Brandwave

How popular isBoots?

In September 2026, people searched for Boots by name about 1.3 million times in the United Kingdom, about the same as the previous year. These searches made up 7% of all United Kingdom photo printing service searches, placing Boots third out of five services. When we asked both ChatGPT and Google AI Overviews about photo printing services, Boots did not appear in any of the answers.

Search and AI answers in September 2026

Boots is the third most searched of 5 competitors and not listed in any AI answer.

  1. SnapfishShare of searches 52%Mentioned in 1 of 3 AI answersPlace in AI recommendations 2nd
  2. PhotoboxShare of searches 34.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 2nd
  3. BootsShare of searches 7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. CEWEShare of searches 3.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. PrinterpixShare of searches 3.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top photo printing services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Boots did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CEWE1st
  2. Snapfish2nd
  3. Photobox2nd
  4. Boots–
  5. Printerpix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CEWE2 of 3Named in 2 of 3 ChatGPT answers
  • Snapfish1 of 3Named in 1 of 3 ChatGPT answers
  • Photobox1 of 3Named in 1 of 3 ChatGPT answers
  • Boots0 of 3Named in 0 of 3 ChatGPT answers
  • Printerpix0 of 3Named in 0 of 3 ChatGPT answers

See every answer about photo printing services

3 answers

  • Asked ChatGPT

    “What's the best photo printing service in the UK?”

    1. 1CEWE
    2. 2Snapfish

  • Asked ChatGPT

    “Where can I get photos printed quickly?”

    1. Asked ChatGPT

      “Which site makes the best photo books?”

      1. 1CEWE
      2. 2Photobox

    2. Searched Google, AI Overview

      “photo printing”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

    Which photo printing services compete with Boots?

    Boots against photo printing services in the United Kingdom, by month

    Share of searches by month for Snapfish, Photobox, Boots, CEWE, Printerpix. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSnapfishPhotoboxBootsCEWEPrinterpix
    Oct 202535.5%43.3%15.9%2.1%3.2%
    Nov 202540.5%40.5%12.2%2.4%4.5%
    Dec 202536.4%44.5%10.9%2.2%6%
    Jan 202642.5%34.7%15.6%2.5%4.7%
    Feb 202640.9%33.7%18.4%2.5%4.5%
    Mar 202646%30.8%16.9%2.2%4.1%
    Apr 202640.9%33.7%18.4%2.5%4.5%
    May 202641.6%34.2%18.7%2.5%3.1%
    Jun 202646.6%31.2%17.1%2.3%2.8%
    Jul 202641.6%34.2%18.7%2.5%3.1%
    Aug 202649.9%33.4%10%3.7%3%
    Sep 202652%34.8%7%3.1%3.1%

    1. 1.Snapfish

      52%

      Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2.1 points.

    2. 2.Photobox

      34.8%

      Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

    3. 3.Boots

      7%

      Held 3rd. 18.1K estimated branded searches, -33.2% vs prior month. Share -3 points.

    4. 4.CEWE

      3.1%

      Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

    5. 5.Printerpix

      3.1%

      Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    Compare popularity between Boots and its closest rivals

    Every comparison with Boots

    35 comparisons

    How has branded search demand for Boots changed in the United Kingdom over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Boots in the United Kingdom held steady, from 1.4M to 1.3M.
    • Across the 12 months ending September 2026, Boots’ share of searches among photo printing services in the United Kingdom decreased from 15.9% to 7%.
    • Across the 12 months ending September 2026, Boots’ share of searches among photo printing services in the United Kingdom peaked at 18.7% in May 2026 and was lowest at 7% in September 2026.

    How did search popularity change for United Kingdom photo printing services in September 2026?

    5 changes

    1. In September 2026, Snapfish gained share of searches among photo printing services in the United Kingdom, from 49.9% to 52%.

    2. In September 2026, Photobox gained share of searches among photo printing services in the United Kingdom, from 33.4% to 34.8%.

    3. In September 2026, Boots lost share of searches among photo printing services in the United Kingdom, from 10% to 7%.

    4. In September 2026, CEWE lost share of searches among photo printing services in the United Kingdom, from 3.7% to 3.1%.

    5. Estimated monthly branded searches for Printerpix in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

    How are Boots’ branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using Boots’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • boots beauty
    • boots beauty box
    • boots contact lenses
    • boots online
    • boots online pharmacy
    • boots opticians
    • boots pharmacy
    • boots photo
    • boots prescription

    Do you work for Boots? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Boots compete?

    Boots is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pharmacy chains2nd of 634.6%Show ranking
    Beauty retailers6th of 60.5%Show ranking
    Opticians3rd of 1115.3%Show ranking
    Photo printing services3rd of 57%Shown above
    Prescription delivery services3rd of 410.3%Show ranking
    Contact lens retailers5th of 52%Show ranking
    Beauty boxes2nd of 1019.5%Show ranking
    Creator with pink hair and a pink jacket

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