Honda Power Equipment vs Kobalt:Which is more popular?
In September 2026, Honda Power Equipment had more branded searches than Kobalt among lawn mower brands in the United States. Honda Power Equipment had about 33,100 branded searches, while Kobalt had 6,600. Honda Power Equipment made up 10.9% of all lawn mower brand searches we track, and Kobalt accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Honda Power Equipment and Kobalt each appeared in one of the five answers. Honda Power Equipment and Kobalt were each mentioned first in one of the two answers that named either.
Who do people search for more?
Honda Power Equipment, about 5 searches for every 1 for Kobalt
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honda Power Equipment was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kobalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Honda Power Equipment and Kobalt were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toro1st
Greenworks2nd- Honda Power Equipment3rd
Ryobi4th
John Deere5th- Kobalt6th
Husqvarna7th
Craftsman8th
Snapper9th
Troy-Bilt–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn mower brands
5 answers
Asked ChatGPT
“Which lawn mower should I buy?”
Asked ChatGPT
“What are the most reliable lawn mower brands?”
Asked ChatGPT
“What is the best self propelled lawn mower?”
Searched Google, AI Overview
“lawn mower”
Searched Google, AI Overview
“self propelled lawn mower”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Honda Power Equipment or Kobalt more popular in search?
This chart shows how often people search Google for Honda Power Equipment and Kobalt by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.
Share of searches by month for Honda Power Equipment, Kobalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toro | Ryobi | Craftsman | Honda Power Equipment | Husqvarna | John Deere | Greenworks | Troy-Bilt | DeWalt | Snapper | Cub Cadet | Kobalt | WORX |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 10.9% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% | 4.9% | 4% | 4% | 2.6% | 1.8% | 0.93% |
| Nov 2025 | 18.6% | 12.4% | 10.2% | 15.3% | 8.3% | 10.2% | 6.8% | 4.5% | 4.5% | 3.7% | 2.5% | 1.6% | 1.3% |
| Dec 2025 | 19% | 10.4% | 8.5% | 12.7% | 8.5% | 15.5% | 5.7% | 5.7% | 4.6% | 3.8% | 3% | 1.7% | 1% |
| Jan 2026 | 20.2% | 11% | 9% | 13.4% | 9% | 13.4% | 4.9% | 6% | 4% | 3.3% | 3.3% | 1.7% | 0.8% |
| Feb 2026 | 19.5% | 8.7% | 7.1% | 19.5% | 8.7% | 8.7% | 7.1% | 8.7% | 3.2% | 3.9% | 2.6% | 1.7% | 0.72% |
| Mar 2026 | 22.7% | 10.2% | 8.3% | 15.2% | 12.4% | 8.3% | 5.6% | 4.5% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Apr 2026 | 22.3% | 12.2% | 10% | 12.2% | 12.2% | 6.7% | 5.5% | 4.5% | 4.5% | 3.7% | 2.4% | 2% | 1.6% |
| May 2026 | 23.4% | 12.8% | 10.5% | 10.5% | 10.5% | 7% | 5.7% | 4.7% | 4.7% | 3.8% | 2.6% | 2.1% | 1.7% |
| Jun 2026 | 22.6% | 12.4% | 10.2% | 10.2% | 10.2% | 6.8% | 6.8% | 5.6% | 4.6% | 4.6% | 2.5% | 2% | 1.7% |
| Jul 2026 | 22.2% | 12.1% | 12.1% | 12.1% | 9.9% | 6.6% | 5.4% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 1.6% |
| Aug 2026 | 21.9% | 12% | 12% | 12% | 9.8% | 6.6% | 6.6% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 1.6% |
| Sep 2026 | 20% | 13.4% | 10.9% | 10.9% | 10.9% | 7.3% | 6% | 6% | 4.9% | 4% | 2.2% | 2.2% | 1.5% |
How has the Honda Power Equipment and Kobalt comparison changed over the last 12 months?
3 findings
- Honda Power Equipment was ahead of Kobalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among lawn mower brands in the United States moved from 13.3% to 10.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Kobalt’s share of searches among lawn mower brands in the United States moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
How did search popularity change for United States lawn mower brands in September 2026?
3 changes
In September 2026, Ryobi overtook Craftsman and Honda Power Equipment to rank 2nd among lawn mower brands in the United States, with 13.4% of the searches.
In September 2026, Honda Power Equipment lost share of searches among lawn mower brands in the United States, from 12% to 10.9%.
Estimated monthly branded searches for Kobalt in the United States rose 83.3% over 12 measured months, from 3.6K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Honda Power Equipment’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Power Equipment
1 branded search term
- honda lawn mower
Kobalt
1 branded search term
- kobalt lawn mower
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