Brandwave

Pharmacy2U vs Superdrug:Which is more popular?

In September 2026, Superdrug had more branded searches than Pharmacy2U among pharmacy chains in the United Kingdom. Superdrug had about 1.5 million branded searches, while Pharmacy2U had 165,000. Superdrug made up 50.2% of all pharmacy chain searches we track, and Pharmacy2U accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about pharmacy chains, Pharmacy2U and Superdrug each appeared in two of the four answers. Superdrug was mentioned before Pharmacy2U in two out of three answers.

Among pharmacy chains in the United Kingdom in September 2026

Who do people search for more?

Superdrug, about 9 searches for every 1 for Pharmacy2U

Superdrug 1.5M searchesPharmacy2U 165K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Pharmacy2U in 2 of 4Superdrug in 2 of 4

Who does AI recommend more?

Superdrug, named ahead of Pharmacy2U in 2 of 3 answers

Superdrug first in 2Pharmacy2U first in 1

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Top pharmacy chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pharmacy2U and Superdrug were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Superdrug was listed before Pharmacy2U in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots1st
  2. Superdrug2nd
  3. Pharmacy2U3rd
  4. Well Pharmacy4th
  5. Rowlands Pharmacy5th
  6. Day Lewis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boots3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Superdrug2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pharmacy2U2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Well Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rowlands Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Day Lewis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pharmacy chains

4 answers

  • Asked ChatGPT

    “Which pharmacy should I use in the UK?”

    1. 1Boots
    2. 2Superdrug

  • Asked ChatGPT

    “What are the best pharmacy chains in the UK?”

    1. 1Boots
    2. 2Superdrug
    3. 3Well Pharmacy
    4. 4Rowlands Pharmacy
    5. 5Pharmacy2U

  • Asked ChatGPT

    “What's the best UK pharmacy for repeat prescriptions?”

    1. 1Boots
    2. 2Pharmacy2U

  • Searched Google, AI Overview

    “pharmacy near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “chemist”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

    Is Pharmacy2U or Superdrug more popular in search?

    This chart shows how often people search Google for Pharmacy2U and Superdrug by name. Each line represents a brand's share of searches for all six pharmacy chains we track, month by month, from searches in United Kingdom.

    Pharmacy2U and Superdrug among pharmacy chains in the United Kingdom, by month

    Share of searches by month for Superdrug, Pharmacy2U. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSuperdrugBootsWell PharmacyPharmacy2URowlands PharmacyDay Lewis
    Oct 202553.8%30.9%7.2%4.9%1.8%1.5%
    Nov 202562.6%24.7%5.6%4.6%1.4%1.1%
    Dec 202561.6%24%6.8%4.5%1.7%1.4%
    Jan 202652.5%30.2%7%7%1.7%1.4%
    Feb 202656.5%26.6%7.6%6.2%1.5%1.5%
    Mar 202653.2%30.6%7.1%5.9%1.8%1.4%
    Apr 202653.2%30.6%7.1%5.9%1.8%1.4%
    May 202655.1%31.1%6.1%5%1.5%1.2%
    Jun 202653.5%30.5%7.2%5.9%1.4%1.4%
    Jul 202655.1%31.3%6.1%5%1.5%1%
    Aug 202655.5%31.6%6.1%4.1%1.5%1.2%
    Sep 202650.2%34.6%6.7%5.5%1.7%1.4%

    How has the Pharmacy2U and Superdrug comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom pharmacy chains in September 2026?

    2 changes

    1. In September 2026, Pharmacy2U gained share of searches among pharmacy chains in the United Kingdom, from 4.1% to 5.5%.

    2. In September 2026, Superdrug lost share of searches among pharmacy chains in the United Kingdom, from 55.5% to 50.2%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Pharmacy2U’s and Superdrug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Pharmacy2U

    2 branded search terms

    • pharmacy 2u
    • pharmacy2u

    Superdrug

    1 branded search term

    • superdrug

    How the Brand Demand Index is measured

    Other head-to-heads among pharmacy chains

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