Boots vs Day Lewis:Which is more popular?
In September 2026, Boots had more branded searches than Day Lewis among pharmacy chains in the United Kingdom. Boots had about 1 million branded searches, while Day Lewis had 40,500. Boots made up 34.6% of all pharmacy chain searches we track, and Day Lewis accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about pharmacy chains, Boots appeared in three of the four answers and Day Lewis in none.
Who do people search for more?
Boots, about 26 searches for every 1 for Day Lewis
Who does AI mention more?
Boots, mentioned in 3 of 4 answers, Day Lewis in 0
Who does AI recommend more?
Boots, the only one of the two named
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Top pharmacy chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Boots was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Day Lewis did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boots1st
Superdrug2nd
Pharmacy2U3rd
Well Pharmacy4th
Rowlands Pharmacy5th
Day Lewis–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boots3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Superdrug2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pharmacy2U2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Well Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rowlands Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Day Lewis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pharmacy chains
4 answers
Asked ChatGPT
“Which pharmacy should I use in the UK?”
Asked ChatGPT
“What are the best pharmacy chains in the UK?”
Asked ChatGPT
“What's the best UK pharmacy for repeat prescriptions?”
Searched Google, AI Overview
“pharmacy near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“chemist”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Boots or Day Lewis more popular in search?
This chart shows how often people search Google for Boots and Day Lewis by name. Each line represents a brand's share of searches for all six pharmacy chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Boots, Day Lewis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Superdrug | Boots | Well Pharmacy | Pharmacy2U | Rowlands Pharmacy | Day Lewis |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 30.9% | 7.2% | 4.9% | 1.8% | 1.5% |
| Nov 2025 | 62.6% | 24.7% | 5.6% | 4.6% | 1.4% | 1.1% |
| Dec 2025 | 61.6% | 24% | 6.8% | 4.5% | 1.7% | 1.4% |
| Jan 2026 | 52.5% | 30.2% | 7% | 7% | 1.7% | 1.4% |
| Feb 2026 | 56.5% | 26.6% | 7.6% | 6.2% | 1.5% | 1.5% |
| Mar 2026 | 53.2% | 30.6% | 7.1% | 5.9% | 1.8% | 1.4% |
| Apr 2026 | 53.2% | 30.6% | 7.1% | 5.9% | 1.8% | 1.4% |
| May 2026 | 55.1% | 31.1% | 6.1% | 5% | 1.5% | 1.2% |
| Jun 2026 | 53.5% | 30.5% | 7.2% | 5.9% | 1.4% | 1.4% |
| Jul 2026 | 55.1% | 31.3% | 6.1% | 5% | 1.5% | 1% |
| Aug 2026 | 55.5% | 31.6% | 6.1% | 4.1% | 1.5% | 1.2% |
| Sep 2026 | 50.2% | 34.6% | 6.7% | 5.5% | 1.7% | 1.4% |
How has the Boots and Day Lewis comparison changed over the last 12 months?
3 findings
- Boots was ahead of Day Lewis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boots’ share of searches among pharmacy chains in the United Kingdom moved from 30.9% to 34.6%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Day Lewis’ share of searches among pharmacy chains in the United Kingdom moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United Kingdom pharmacy chains in September 2026?
2 changes
In September 2026, Boots gained share of searches among pharmacy chains in the United Kingdom, from 31.6% to 34.6%.
Estimated monthly branded searches for Day Lewis in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Boots’ and Day Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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