Boots vs Superdrug:Which is more popular?
In September 2026, Superdrug had more branded searches than Boots among pharmacy chains in the United Kingdom. Superdrug had about 1.5 million branded searches, while Boots had 1 million. Superdrug made up 50.2% of all pharmacy chain searches we track, and Boots accounted for 34.6%. When we asked ChatGPT and Google AI Overviews about pharmacy chains, Boots appeared in three of the four answers and Superdrug in two. Boots was mentioned before Superdrug in every answer.
Who do people search for more?
Superdrug, about 45% more searches than Boots
Who does AI mention more?
Boots, mentioned in 3 of 4 answers, Superdrug in 2
Who does AI recommend more?
Boots, named ahead of Superdrug in every answer
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Top pharmacy chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Boots was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Superdrug was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Boots was listed before Superdrug in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boots1st
- Superdrug2nd
Pharmacy2U3rd
Well Pharmacy4th
Rowlands Pharmacy5th
Day Lewis–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boots3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Superdrug2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pharmacy2U2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Well Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rowlands Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Day Lewis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pharmacy chains
4 answers
Asked ChatGPT
“Which pharmacy should I use in the UK?”
Asked ChatGPT
“What are the best pharmacy chains in the UK?”
Asked ChatGPT
“What's the best UK pharmacy for repeat prescriptions?”
Searched Google, AI Overview
“pharmacy near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“chemist”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Boots or Superdrug more popular in search?
This chart shows how often people search Google for Boots and Superdrug by name. Each line represents a brand's share of searches for all six pharmacy chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Superdrug, Boots. The figures are in the table below the chart.
View monthly share of searches table
| Month | Superdrug | Boots | Well Pharmacy | Pharmacy2U | Rowlands Pharmacy | Day Lewis |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 30.9% | 7.2% | 4.9% | 1.8% | 1.5% |
| Nov 2025 | 62.6% | 24.7% | 5.6% | 4.6% | 1.4% | 1.1% |
| Dec 2025 | 61.6% | 24% | 6.8% | 4.5% | 1.7% | 1.4% |
| Jan 2026 | 52.5% | 30.2% | 7% | 7% | 1.7% | 1.4% |
| Feb 2026 | 56.5% | 26.6% | 7.6% | 6.2% | 1.5% | 1.5% |
| Mar 2026 | 53.2% | 30.6% | 7.1% | 5.9% | 1.8% | 1.4% |
| Apr 2026 | 53.2% | 30.6% | 7.1% | 5.9% | 1.8% | 1.4% |
| May 2026 | 55.1% | 31.1% | 6.1% | 5% | 1.5% | 1.2% |
| Jun 2026 | 53.5% | 30.5% | 7.2% | 5.9% | 1.4% | 1.4% |
| Jul 2026 | 55.1% | 31.3% | 6.1% | 5% | 1.5% | 1% |
| Aug 2026 | 55.5% | 31.6% | 6.1% | 4.1% | 1.5% | 1.2% |
| Sep 2026 | 50.2% | 34.6% | 6.7% | 5.5% | 1.7% | 1.4% |
How has the Boots and Superdrug comparison changed over the last 12 months?
3 findings
- Superdrug was ahead of Boots in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boots’ share of searches among pharmacy chains in the United Kingdom moved from 30.9% to 34.6%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Superdrug’s share of searches among pharmacy chains in the United Kingdom moved from 53.8% to 50.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for United Kingdom pharmacy chains in September 2026?
2 changes
In September 2026, Boots gained share of searches among pharmacy chains in the United Kingdom, from 31.6% to 34.6%.
In September 2026, Superdrug lost share of searches among pharmacy chains in the United Kingdom, from 55.5% to 50.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Boots’ and Superdrug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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