Pharmacy chains in the United Kingdom:Which are most popular?

Name: Pharmacy chains in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Superdrug was the most searched pharmacy chain in the United Kingdom, accounting for 50.2% of all searches among the six chains we track. When we checked with ChatGPT and Google AI Overviews, Boots was mentioned most often, in three of the four answers. Boots was recommended most often, coming first in all three responses that gave a list.

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Top pharmacy chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Boots was mentioned most often, in three of the four answers. Boots was recommended most often, coming first in all three answers that gave a list. Superdrug was second, and Pharmacy2U was third. Day Lewis, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Boots	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Superdrug	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Pharmacy2U	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Well Pharmacy	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Rowlands Pharmacy	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Day Lewis	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Boots3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Superdrug2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pharmacy2U2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Well Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rowlands Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Day Lewis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pharmacy chains

4 answers

Asked ChatGPT
“Which pharmacy should I use in the UK?”
1. 1Boots
2. 2Superdrug
Asked ChatGPT
“What are the best pharmacy chains in the UK?”
Asked ChatGPT
“What's the best UK pharmacy for repeat prescriptions?”
1. 1Boots
2. 2Pharmacy2U
Searched Google, AI Overview
“pharmacy near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“chemist”

Not named in any answer:

Day Lewis

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which pharmacy chains do people search for most?

This chart shows how often people search Google for each pharmacy chain by name. Each line represents a brand's share of searches for all six pharmacy chains we track, month by month, from searches in United Kingdom.

Share of searches among pharmacy chains in the United Kingdom, by month

Month	Superdrug	Boots	Well Pharmacy	Pharmacy2U	Rowlands Pharmacy	Day Lewis
Oct 2025	53.8%	30.9%	7.2%	4.9%	1.8%	1.5%
Nov 2025	62.6%	24.7%	5.6%	4.6%	1.4%	1.1%
Dec 2025	61.6%	24%	6.8%	4.5%	1.7%	1.4%
Jan 2026	52.5%	30.2%	7%	7%	1.7%	1.4%
Feb 2026	56.5%	26.6%	7.6%	6.2%	1.5%	1.5%
Mar 2026	53.2%	30.6%	7.1%	5.9%	1.8%	1.4%
Apr 2026	53.2%	30.6%	7.1%	5.9%	1.8%	1.4%
May 2026	55.1%	31.1%	6.1%	5%	1.5%	1.2%
Jun 2026	53.5%	30.5%	7.2%	5.9%	1.4%	1.4%
Jul 2026	55.1%	31.3%	6.1%	5%	1.5%	1%
Aug 2026	55.5%	31.6%	6.1%	4.1%	1.5%	1.2%
Sep 2026	50.2%	34.6%	6.7%	5.5%	1.7%	1.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Superdrug	50.2%	1.5M	-18%	-5.3 points
2, held 2nd	Boots	34.6%	1M	-0.71%	+3 points
3, held 3rd	Well Pharmacy	6.7%	201K	0%	+0.6 points
4, held 4th	Pharmacy2U	5.5%	165K	+22.2%	+1.4 points
5, held 5th	Rowlands Pharmacy	1.7%	49.5K	0%	+0.2 points
6, held 6th	Day Lewis	1.4%	40.5K	0%	+0.1 points

1.Superdrug
50.2%
Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -5.3 points.
2.Boots
34.6%
Held 2nd. 1M estimated branded searches, -0.71% vs prior month. Share +3 points.
3.Well Pharmacy
6.7%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.Pharmacy2U
5.5%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
5.Rowlands Pharmacy
1.7%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Day Lewis
1.4%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among pharmacy chains in the United Kingdom?

6 brands

In September 2026, Superdrug was the most searched among pharmacy chains in the United Kingdom, with an estimated 1.5M branded searches, 50.2% of all searches for the six we track. Boots is in 2nd place, 15.6 percentage points behind at 34.6%.

United Kingdom pharmacy chains, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Superdrug	53.8% → 50.2%	62.6%Nov 2025	50.2%Sep 2026	1st
Boots	30.9% → 34.6%	34.6%Sep 2026	24%Dec 2025	2nd
Well Pharmacy	7.2% → 6.7%	7.6%Feb 2026	5.6%Nov 2025	3rd
Pharmacy2U	4.9% → 5.5%	7%Jan 2026	4.1%Aug 2026	4th
Rowlands Pharmacy	1.8% → 1.7%	1.8%Oct 2025	1.4%Nov 2025	5th
Day Lewis	1.5% → 1.4%	1.5%Feb 2026	1%Jul 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, Superdrug’s share of searches among pharmacy chains in the United Kingdom decreased from 53.8% to 50.2%.
Across the 12 months ending September 2026, Boots’ share of searches among pharmacy chains in the United Kingdom increased from 30.9% to 34.6%.
Across the 12 months ending September 2026, Well Pharmacy’s share of searches among pharmacy chains in the United Kingdom decreased from 7.2% to 6.7%.
Across the 12 months ending September 2026, Pharmacy2U’s share of searches among pharmacy chains in the United Kingdom increased from 4.9% to 5.5%.
Across the 12 months ending September 2026, Superdrug’s share of searches among pharmacy chains in the United Kingdom peaked at 62.6% in November 2025 and was lowest at 50.2% in September 2026.
Across the 12 months ending September 2026, Boots’ share of searches among pharmacy chains in the United Kingdom peaked at 34.6% in September 2026 and was lowest at 24% in December 2025.
Across the 12 months ending September 2026, Well Pharmacy’s share of searches among pharmacy chains in the United Kingdom peaked at 7.6% in February 2026 and was lowest at 5.6% in November 2025.
Across the 12 months ending September 2026, Pharmacy2U’s share of searches among pharmacy chains in the United Kingdom peaked at 7% in January 2026 and was lowest at 4.1% in August 2026.
Across the 12 months ending September 2026, Rowlands Pharmacy and Day Lewis held steady: their share of searches among pharmacy chains in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom pharmacy chains in September 2026?

6 changes

In September 2026, Boots gained share of searches among pharmacy chains in the United Kingdom, from 31.6% to 34.6%.
In September 2026, Pharmacy2U gained share of searches among pharmacy chains in the United Kingdom, from 4.1% to 5.5%.
In September 2026, Well Pharmacy gained share of searches among pharmacy chains in the United Kingdom, from 6.1% to 6.7%.
In September 2026, Superdrug lost share of searches among pharmacy chains in the United Kingdom, from 55.5% to 50.2%.
Estimated monthly branded searches for Day Lewis in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for Rowlands Pharmacy in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted for pharmacy chains?

8 search terms

Each brand's share of searches among pharmacy chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.