Brandwave

DeWalt vs WORX:Which is more popular?

In September 2026, DeWalt had more branded searches than WORX among lawn mower brands in the United States. DeWalt had about 14,800 branded searches, while WORX had 4,400. DeWalt made up 4.9% of all lawn mower brand searches we track, and WORX accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, neither DeWalt nor WORX appeared in any of the five answers.

Among lawn mower brands in the United States in September 2026

Who do people search for more?

DeWalt, about 3 searches for every 1 for WORX

DeWalt 14.8K searchesWORX 4.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

DeWalt in 0 of 5WORX in 0 of 5

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither DeWalt nor WORX showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Greenworks2nd
  3. Honda Power Equipment3rd
  4. Ryobi4th
  5. John Deere5th
  6. Kobalt6th
  7. Husqvarna7th
  8. Craftsman8th
  9. +2 more
  10. DeWalt–
  11. +1 more
  12. WORX–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is DeWalt or WORX more popular in search?

This chart shows how often people search Google for DeWalt and WORX by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.

DeWalt and WORX among lawn mower brands in the United States, by month

Share of searches by month for DeWalt, WORX. The figures are in the table below the chart.

View monthly share of searches table
MonthToroRyobiCraftsmanHonda Power EquipmentHusqvarnaJohn DeereGreenworksTroy-BiltDeWaltSnapperCub CadetKobaltWORX
Oct 202519.8%10.9%10.9%13.3%10.9%8.9%7.3%4.9%4%4%2.6%1.8%0.93%
Nov 202518.6%12.4%10.2%15.3%8.3%10.2%6.8%4.5%4.5%3.7%2.5%1.6%1.3%
Dec 202519%10.4%8.5%12.7%8.5%15.5%5.7%5.7%4.6%3.8%3%1.7%1%
Jan 202620.2%11%9%13.4%9%13.4%4.9%6%4%3.3%3.3%1.7%0.8%
Feb 202619.5%8.7%7.1%19.5%8.7%8.7%7.1%8.7%3.2%3.9%2.6%1.7%0.72%
Mar 202622.7%10.2%8.3%15.2%12.4%8.3%5.6%4.5%3.7%3.7%2.5%1.7%1.1%
Apr 202622.3%12.2%10%12.2%12.2%6.7%5.5%4.5%4.5%3.7%2.4%2%1.6%
May 202623.4%12.8%10.5%10.5%10.5%7%5.7%4.7%4.7%3.8%2.6%2.1%1.7%
Jun 202622.6%12.4%10.2%10.2%10.2%6.8%6.8%5.6%4.6%4.6%2.5%2%1.7%
Jul 202622.2%12.1%12.1%12.1%9.9%6.6%5.4%5.4%4.4%3.6%2.4%2%1.6%
Aug 202621.9%12%12%12%9.8%6.6%6.6%5.4%4.4%3.6%2.4%2%1.6%
Sep 202620%13.4%10.9%10.9%10.9%7.3%6%6%4.9%4%2.2%2.2%1.5%

DeWalt sells other things too, so only its searches that name this product count here, like “dewalt lawn mower”.

How has the DeWalt and WORX comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of WORX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among lawn mower brands in the United States moved from 4% to 4.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
  • Across the 12 months ending September 2026, WORX’s share of searches among lawn mower brands in the United States moved from 0.93% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 4.4K.

How did search popularity change for United States lawn mower brands in September 2026?

2 changes
  1. In September 2026, DeWalt gained share of searches among lawn mower brands in the United States, from 4.4% to 4.9%.

  2. Estimated monthly branded searches for WORX in the United States rose 131.6% over 12 measured months, from 1.9K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt lawn mower

WORX

1 branded search term

  • worx lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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