Bosch vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Bosch among refrigerator brands in the United States. Samsung had about 74,000 branded searches, while Bosch had 49,500. Samsung made up 12.6% of all refrigerator brand searches we track, and Bosch accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about refrigerator brands, Bosch appeared in three of the five answers and Samsung in two. Bosch was mentioned before Samsung in three out of four answers.
Who do people search for more?
Samsung, about 49% more searches than Bosch
Who does AI mention more?
Bosch, mentioned in 3 of 5 answers, Samsung in 2
Who does AI recommend more?
Bosch, named ahead of Samsung in 3 of 4 answers
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Top refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Samsung in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GE Appliances1st- Bosch2nd
LG3rd- Samsung4th
Whirlpool5th
Café5th
Frigidaire7th
KitchenAid–
Sub-Zero–
Hisense–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refrigerator brands
5 answers
Asked ChatGPT
“Which refrigerator should I buy?”
Asked ChatGPT
“What are the most reliable refrigerator brands?”
Asked ChatGPT
“What is the best French door refrigerator?”
Searched Google, AI Overview
“refrigerator”
Searched Google, AI Overview
“french door refrigerator”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Bosch or Samsung more popular in search?
This chart shows how often people search Google for Bosch and Samsung by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.
Share of searches by month for Samsung, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whirlpool | Frigidaire | LG | Samsung | GE Appliances | Bosch | KitchenAid | Sub-Zero | Hisense | Maytag | Café | Thermador | Smeg | Viking | Miele |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 10% | 18.2% | 12.2% | 12.2% | 6.7% | 6.7% | 5.5% | 2% | 2% | 1.6% | 1.1% | 1.3% | 1.1% | 1.3% |
| Nov 2025 | 18.2% | 10% | 18.2% | 12.2% | 10% | 6.7% | 6.7% | 6.7% | 2.4% | 2.4% | 2% | 1.1% | 1.1% | 1.1% | 1.3% |
| Dec 2025 | 17.7% | 11.9% | 17.7% | 11.9% | 7.9% | 7.9% | 6.5% | 6.5% | 2.4% | 2.4% | 1.9% | 1.6% | 1.6% | 1.1% | 1.1% |
| Jan 2026 | 17.5% | 11.8% | 17.5% | 11.8% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.4% | 1.9% | 1.3% | 1.9% | 1.3% | 1.1% |
| Feb 2026 | 19.2% | 10.5% | 15.8% | 12.9% | 8.6% | 7.1% | 7.1% | 7.1% | 2.6% | 2.1% | 1.7% | 1.1% | 1.7% | 1.1% | 1.4% |
| Mar 2026 | 21% | 11.5% | 14.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 2.8% | 2.3% | 1.9% | 1.3% | 1.3% | 1% | 1.5% |
| Apr 2026 | 17.4% | 11.7% | 14.3% | 14.3% | 7.8% | 9.6% | 6.4% | 6.4% | 2.3% | 2.3% | 1.9% | 1.3% | 1% | 1% | 1.9% |
| May 2026 | 17.7% | 11.9% | 14.6% | 11.9% | 8% | 9.8% | 6.5% | 6.5% | 3.6% | 2.4% | 2% | 1.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 19.1% | 12.8% | 15.5% | 12.8% | 8.6% | 8.6% | 5.7% | 5.7% | 2.6% | 2.1% | 1.7% | 2.1% | 0.93% | 0.93% | 0.93% |
| Jul 2026 | 18.5% | 12.4% | 15.1% | 12.4% | 8.3% | 10.1% | 6.8% | 4.5% | 3% | 2% | 1.7% | 2% | 0.9% | 1.4% | 0.9% |
| Aug 2026 | 23% | 12.6% | 12.6% | 12.6% | 8.4% | 6.9% | 6.9% | 5.7% | 2.5% | 2.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.92% |
| Sep 2026 | 18.7% | 12.6% | 12.6% | 12.6% | 10.3% | 8.4% | 6.9% | 5.6% | 3.1% | 2.5% | 2.1% | 1.7% | 1.1% | 1.1% | 0.92% |
How has the Bosch and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among refrigerator brands in the United States moved from 6.7% to 8.4%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Samsung’s share of searches among refrigerator brands in the United States moved from 12.2% to 12.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for United States refrigerator brands in September 2026?
2 changes
In September 2026, Bosch gained share of searches among refrigerator brands in the United States, from 6.9% to 8.4%.
Estimated monthly branded searches for Samsung in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among refrigerator brands
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