How popular isKobalt?
In September 2026, people searched for Kobalt by name about 80,600 times in the United States, a 14.3% decrease from the previous year. These searches made up 2.2% of all United States lawn mower brand searches, placing Kobalt 12th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about lawn mower brands, Kobalt appeared in one of the five answers and was the sixth most recommended of the 13.
Kobalt is the 12th most searched of 13 competitors and the sixth most recommended in AI answers.
ToroShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
CraftsmanShare of searches 10.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
Honda Power EquipmentShare of searches 10.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd- KobaltShare of searches 2.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kobalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kobalt is the sixth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Toro1st
Greenworks2nd- Honda Power Equipment3rd
- Ryobi4th
John Deere5th- Kobalt6th
Husqvarna7th- Craftsman8th
Snapper9th
Troy-Bilt–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn mower brands
5 answers
Asked ChatGPT
“Which lawn mower should I buy?”
Asked ChatGPT
“What are the most reliable lawn mower brands?”
Asked ChatGPT
“What is the best self propelled lawn mower?”
Searched Google, AI Overview
“lawn mower”
Searched Google, AI Overview
“self propelled lawn mower”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which lawn mower brands compete with Kobalt?
Share of searches by month for Toro, Ryobi, Craftsman, Honda Power Equipment, Husqvarna, John Deere, Greenworks, Troy-Bilt, DeWalt, Snapper, Cub Cadet, Kobalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toro | Ryobi | Craftsman | Honda Power Equipment | Husqvarna | John Deere | Greenworks | Troy-Bilt | DeWalt | Snapper | Cub Cadet | Kobalt | WORX |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 10.9% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% | 4.9% | 4% | 4% | 2.6% | 1.8% | 0.93% |
| Nov 2025 | 18.6% | 12.4% | 10.2% | 15.3% | 8.3% | 10.2% | 6.8% | 4.5% | 4.5% | 3.7% | 2.5% | 1.6% | 1.3% |
| Dec 2025 | 19% | 10.4% | 8.5% | 12.7% | 8.5% | 15.5% | 5.7% | 5.7% | 4.6% | 3.8% | 3% | 1.7% | 1% |
| Jan 2026 | 20.2% | 11% | 9% | 13.4% | 9% | 13.4% | 4.9% | 6% | 4% | 3.3% | 3.3% | 1.7% | 0.8% |
| Feb 2026 | 19.5% | 8.7% | 7.1% | 19.5% | 8.7% | 8.7% | 7.1% | 8.7% | 3.2% | 3.9% | 2.6% | 1.7% | 0.72% |
| Mar 2026 | 22.7% | 10.2% | 8.3% | 15.2% | 12.4% | 8.3% | 5.6% | 4.5% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Apr 2026 | 22.3% | 12.2% | 10% | 12.2% | 12.2% | 6.7% | 5.5% | 4.5% | 4.5% | 3.7% | 2.4% | 2% | 1.6% |
| May 2026 | 23.4% | 12.8% | 10.5% | 10.5% | 10.5% | 7% | 5.7% | 4.7% | 4.7% | 3.8% | 2.6% | 2.1% | 1.7% |
| Jun 2026 | 22.6% | 12.4% | 10.2% | 10.2% | 10.2% | 6.8% | 6.8% | 5.6% | 4.6% | 4.6% | 2.5% | 2% | 1.7% |
| Jul 2026 | 22.2% | 12.1% | 12.1% | 12.1% | 9.9% | 6.6% | 5.4% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 1.6% |
| Aug 2026 | 21.9% | 12% | 12% | 12% | 9.8% | 6.6% | 6.6% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 1.6% |
| Sep 2026 | 20% | 13.4% | 10.9% | 10.9% | 10.9% | 7.3% | 6% | 6% | 4.9% | 4% | 2.2% | 2.2% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 20% | 60.5K | -33.1% | -1.9 points | |
| 2, moved from 4th to 2nd | 13.4% | 40.5K | -18.2% | +1.4 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 10.9% | 33.1K | -33.1% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 10.9% | 33.1K | -33.1% | -1.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.9% | 33.1K | -18.3% | +1.1 points | |
| 6, moved from 7th to 6th | 7.3% | 22.2K | -18.1% | +0.8 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 6% | 18.1K | -33.2% | -0.6 pointsmoved from 6th to 7th | |
| 8, held 8th | 6% | 18.1K | -18.5% | +0.6 points | |
| 9, held 9th | 4.9% | 14.8K | -18.2% | +0.5 points | |
| 10, held 10th | 4% | 12.1K | -18.2% | +0.4 points | |
| 11, held 11th | 2.2% | 6.6K | -33.3% | -0.2 points | |
| 12, held 12th | 2.2% | 6.6K | -18.5% | +0.2 points | |
| 13, held 13th | 1.5% | 4.4K | -33.3% | -0.1 points |
1.
Toro20%
Held 1st. 60.5K estimated branded searches, -33.1% vs prior month. Share -1.9 points.
2.
Ryobi13.4%
Moved from 4th to 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.4 points.
10.9%
Moved from 2nd to 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
10.9%
Moved from 3rd to 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.
10.9%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +1.1 points.
7.3%
Moved from 7th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.8 points.
6%
Moved from 6th to 7th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.6 points.
6%
Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.6 points.
9.
DeWalt4.9%
Held 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.5 points.
10.
Snapper4%
Held 10th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
11.
Cub Cadet2.2%
Held 11th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
12.Kobalt
2.2%
Held 12th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
13.
WORX1.5%
Held 13th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Ryobi and DeWalt sell other things too, so only their searches that name this product count here, like “ryobi lawn mower”.
Compare popularity between Kobalt and its closest rivals
Every comparison with Kobalt
23 comparisons
- DeWalt vs Kobalt
- Kobalt vs Milwaukee
- Kobalt vs Ryobi
- Hilti vs Kobalt
- Kobalt vs Makita
- Black+Decker vs Kobalt
- Festool vs Kobalt
- Kobalt vs RIDGID
- Craftsman vs Kobalt
- Hart vs Kobalt
- Kobalt vs Metabo HPT
- FLEX vs Kobalt
- Kobalt vs Porter-Cable
- Cub Cadet vs Kobalt
- Greenworks vs Kobalt
- Honda Power Equipment vs Kobalt
- Husqvarna vs Kobalt
- John Deere vs Kobalt
- Kobalt vs Snapper
- Kobalt vs Toro
- Kobalt vs Troy-Bilt
- Kobalt vs WORX
- Bosch vs Kobalt
How has branded search demand for Kobalt changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kobalt in the United States fell from 94.1K to 80.6K.
- Across the 12 months ending September 2026, Kobalt’s share of searches among lawn mower brands in the United States held steady, from 1.8% to 2.2%.
How did search popularity change for United States lawn mower brands in September 2026?
6 changes
In September 2026, Ryobi overtook Craftsman and Honda Power Equipment to rank 2nd among lawn mower brands in the United States, with 13.4% of the searches.
In September 2026, John Deere overtook Greenworks to rank 6th among lawn mower brands in the United States, with 7.3% of the searches.
In September 2026, Husqvarna gained share of searches among lawn mower brands in the United States, from 9.8% to 10.9%.
In September 2026, Troy-Bilt gained share of searches among lawn mower brands in the United States, from 5.4% to 6%.
In September 2026, DeWalt gained share of searches among lawn mower brands in the United States, from 4.4% to 4.9%.
In September 2026, Toro lost share of searches among lawn mower brands in the United States, from 21.9% to 20%.
How are Kobalt’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kobalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kobalt lawn mower
- kobalt tools
Do you work for Kobalt? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kobalt compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Power tool brands | 4th of 15 | 8.2% | Show ranking |
| Lawn mower brands | 12th of 13 | 2.2% | Shown above |
Is Kobalt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.