.7%May 2026	0.72%Feb 2026	13th

Each finding as a sentence

Across the 12 months ending September 2026, Ryobi’s share of searches among lawn mower brands in the United States increased from 10.9% to 13.4%.
Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among lawn mower brands in the United States decreased from 13.3% to 10.9%.
Across the 12 months ending September 2026, John Deere’s share of searches among lawn mower brands in the United States decreased from 8.9% to 7.3%.
Across the 12 months ending September 2026, Greenworks’ share of searches among lawn mower brands in the United States decreased from 7.3% to 6%.
Across the 12 months ending September 2026, Troy-Bilt’s share of searches among lawn mower brands in the United States increased from 4.9% to 6%.
Across the 12 months ending September 2026, DeWalt’s share of searches among lawn mower brands in the United States increased from 4% to 4.9%.
Across the 12 months ending September 2026, WORX’s share of searches among lawn mower brands in the United States increased from 0.93% to 1.5%.
Across the 12 months ending September 2026, Toro’s share of searches among lawn mower brands in the United States peaked at 23.4% in May 2026 and was lowest at 18.6% in November 2025.
Across the 12 months ending September 2026, Ryobi’s share of searches among lawn mower brands in the United States peaked at 13.4% in September 2026 and was lowest at 8.7% in February 2026.
Across the 12 months ending September 2026, Craftsman’s share of searches among lawn mower brands in the United States peaked at 12.1% in July 2026 and was lowest at 7.1% in February 2026.
Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among lawn mower brands in the United States peaked at 19.5% in February 2026 and was lowest at 10.2% in June 2026.
Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn mower brands in the United States peaked at 12.4% in March 2026 and was lowest at 8.3% in November 2025.
Across the 12 months ending September 2026, John Deere’s share of searches among lawn mower brands in the United States peaked at 15.5% in December 2025 and was lowest at 6.6% in August 2026.
Across the 12 months ending September 2026, Greenworks’ share of searches among lawn mower brands in the United States peaked at 7.3% in October 2025 and was lowest at 4.9% in January 2026.
Across the 12 months ending September 2026, Troy-Bilt’s share of searches among lawn mower brands in the United States peaked at 8.7% in February 2026 and was lowest at 4.5% in April 2026.
Across the 12 months ending September 2026, DeWalt’s share of searches among lawn mower brands in the United States peaked at 4.9% in September 2026 and was lowest at 3.2% in February 2026.
Across the 12 months ending September 2026, Snapper’s share of searches among lawn mower brands in the United States peaked at 4.6% in June 2026 and was lowest at 3.3% in January 2026.
Across the 12 months ending September 2026, Cub Cadet’s share of searches among lawn mower brands in the United States peaked at 3.3% in January 2026 and was lowest at 2.2% in September 2026.
Across the 12 months ending September 2026, Ryobi rose from 5th to 2nd among lawn mower brands in the United States.
Across the 12 months ending September 2026, Honda Power Equipment fell from 2nd to 4th among lawn mower brands in the United States.
Across the 12 months ending September 2026, Husqvarna fell from 4th to 5th among lawn mower brands in the United States.
Across the 12 months ending September 2026, Toro, Craftsman, Snapper, Cub Cadet and Kobalt held steady: their share of searches among lawn mower brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States lawn mower brands in September 2026?

8 changes

In September 2026, Ryobi overtook Craftsman and Honda Power Equipment to rank 2nd among lawn mower brands in the United States, with 13.4% of the searches.
In September 2026, John Deere overtook Greenworks to rank 6th among lawn mower brands in the United States, with 7.3% of the searches.
In September 2026, Husqvarna gained share of searches among lawn mower brands in the United States, from 9.8% to 10.9%.
In September 2026, Troy-Bilt gained share of searches among lawn mower brands in the United States, from 5.4% to 6%.
In September 2026, DeWalt gained share of searches among lawn mower brands in the United States, from 4.4% to 4.9%.
In September 2026, Toro lost share of searches among lawn mower brands in the United States, from 21.9% to 20%.
In September 2026, Craftsman lost share of searches among lawn mower brands in the United States, from 12% to 10.9%.
In September 2026, Honda Power Equipment lost share of searches among lawn mower brands in the United States, from 12% to 10.9%.

How are branded searches counted for lawn mower brands?

13 search terms

Each brand's share of searches among lawn mower brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.