Brandwave

Craftsman vs Honda Power Equipment:Which is more popular?

In September 2026, Craftsman and Honda Power Equipment were level in searches among lawn mower brands in the United States, with an estimated 33.1K branded searches each, at 10.9% of the total each. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Craftsman and Honda Power Equipment each appeared in one of the five answers. Craftsman and Honda Power Equipment were each mentioned first in one of the two answers that named either.

Among lawn mower brands in the United States in September 2026

Who do people search for more?

Craftsman and Honda Power Equipment are searched for about as often as each other.

Craftsman 33.1K searchesHonda Power Equipment 33.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Craftsman in 1 of 5Honda Power Equipment in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Craftsman first in 1Honda Power Equipment first in 1

Follow Craftsman vs Honda Power Equipment and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Honda Power Equipment was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman and Honda Power Equipment were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Greenworks2nd
  3. Honda Power Equipment3rd
  4. Ryobi4th
  5. John Deere5th
  6. Kobalt6th
  7. Husqvarna7th
  8. Craftsman8th
  9. Snapper9th
  10. Troy-Bilt–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Craftsman or Honda Power Equipment more popular in search?

This chart shows how often people search Google for Craftsman and Honda Power Equipment by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.

Craftsman and Honda Power Equipment among lawn mower brands in the United States, by month

Share of searches by month for Craftsman, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthToroRyobiCraftsmanHonda Power EquipmentHusqvarnaJohn DeereGreenworksTroy-BiltDeWaltSnapperCub CadetKobaltWORX
Oct 202519.8%10.9%10.9%13.3%10.9%8.9%7.3%4.9%4%4%2.6%1.8%0.93%
Nov 202518.6%12.4%10.2%15.3%8.3%10.2%6.8%4.5%4.5%3.7%2.5%1.6%1.3%
Dec 202519%10.4%8.5%12.7%8.5%15.5%5.7%5.7%4.6%3.8%3%1.7%1%
Jan 202620.2%11%9%13.4%9%13.4%4.9%6%4%3.3%3.3%1.7%0.8%
Feb 202619.5%8.7%7.1%19.5%8.7%8.7%7.1%8.7%3.2%3.9%2.6%1.7%0.72%
Mar 202622.7%10.2%8.3%15.2%12.4%8.3%5.6%4.5%3.7%3.7%2.5%1.7%1.1%
Apr 202622.3%12.2%10%12.2%12.2%6.7%5.5%4.5%4.5%3.7%2.4%2%1.6%
May 202623.4%12.8%10.5%10.5%10.5%7%5.7%4.7%4.7%3.8%2.6%2.1%1.7%
Jun 202622.6%12.4%10.2%10.2%10.2%6.8%6.8%5.6%4.6%4.6%2.5%2%1.7%
Jul 202622.2%12.1%12.1%12.1%9.9%6.6%5.4%5.4%4.4%3.6%2.4%2%1.6%
Aug 202621.9%12%12%12%9.8%6.6%6.6%5.4%4.4%3.6%2.4%2%1.6%
Sep 202620%13.4%10.9%10.9%10.9%7.3%6%6%4.9%4%2.2%2.2%1.5%

How has the Craftsman and Honda Power Equipment comparison changed over the last 12 months?

3 findings

How did search popularity change for United States lawn mower brands in September 2026?

3 changes
  1. In September 2026, Ryobi overtook Craftsman and Honda Power Equipment to rank 2nd among lawn mower brands in the United States, with 13.4% of the searches.

  2. In September 2026, Craftsman lost share of searches among lawn mower brands in the United States, from 12% to 10.9%.

  3. In September 2026, Honda Power Equipment lost share of searches among lawn mower brands in the United States, from 12% to 10.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Craftsman’s and Honda Power Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman lawn mower

Honda Power Equipment

1 branded search term

  • honda lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.