Brandwave

How popular isBoots?

In September 2026, people searched for Boots by name about 1.3 million times in the United Kingdom, about the same as the previous year. These searches made up 34.6% of all United Kingdom pharmacy chain searches, placing Boots second out of six chains. When we asked both ChatGPT and Google AI Overviews about pharmacy chains, Boots appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Boots is the second most searched of 6 competitors and the most recommended in AI answers.

  1. SuperdrugShare of searches 50.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. BootsShare of searches 34.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Well PharmacyShare of searches 6.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. Pharmacy2UShare of searches 5.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. Rowlands PharmacyShare of searches 1.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

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Top pharmacy chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Boots was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Boots is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots1st
  2. Superdrug2nd
  3. Pharmacy2U3rd
  4. Well Pharmacy4th
  5. Rowlands Pharmacy5th
  6. Day Lewis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boots3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Superdrug2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pharmacy2U2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Well Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rowlands Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Day Lewis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pharmacy chains

4 answers

  • Asked ChatGPT

    “Which pharmacy should I use in the UK?”

    1. 1Boots
    2. 2Superdrug

  • Asked ChatGPT

    “What are the best pharmacy chains in the UK?”

    1. 1Boots
    2. 2Superdrug
    3. 3Well Pharmacy
    4. 4Rowlands Pharmacy
    5. 5Pharmacy2U

  • Asked ChatGPT

    “What's the best UK pharmacy for repeat prescriptions?”

    1. 1Boots
    2. 2Pharmacy2U

  • Searched Google, AI Overview

    “pharmacy near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “chemist”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

    Which pharmacy chains compete with Boots?

    Boots against pharmacy chains in the United Kingdom, by month

    Share of searches by month for Superdrug, Boots, Well Pharmacy, Pharmacy2U. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSuperdrugBootsWell PharmacyPharmacy2URowlands PharmacyDay Lewis
    Oct 202553.8%30.9%7.2%4.9%1.8%1.5%
    Nov 202562.6%24.7%5.6%4.6%1.4%1.1%
    Dec 202561.6%24%6.8%4.5%1.7%1.4%
    Jan 202652.5%30.2%7%7%1.7%1.4%
    Feb 202656.5%26.6%7.6%6.2%1.5%1.5%
    Mar 202653.2%30.6%7.1%5.9%1.8%1.4%
    Apr 202653.2%30.6%7.1%5.9%1.8%1.4%
    May 202655.1%31.1%6.1%5%1.5%1.2%
    Jun 202653.5%30.5%7.2%5.9%1.4%1.4%
    Jul 202655.1%31.3%6.1%5%1.5%1%
    Aug 202655.5%31.6%6.1%4.1%1.5%1.2%
    Sep 202650.2%34.6%6.7%5.5%1.7%1.4%

    1. 1.Superdrug

      50.2%

      Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -5.3 points.

    2. 2.Boots

      34.6%

      Held 2nd. 1M estimated branded searches, -0.71% vs prior month. Share +3 points.

    3. 3.Well Pharmacy

      6.7%

      Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.

    4. 4.Pharmacy2U

      5.5%

      Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

    5. 5.Rowlands Pharmacy

      1.7%

      Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

    6. 6.Day Lewis

      1.4%

      Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

    Compare popularity between Boots and its closest rivals

    Every comparison with Boots

    18 comparisons

    How has branded search demand for Boots changed in the United Kingdom over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Boots in the United Kingdom held steady at 1.3M.
    • Across the 12 months ending September 2026, Boots’ share of searches among pharmacy chains in the United Kingdom increased from 30.9% to 34.6%.
    • Across the 12 months ending September 2026, Boots’ share of searches among pharmacy chains in the United Kingdom peaked at 34.6% in September 2026 and was lowest at 24% in December 2025.

    How did search popularity change for United Kingdom pharmacy chains in September 2026?

    6 changes

    1. In September 2026, Boots gained share of searches among pharmacy chains in the United Kingdom, from 31.6% to 34.6%.

    2. In September 2026, Pharmacy2U gained share of searches among pharmacy chains in the United Kingdom, from 4.1% to 5.5%.

    3. In September 2026, Well Pharmacy gained share of searches among pharmacy chains in the United Kingdom, from 6.1% to 6.7%.

    4. In September 2026, Superdrug lost share of searches among pharmacy chains in the United Kingdom, from 55.5% to 50.2%.

    5. Estimated monthly branded searches for Day Lewis in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

    6. Estimated monthly branded searches for Rowlands Pharmacy in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

    How are Boots’ branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Boots’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • boots beauty
    • boots online
    • boots online pharmacy
    • boots opticians
    • boots pharmacy
    • boots prescription

    Do you work for Boots? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Boots compete?

    Boots is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pharmacy chains2nd of 634.6%Shown above
    Beauty retailers6th of 60.5%Show ranking
    Opticians3rd of 815.6%Show ranking
    Prescription delivery services3rd of 410.3%Show ranking
    Creator with pink hair and a pink jacket

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