Bosch vs Fisher & Paykel:Which is more popular?
In September 2026, Bosch had more branded searches than Fisher & Paykel among dishwasher brands in the United States. Bosch had about 90,500 branded searches, while Fisher & Paykel had 3,600. Bosch made up 22.7% of all dishwasher brand searches we track, and Fisher & Paykel accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, Bosch appeared in all five answers and Fisher & Paykel in none.
Who do people search for more?
Bosch, about 25 searches for every 1 for Fisher & Paykel
Who does AI mention more?
Bosch, mentioned in every answer we collected
Who does AI recommend more?
Bosch, the only one of the two named
Follow Bosch vs Fisher & Paykel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Fisher & Paykel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
Miele2nd
KitchenAid3rd
Whirlpool4th
GE Appliances5th
Samsung6th
LG7th
Midea8th
Frigidaire–- +5 more
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher should I buy?”
Asked ChatGPT
“What are the most reliable dishwasher brands?”
Asked ChatGPT
“What is the quietest dishwasher?”
Searched Google, AI Overview
“dishwasher”
Searched Google, AI Overview
“best dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Bosch or Fisher & Paykel more popular in search?
This chart shows how often people search Google for Bosch and Fisher & Paykel by name. Each line represents a brand's share of searches for all 15 dishwasher brands we track, month by month, from searches in United States.
Share of searches by month for Bosch, Fisher & Paykel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bosch | KitchenAid | Whirlpool | Frigidaire | GE Appliances | Miele | LG | Samsung | Maytag | Midea | Cove | ASKO | Café | Thermador | Fisher & Paykel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 10.3% | 12.6% | 10.3% | 8.4% | 8.4% | 5.7% | 5.7% | 3.1% | 1.1% | 1.4% | 1.4% | 1.1% | 1.4% | 0.92% |
| Nov 2025 | 30% | 11% | 11% | 9% | 7.4% | 9% | 6% | 6% | 3.3% | 1.5% | 1.5% | 1.2% | 1.2% | 1.2% | 0.8% |
| Dec 2025 | 35.3% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.8% | 3.2% | 1.4% | 1.4% | 1.2% | 0.95% | 1.2% | 0.95% |
| Jan 2026 | 35.1% | 8.7% | 10.6% | 8.7% | 7.1% | 8.7% | 5.8% | 4.7% | 3.2% | 1.7% | 1.4% | 1.2% | 1.2% | 1.2% | 0.94% |
| Feb 2026 | 30.4% | 9.1% | 11.1% | 9.1% | 7.4% | 9.1% | 6.1% | 6.1% | 3.3% | 2.2% | 1.5% | 1.2% | 1.2% | 1.2% | 0.81% |
| Mar 2026 | 33.2% | 10% | 10% | 8.1% | 8.1% | 8.1% | 5.5% | 5.5% | 3.6% | 2% | 1.3% | 1.3% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 30.5% | 9.2% | 11.2% | 9.2% | 7.5% | 9.2% | 6.1% | 5% | 3.3% | 1.8% | 1.8% | 1.5% | 1.2% | 1.2% | 1.2% |
| May 2026 | 29.8% | 10.9% | 10.9% | 8.9% | 7.3% | 8.9% | 6% | 6% | 3.3% | 1.8% | 1.5% | 1.5% | 1.2% | 1.2% | 0.97% |
| Jun 2026 | 27% | 10% | 12.2% | 10% | 8.1% | 8.1% | 6.7% | 5.5% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% | 1.3% | 1.1% |
| Jul 2026 | 26.8% | 9.9% | 12.1% | 9.9% | 8.1% | 8.1% | 6.6% | 5.4% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.3% | 1.1% |
| Aug 2026 | 25.1% | 11.3% | 11.3% | 9.2% | 7.5% | 9.2% | 6.2% | 6.2% | 3.4% | 2.3% | 3.4% | 1.5% | 1.2% | 1.2% | 1% |
| Sep 2026 | 22.7% | 12.4% | 12.4% | 10.1% | 8.3% | 8.3% | 6.8% | 5.6% | 3.7% | 2.5% | 2% | 1.7% | 1.4% | 1.4% | 0.9% |
How has the Bosch and Fisher & Paykel comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in the United States moved from 28.2% to 22.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among dishwasher brands in the United States moved from 0.92% to 0.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United States dishwasher brands in September 2026?
2 changes
In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%.
Estimated monthly branded searches for Fisher & Paykel in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch dishwasher
Fisher & Paykel
1 branded search term
- fisher and paykel dishwasher
Other head-to-heads among dishwasher brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.