Brandwave

Craftsman vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Craftsman among lawn mower brands in the United States. Ryobi had about 40,500 branded searches, while Craftsman had 33,100. Ryobi made up 13.4% of all lawn mower brand searches we track, and Craftsman accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Ryobi appeared in two of the five answers and Craftsman in one.

Among lawn mower brands in the United States in September 2026

Who do people search for more?

Ryobi, about 22% more searches than Craftsman

Ryobi 40.5K searchesCraftsman 33.1K searches

Who does AI mention more?

Ryobi, mentioned in 2 of 5 answers, Craftsman in 1

Ryobi in 2 of 5Craftsman in 1 of 5

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Craftsman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Greenworks2nd
  3. Honda Power Equipment3rd
  4. Ryobi4th
  5. John Deere5th
  6. Kobalt6th
  7. Husqvarna7th
  8. Craftsman8th
  9. Snapper9th
  10. Troy-Bilt–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Craftsman or Ryobi more popular in search?

This chart shows how often people search Google for Craftsman and Ryobi by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.

Craftsman and Ryobi among lawn mower brands in the United States, by month

Share of searches by month for Ryobi, Craftsman. The figures are in the table below the chart.

View monthly share of searches table
MonthToroRyobiCraftsmanHonda Power EquipmentHusqvarnaJohn DeereGreenworksTroy-BiltDeWaltSnapperCub CadetKobaltWORX
Oct 202519.8%10.9%10.9%13.3%10.9%8.9%7.3%4.9%4%4%2.6%1.8%0.93%
Nov 202518.6%12.4%10.2%15.3%8.3%10.2%6.8%4.5%4.5%3.7%2.5%1.6%1.3%
Dec 202519%10.4%8.5%12.7%8.5%15.5%5.7%5.7%4.6%3.8%3%1.7%1%
Jan 202620.2%11%9%13.4%9%13.4%4.9%6%4%3.3%3.3%1.7%0.8%
Feb 202619.5%8.7%7.1%19.5%8.7%8.7%7.1%8.7%3.2%3.9%2.6%1.7%0.72%
Mar 202622.7%10.2%8.3%15.2%12.4%8.3%5.6%4.5%3.7%3.7%2.5%1.7%1.1%
Apr 202622.3%12.2%10%12.2%12.2%6.7%5.5%4.5%4.5%3.7%2.4%2%1.6%
May 202623.4%12.8%10.5%10.5%10.5%7%5.7%4.7%4.7%3.8%2.6%2.1%1.7%
Jun 202622.6%12.4%10.2%10.2%10.2%6.8%6.8%5.6%4.6%4.6%2.5%2%1.7%
Jul 202622.2%12.1%12.1%12.1%9.9%6.6%5.4%5.4%4.4%3.6%2.4%2%1.6%
Aug 202621.9%12%12%12%9.8%6.6%6.6%5.4%4.4%3.6%2.4%2%1.6%
Sep 202620%13.4%10.9%10.9%10.9%7.3%6%6%4.9%4%2.2%2.2%1.5%

Ryobi sells other things too, so only its searches that name this product count here, like “ryobi lawn mower”.

How has the Craftsman and Ryobi comparison changed over the last 12 months?

3 findings

How did search popularity change for United States lawn mower brands in September 2026?

2 changes
  1. In September 2026, Ryobi overtook Craftsman and Honda Power Equipment to rank 2nd among lawn mower brands in the United States, with 13.4% of the searches.

  2. In September 2026, Craftsman lost share of searches among lawn mower brands in the United States, from 12% to 10.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Craftsman’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman lawn mower

Ryobi

1 branded search term

  • ryobi lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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