Brandwave

Cub Cadet vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Cub Cadet among lawn mower brands in the United States. DeWalt had about 14,800 branded searches, while Cub Cadet had 6,600. DeWalt made up 4.9% of all lawn mower brand searches we track, and Cub Cadet accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, neither Cub Cadet nor DeWalt appeared in any of the five answers.

Among lawn mower brands in the United States in September 2026

Who do people search for more?

DeWalt, about 2 searches for every 1 for Cub Cadet

DeWalt 14.8K searchesCub Cadet 6.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Cub Cadet in 0 of 5DeWalt in 0 of 5

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Cub Cadet nor DeWalt showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Greenworks2nd
  3. Honda Power Equipment3rd
  4. Ryobi4th
  5. John Deere5th
  6. Kobalt6th
  7. Husqvarna7th
  8. Craftsman8th
  9. +2 more
  10. DeWalt–
  11. Cub Cadet–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cub Cadet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Cub Cadet or DeWalt more popular in search?

This chart shows how often people search Google for Cub Cadet and DeWalt by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.

Cub Cadet and DeWalt among lawn mower brands in the United States, by month

Share of searches by month for DeWalt, Cub Cadet. The figures are in the table below the chart.

View monthly share of searches table
MonthToroRyobiCraftsmanHonda Power EquipmentHusqvarnaJohn DeereGreenworksTroy-BiltDeWaltSnapperCub CadetKobaltWORX
Oct 202519.8%10.9%10.9%13.3%10.9%8.9%7.3%4.9%4%4%2.6%1.8%0.93%
Nov 202518.6%12.4%10.2%15.3%8.3%10.2%6.8%4.5%4.5%3.7%2.5%1.6%1.3%
Dec 202519%10.4%8.5%12.7%8.5%15.5%5.7%5.7%4.6%3.8%3%1.7%1%
Jan 202620.2%11%9%13.4%9%13.4%4.9%6%4%3.3%3.3%1.7%0.8%
Feb 202619.5%8.7%7.1%19.5%8.7%8.7%7.1%8.7%3.2%3.9%2.6%1.7%0.72%
Mar 202622.7%10.2%8.3%15.2%12.4%8.3%5.6%4.5%3.7%3.7%2.5%1.7%1.1%
Apr 202622.3%12.2%10%12.2%12.2%6.7%5.5%4.5%4.5%3.7%2.4%2%1.6%
May 202623.4%12.8%10.5%10.5%10.5%7%5.7%4.7%4.7%3.8%2.6%2.1%1.7%
Jun 202622.6%12.4%10.2%10.2%10.2%6.8%6.8%5.6%4.6%4.6%2.5%2%1.7%
Jul 202622.2%12.1%12.1%12.1%9.9%6.6%5.4%5.4%4.4%3.6%2.4%2%1.6%
Aug 202621.9%12%12%12%9.8%6.6%6.6%5.4%4.4%3.6%2.4%2%1.6%
Sep 202620%13.4%10.9%10.9%10.9%7.3%6%6%4.9%4%2.2%2.2%1.5%

DeWalt sells other things too, so only its searches that name this product count here, like “dewalt lawn mower”.

How has the Cub Cadet and DeWalt comparison changed over the last 12 months?

3 findings

How did search popularity change for United States lawn mower brands in September 2026?

2 changes
  1. In September 2026, DeWalt gained share of searches among lawn mower brands in the United States, from 4.4% to 4.9%.

  2. Estimated monthly branded searches for Cub Cadet in the United States rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cub Cadet’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cub Cadet

1 branded search term

  • cub cadet lawn mower

DeWalt

1 branded search term

  • dewalt lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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