Brandwave

Boots vs LloydsDirect:Which is more popular?

In September 2026, Boots had more branded searches than LloydsDirect among prescription delivery services in the United Kingdom. Boots had about 24,700 branded searches, while LloydsDirect had 210. Boots made up 10.3% of all prescription delivery service searches we track, and LloydsDirect accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about prescription delivery services, Boots appeared in all five answers and LloydsDirect in three. Boots was mentioned before LloydsDirect in every answer.

Among prescription delivery services in the United Kingdom in September 2026

Who do people search for more?

Boots, about 118 searches for every 1 for LloydsDirect

Boots 24.7K searchesLloydsDirect 210 searches

Who does AI mention more?

Boots, mentioned in every answer we collected

Boots in 5 of 5LloydsDirect in 3 of 5

Who does AI recommend more?

Boots, named ahead of LloydsDirect in every answer

Boots first in 5LloydsDirect never first

Follow Boots vs LloydsDirect and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top prescription delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boots appeared in all five answers. LloydsDirect was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Boots was listed before LloydsDirect in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pharmacy2U1st
  2. Boots2nd
  3. Chemist4U3rd
  4. LloydsDirect3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boots5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pharmacy2U4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LloydsDirect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chemist4U1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about prescription delivery services

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Boots or LloydsDirect more popular in search?

This chart shows how often people search Google for Boots and LloydsDirect by name. Each line represents a brand's share of searches for all four prescription delivery services we track, month by month, from searches in United Kingdom.

Boots and LloydsDirect among prescription delivery services in the United Kingdom, by month

Share of searches by month for Boots, LloydsDirect. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy2UChemist4UBootsLloydsDirect
Oct 202569.3%20.8%9.6%0.3%
Nov 202570.1%21%8.6%0.25%
Dec 202569.6%20.9%9.3%0.2%
Jan 202672.9%17.9%9%0.21%
Feb 202669.4%20.8%9.6%0.2%
Mar 202668.9%20.7%10.3%0.16%
Apr 202668.9%20.7%10.3%0.13%
May 202668.9%20.7%10.3%0.11%
Jun 202665.9%24.2%9.9%0.1%
Jul 202668%20.4%11.5%0.11%
Aug 202664.5%23.6%11.8%0.1%
Sep 202668.9%20.7%10.3%0.09%

How has the Boots and LloydsDirect comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom prescription delivery services in September 2026?

2 changes

  1. In September 2026, Boots lost share of searches among prescription delivery services in the United Kingdom, from 11.8% to 10.3%.

  2. Estimated monthly branded searches for LloydsDirect in the United Kingdom fell 70.8% over 12 measured months, from 720 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boots’ and LloydsDirect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boots

2 branded search terms

  • boots online pharmacy
  • boots prescription

LloydsDirect

1 branded search term

  • lloyds direct

How the Brand Demand Index is measured

Other head-to-heads among prescription delivery services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free