Brandwave

Bosch vs RIDGID:Which is more popular?

In September 2026, RIDGID had more branded searches than Bosch among power tool brands in the United States. RIDGID had about 33,100 branded searches, while Bosch had 2,900. RIDGID made up 3.7% of all power tool brand searches we track, and Bosch accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about power tool brands, Bosch appeared in two of the five answers and RIDGID in none.

Among power tool brands in the United States in September 2026

Who do people search for more?

RIDGID, about 11 searches for every 1 for Bosch

RIDGID 33.1K searchesBosch 2.9K searches

Who does AI mention more?

Bosch, mentioned in 2 of 5 answers, RIDGID in 0

Bosch in 2 of 5RIDGID in 0 of 5

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 2RIDGID never named

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RIDGID did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Ryobi2nd
  3. Milwaukee3rd
  4. Makita4th
  5. Bosch5th
  6. Festool6th
  7. Hilti7th
  8. Kobalt–
  9. Black+Decker–
  10. RIDGID–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about power tool brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Bosch or RIDGID more popular in search?

This chart shows how often people search Google for Bosch and RIDGID by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.

Bosch and RIDGID among power tool brands in the United States, by month

Share of searches by month for RIDGID, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltRyobiKobaltHiltiMakitaBlack+DeckerFestoolRIDGIDCraftsmanHartMetabo HPTFLEXPorter-CableBosch
Oct 202527.6%16.7%13.6%9.1%7.5%5%3.3%4.1%4.1%2.7%1%0.82%1.8%1.5%1%
Nov 202529.1%17.5%14.4%7.9%5.3%5.3%2.9%4.3%3.5%3.5%1.1%0.86%2.4%1.3%0.71%
Dec 202529%17.5%14.3%7.9%4.3%5.3%2.9%4.3%2.9%3.5%1.1%0.7%4.3%1.3%0.86%
Jan 202624.6%17.8%14.6%8%6.5%6.5%2.9%5.3%4.4%2.9%1.1%0.87%2.4%1.6%0.47%
Feb 202630.3%18.3%12.2%8.2%6.7%5.5%2.5%4.5%3.7%2.5%1.3%0.9%1.6%1.3%0.49%
Mar 202625.3%18.2%18.2%6.7%8.2%5.5%3%4.5%3%2.5%1.1%0.73%1.3%1.3%0.4%
Apr 202623.7%16.7%20.3%7.5%7.5%5%3.3%4.1%3.3%2.7%1.8%0.82%1.5%1.2%0.36%
May 202623.4%16.9%20.6%7.6%6.2%5.1%4.1%4.1%2.8%2.8%2.3%0.83%1.5%1.5%0.37%
Jun 202623.4%20.1%20.1%7.4%6%4.9%3.3%3.3%2.7%2.7%1.8%0.99%1.5%1.5%0.36%
Jul 202625.1%18.2%18.2%8.1%6.7%5.4%3.6%3.6%3%2.4%1.6%0.89%1.3%1.3%0.4%
Aug 202626.5%19.9%19.9%7.3%4.9%4.9%3.3%3.3%2.7%2.2%1.5%0.98%1.2%1.2%0.36%
Sep 202624.1%18.4%18.4%8.2%5.5%5.5%3.7%3.7%3.7%2.5%1.6%1.6%1.3%1.3%0.32%

How has the Bosch and RIDGID comparison changed over the last 12 months?

3 findings
  • RIDGID was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in the United States moved from 1% to 0.32%, and its estimated monthly branded searches moved from 9.9K to 2.9K.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among power tool brands in the United States moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for United States power tool brands in September 2026?

2 changes
  1. In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%.

  2. Estimated monthly branded searches for Bosch in the United States fell 70.7% over 12 measured months, from 9.9K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch power tools

RIDGID

1 branded search term

  • ridgid

How the Brand Demand Index is measured

Other head-to-heads among power tool brands

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