Bosch vs Hilti:Which is more popular?
In September 2026, Hilti had more branded searches than Bosch among power tool brands in the United States. Hilti had about 49,500 branded searches, while Bosch had 2,900. Hilti made up 5.5% of all power tool brand searches we track, and Bosch accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about power tool brands, Bosch appeared in two of the five answers and Hilti in one. Bosch was mentioned before Hilti in every answer that named either.
Who do people search for more?
Hilti, about 17 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in 2 of 5 answers, Hilti in 1
Who does AI recommend more?
Bosch, named ahead of Hilti in 2 of 2 answers
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Hilti in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy?”
Asked ChatGPT
“What are the best power tool brands?”
Asked ChatGPT
“What is the best cordless drill?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Bosch or Hilti more popular in search?
This chart shows how often people search Google for Bosch and Hilti by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.
Share of searches by month for Hilti, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Ryobi | Kobalt | Hilti | Makita | Black+Decker | Festool | RIDGID | Craftsman | Hart | Metabo HPT | FLEX | Porter-Cable | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 16.7% | 13.6% | 9.1% | 7.5% | 5% | 3.3% | 4.1% | 4.1% | 2.7% | 1% | 0.82% | 1.8% | 1.5% | 1% |
| Nov 2025 | 29.1% | 17.5% | 14.4% | 7.9% | 5.3% | 5.3% | 2.9% | 4.3% | 3.5% | 3.5% | 1.1% | 0.86% | 2.4% | 1.3% | 0.71% |
| Dec 2025 | 29% | 17.5% | 14.3% | 7.9% | 4.3% | 5.3% | 2.9% | 4.3% | 2.9% | 3.5% | 1.1% | 0.7% | 4.3% | 1.3% | 0.86% |
| Jan 2026 | 24.6% | 17.8% | 14.6% | 8% | 6.5% | 6.5% | 2.9% | 5.3% | 4.4% | 2.9% | 1.1% | 0.87% | 2.4% | 1.6% | 0.47% |
| Feb 2026 | 30.3% | 18.3% | 12.2% | 8.2% | 6.7% | 5.5% | 2.5% | 4.5% | 3.7% | 2.5% | 1.3% | 0.9% | 1.6% | 1.3% | 0.49% |
| Mar 2026 | 25.3% | 18.2% | 18.2% | 6.7% | 8.2% | 5.5% | 3% | 4.5% | 3% | 2.5% | 1.1% | 0.73% | 1.3% | 1.3% | 0.4% |
| Apr 2026 | 23.7% | 16.7% | 20.3% | 7.5% | 7.5% | 5% | 3.3% | 4.1% | 3.3% | 2.7% | 1.8% | 0.82% | 1.5% | 1.2% | 0.36% |
| May 2026 | 23.4% | 16.9% | 20.6% | 7.6% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 2.8% | 2.3% | 0.83% | 1.5% | 1.5% | 0.37% |
| Jun 2026 | 23.4% | 20.1% | 20.1% | 7.4% | 6% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 0.99% | 1.5% | 1.5% | 0.36% |
| Jul 2026 | 25.1% | 18.2% | 18.2% | 8.1% | 6.7% | 5.4% | 3.6% | 3.6% | 3% | 2.4% | 1.6% | 0.89% | 1.3% | 1.3% | 0.4% |
| Aug 2026 | 26.5% | 19.9% | 19.9% | 7.3% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.2% | 1.5% | 0.98% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 24.1% | 18.4% | 18.4% | 8.2% | 5.5% | 5.5% | 3.7% | 3.7% | 3.7% | 2.5% | 1.6% | 1.6% | 1.3% | 1.3% | 0.32% |
How has the Bosch and Hilti comparison changed over the last 12 months?
3 findings
- Hilti was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in the United States moved from 1% to 0.32%, and its estimated monthly branded searches moved from 9.9K to 2.9K.
- Across the 12 months ending September 2026, Hilti’s share of searches among power tool brands in the United States moved from 7.5% to 5.5%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for United States power tool brands in September 2026?
2 changes
In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.
Estimated monthly branded searches for Bosch in the United States fell 70.7% over 12 measured months, from 9.9K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among power tool brands
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