John Deere vs Kobalt:Which is more popular?
In September 2026, John Deere had more branded searches than Kobalt among lawn mower brands in the United States. John Deere had about 22,200 branded searches, while Kobalt had 6,600. John Deere made up 7.3% of all lawn mower brand searches we track, and Kobalt accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, John Deere appeared in two of the five answers and Kobalt in one. John Deere and Kobalt were each mentioned first in one of the two answers that named either.
Who do people search for more?
John Deere, about 3 searches for every 1 for Kobalt
Who does AI mention more?
John Deere, mentioned in 2 of 5 answers, Kobalt in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Deere was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kobalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. John Deere and Kobalt were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Toro1st
Greenworks2nd
Honda Power Equipment3rd
Ryobi4th- John Deere5th
- Kobalt6th
Husqvarna7th
Craftsman8th
Snapper9th
Troy-Bilt–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn mower brands
5 answers
Asked ChatGPT
“Which lawn mower should I buy?”
Asked ChatGPT
“What are the most reliable lawn mower brands?”
Asked ChatGPT
“What is the best self propelled lawn mower?”
Searched Google, AI Overview
“lawn mower”
Searched Google, AI Overview
“self propelled lawn mower”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is John Deere or Kobalt more popular in search?
This chart shows how often people search Google for John Deere and Kobalt by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.
Share of searches by month for John Deere, Kobalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toro | Ryobi | Craftsman | Honda Power Equipment | Husqvarna | John Deere | Greenworks | Troy-Bilt | DeWalt | Snapper | Cub Cadet | Kobalt | WORX |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 10.9% | 10.9% | 13.3% | 10.9% | 8.9% | 7.3% | 4.9% | 4% | 4% | 2.6% | 1.8% | 0.93% |
| Nov 2025 | 18.6% | 12.4% | 10.2% | 15.3% | 8.3% | 10.2% | 6.8% | 4.5% | 4.5% | 3.7% | 2.5% | 1.6% | 1.3% |
| Dec 2025 | 19% | 10.4% | 8.5% | 12.7% | 8.5% | 15.5% | 5.7% | 5.7% | 4.6% | 3.8% | 3% | 1.7% | 1% |
| Jan 2026 | 20.2% | 11% | 9% | 13.4% | 9% | 13.4% | 4.9% | 6% | 4% | 3.3% | 3.3% | 1.7% | 0.8% |
| Feb 2026 | 19.5% | 8.7% | 7.1% | 19.5% | 8.7% | 8.7% | 7.1% | 8.7% | 3.2% | 3.9% | 2.6% | 1.7% | 0.72% |
| Mar 2026 | 22.7% | 10.2% | 8.3% | 15.2% | 12.4% | 8.3% | 5.6% | 4.5% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Apr 2026 | 22.3% | 12.2% | 10% | 12.2% | 12.2% | 6.7% | 5.5% | 4.5% | 4.5% | 3.7% | 2.4% | 2% | 1.6% |
| May 2026 | 23.4% | 12.8% | 10.5% | 10.5% | 10.5% | 7% | 5.7% | 4.7% | 4.7% | 3.8% | 2.6% | 2.1% | 1.7% |
| Jun 2026 | 22.6% | 12.4% | 10.2% | 10.2% | 10.2% | 6.8% | 6.8% | 5.6% | 4.6% | 4.6% | 2.5% | 2% | 1.7% |
| Jul 2026 | 22.2% | 12.1% | 12.1% | 12.1% | 9.9% | 6.6% | 5.4% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 1.6% |
| Aug 2026 | 21.9% | 12% | 12% | 12% | 9.8% | 6.6% | 6.6% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 1.6% |
| Sep 2026 | 20% | 13.4% | 10.9% | 10.9% | 10.9% | 7.3% | 6% | 6% | 4.9% | 4% | 2.2% | 2.2% | 1.5% |
How has the John Deere and Kobalt comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Kobalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among lawn mower brands in the United States moved from 8.9% to 7.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Kobalt’s share of searches among lawn mower brands in the United States moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 6.6K.
How did search popularity change for United States lawn mower brands in September 2026?
2 changes
In September 2026, John Deere overtook Greenworks to rank 6th among lawn mower brands in the United States, with 7.3% of the searches.
Estimated monthly branded searches for Kobalt in the United States rose 83.3% over 12 measured months, from 3.6K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using John Deere’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
1 branded search term
- john deere lawn mower
Kobalt
1 branded search term
- kobalt lawn mower
Other head-to-heads among lawn mower brands
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