Brandwave

How popular isBoots?

In September 2026, people searched for Boots by name about 1.3 million times in the United Kingdom, about the same as the previous year. These searches made up 10.3% of all United Kingdom prescription delivery service searches, placing Boots third out of four services. When we asked both ChatGPT and Google AI Overviews about prescription delivery services, Boots appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Boots is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. Pharmacy2UShare of searches 68.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Chemist4UShare of searches 20.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. BootsShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. LloydsDirectShare of searches 0.09%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top prescription delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boots appeared in all five answers. Boots is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pharmacy2U1st
  2. Boots2nd
  3. Chemist4U3rd
  4. LloydsDirect3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boots5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pharmacy2U4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LloydsDirect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chemist4U1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about prescription delivery services

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which prescription delivery services compete with Boots?

Boots against prescription delivery services in the United Kingdom, by month

Share of searches by month for Pharmacy2U, Chemist4U, Boots. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy2UChemist4UBootsLloydsDirect
Oct 202569.3%20.8%9.6%0.3%
Nov 202570.1%21%8.6%0.25%
Dec 202569.6%20.9%9.3%0.2%
Jan 202672.9%17.9%9%0.21%
Feb 202669.4%20.8%9.6%0.2%
Mar 202668.9%20.7%10.3%0.16%
Apr 202668.9%20.7%10.3%0.13%
May 202668.9%20.7%10.3%0.11%
Jun 202665.9%24.2%9.9%0.1%
Jul 202668%20.4%11.5%0.11%
Aug 202664.5%23.6%11.8%0.1%
Sep 202668.9%20.7%10.3%0.09%

  1. 1.Pharmacy2U

    68.9%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +4.5 points.

  2. 2.Chemist4U

    20.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Boots

    10.3%

    Held 3rd. 24.7K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.LloydsDirect

    0.09%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Boots and its closest rivals

Every comparison with Boots

18 comparisons

How has branded search demand for Boots changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Boots in the United Kingdom held steady at 1.3M.
  • Across the 12 months ending September 2026, Boots’ share of searches among prescription delivery services in the United Kingdom increased from 9.6% to 10.3%.
  • Across the 12 months ending September 2026, Boots’ share of searches among prescription delivery services in the United Kingdom peaked at 11.8% in August 2026 and was lowest at 8.6% in November 2025.

How did search popularity change for United Kingdom prescription delivery services in September 2026?

4 changes

  1. In September 2026, Pharmacy2U gained share of searches among prescription delivery services in the United Kingdom, from 64.5% to 68.9%.

  2. In September 2026, Chemist4U lost share of searches among prescription delivery services in the United Kingdom, from 23.6% to 20.7%.

  3. In September 2026, Boots lost share of searches among prescription delivery services in the United Kingdom, from 11.8% to 10.3%.

  4. Estimated monthly branded searches for LloydsDirect in the United Kingdom fell 70.8% over 12 measured months, from 720 to 210 in September 2026.

How are Boots’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Boots’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boots beauty
  • boots online
  • boots online pharmacy
  • boots opticians
  • boots pharmacy
  • boots prescription

Do you work for Boots? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Boots compete?

Boots is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pharmacy chains2nd of 634.6%Show ranking
Beauty retailers6th of 60.5%Show ranking
Opticians3rd of 815.6%Show ranking
Prescription delivery services3rd of 410.3%Shown above
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