Brandwave

DeWalt vs Porter-Cable:Which is more popular?

In September 2026, DeWalt had more branded searches than Porter-Cable among power tool brands in the United States. DeWalt had about 165,000 branded searches, while Porter-Cable had 12,100. DeWalt made up 18.4% of all power tool brand searches we track, and Porter-Cable accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about power tool brands, DeWalt appeared in all five answers and Porter-Cable in none.

Among power tool brands in the United States in September 2026

Who do people search for more?

DeWalt, about 14 searches for every 1 for Porter-Cable

DeWalt 165K searchesPorter-Cable 12.1K searches

Who does AI mention more?

DeWalt, mentioned in every answer we collected

DeWalt in 5 of 5Porter-Cable in 0 of 5

Who does AI recommend more?

DeWalt, the only one of the two named

DeWalt first in 5Porter-Cable never named

Follow DeWalt vs Porter-Cable and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Porter-Cable did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Ryobi2nd
  3. Milwaukee3rd
  4. Makita4th
  5. Bosch5th
  6. Festool6th
  7. Hilti7th
  8. Kobalt–
  9. Black+Decker–
  10. +5 more
  11. Porter-Cable–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Porter-Cable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is DeWalt or Porter-Cable more popular in search?

This chart shows how often people search Google for DeWalt and Porter-Cable by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.

DeWalt and Porter-Cable among power tool brands in the United States, by month

Share of searches by month for DeWalt, Porter-Cable. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltRyobiKobaltHiltiMakitaBlack+DeckerFestoolRIDGIDCraftsmanHartMetabo HPTFLEXPorter-CableBosch
Oct 202527.6%16.7%13.6%9.1%7.5%5%3.3%4.1%4.1%2.7%1%0.82%1.8%1.5%1%
Nov 202529.1%17.5%14.4%7.9%5.3%5.3%2.9%4.3%3.5%3.5%1.1%0.86%2.4%1.3%0.71%
Dec 202529%17.5%14.3%7.9%4.3%5.3%2.9%4.3%2.9%3.5%1.1%0.7%4.3%1.3%0.86%
Jan 202624.6%17.8%14.6%8%6.5%6.5%2.9%5.3%4.4%2.9%1.1%0.87%2.4%1.6%0.47%
Feb 202630.3%18.3%12.2%8.2%6.7%5.5%2.5%4.5%3.7%2.5%1.3%0.9%1.6%1.3%0.49%
Mar 202625.3%18.2%18.2%6.7%8.2%5.5%3%4.5%3%2.5%1.1%0.73%1.3%1.3%0.4%
Apr 202623.7%16.7%20.3%7.5%7.5%5%3.3%4.1%3.3%2.7%1.8%0.82%1.5%1.2%0.36%
May 202623.4%16.9%20.6%7.6%6.2%5.1%4.1%4.1%2.8%2.8%2.3%0.83%1.5%1.5%0.37%
Jun 202623.4%20.1%20.1%7.4%6%4.9%3.3%3.3%2.7%2.7%1.8%0.99%1.5%1.5%0.36%
Jul 202625.1%18.2%18.2%8.1%6.7%5.4%3.6%3.6%3%2.4%1.6%0.89%1.3%1.3%0.4%
Aug 202626.5%19.9%19.9%7.3%4.9%4.9%3.3%3.3%2.7%2.2%1.5%0.98%1.2%1.2%0.36%
Sep 202624.1%18.4%18.4%8.2%5.5%5.5%3.7%3.7%3.7%2.5%1.6%1.6%1.3%1.3%0.32%

How has the DeWalt and Porter-Cable comparison changed over the last 12 months?

3 findings

How did search popularity change for United States power tool brands in September 2026?

3 changes

  1. In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.

  2. In September 2026, DeWalt lost share of searches among power tool brands in the United States, from 19.9% to 18.4%.

  3. Estimated monthly branded searches for Porter-Cable in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Porter-Cable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Porter-Cable

1 branded search term

  • porter cable

How the Brand Demand Index is measured

Other head-to-heads among power tool brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free