Brandwave

Boots vs Well Pharmacy:Which is more popular?

In September 2026, Boots had more branded searches than Well Pharmacy among pharmacy chains in the United Kingdom. Boots had about 1 million branded searches, while Well Pharmacy had 201,000. Boots made up 34.6% of all pharmacy chain searches we track, and Well Pharmacy accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about pharmacy chains, Boots appeared in three of the four answers and Well Pharmacy in one. Boots was mentioned before Well Pharmacy in every answer.

Among pharmacy chains in the United Kingdom in September 2026

Who do people search for more?

Boots, about 5 searches for every 1 for Well Pharmacy

Boots 1M searchesWell Pharmacy 201K searches

Who does AI mention more?

Boots, mentioned in 3 of 4 answers, Well Pharmacy in 1

Boots in 3 of 4Well Pharmacy in 1 of 4

Who does AI recommend more?

Boots, named ahead of Well Pharmacy in every answer

Boots first in 3Well Pharmacy never first

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Top pharmacy chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Boots was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Well Pharmacy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Boots was listed before Well Pharmacy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots1st
  2. Superdrug2nd
  3. Pharmacy2U3rd
  4. Well Pharmacy4th
  5. Rowlands Pharmacy5th
  6. Day Lewis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boots3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Superdrug2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pharmacy2U2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Well Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rowlands Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Day Lewis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pharmacy chains

4 answers

  • Asked ChatGPT

    “Which pharmacy should I use in the UK?”

    1. 1Boots
    2. 2Superdrug

  • Asked ChatGPT

    “What are the best pharmacy chains in the UK?”

    1. 1Boots
    2. 2Superdrug
    3. 3Well Pharmacy
    4. 4Rowlands Pharmacy
    5. 5Pharmacy2U

  • Asked ChatGPT

    “What's the best UK pharmacy for repeat prescriptions?”

    1. 1Boots
    2. 2Pharmacy2U

  • Searched Google, AI Overview

    “pharmacy near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “chemist”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

    Is Boots or Well Pharmacy more popular in search?

    This chart shows how often people search Google for Boots and Well Pharmacy by name. Each line represents a brand's share of searches for all six pharmacy chains we track, month by month, from searches in United Kingdom.

    Boots and Well Pharmacy among pharmacy chains in the United Kingdom, by month

    Share of searches by month for Boots, Well Pharmacy. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSuperdrugBootsWell PharmacyPharmacy2URowlands PharmacyDay Lewis
    Oct 202553.8%30.9%7.2%4.9%1.8%1.5%
    Nov 202562.6%24.7%5.6%4.6%1.4%1.1%
    Dec 202561.6%24%6.8%4.5%1.7%1.4%
    Jan 202652.5%30.2%7%7%1.7%1.4%
    Feb 202656.5%26.6%7.6%6.2%1.5%1.5%
    Mar 202653.2%30.6%7.1%5.9%1.8%1.4%
    Apr 202653.2%30.6%7.1%5.9%1.8%1.4%
    May 202655.1%31.1%6.1%5%1.5%1.2%
    Jun 202653.5%30.5%7.2%5.9%1.4%1.4%
    Jul 202655.1%31.3%6.1%5%1.5%1%
    Aug 202655.5%31.6%6.1%4.1%1.5%1.2%
    Sep 202650.2%34.6%6.7%5.5%1.7%1.4%

    How has the Boots and Well Pharmacy comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom pharmacy chains in September 2026?

    2 changes

    1. In September 2026, Boots gained share of searches among pharmacy chains in the United Kingdom, from 31.6% to 34.6%.

    2. In September 2026, Well Pharmacy gained share of searches among pharmacy chains in the United Kingdom, from 6.1% to 6.7%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Boots’ and Well Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Boots

    2 branded search terms

    • boots online
    • boots pharmacy

    Well Pharmacy

    1 branded search term

    • well pharmacy

    How the Brand Demand Index is measured

    Other head-to-heads among pharmacy chains

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