Boots vs Feel Good Contacts:Which is more popular?
In September 2026, Feel Good Contacts had more branded searches than Boots among contact lens retailers in the United Kingdom. Feel Good Contacts had about 49,500 branded searches, while Boots had 3,600. Feel Good Contacts made up 27.6% of all contact lens retailer searches we track, and Boots accounted for 2%. When we asked ChatGPT and Google AI Overviews about contact lens retailers, Feel Good Contacts appeared in three of the five answers and Boots in one. Feel Good Contacts was mentioned before Boots in two out of three answers.
Who do people search for more?
Feel Good Contacts, about 14 searches for every 1 for Boots
Who does AI mention more?
Feel Good Contacts, mentioned in 3 of 5 answers, Boots in 1
Who does AI recommend more?
Feel Good Contacts, named ahead of Boots in 2 of 3 answers
Follow Boots vs Feel Good Contacts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top contact lens retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Feel Good Contacts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Boots was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Feel Good Contacts was listed before Boots in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vision Direct1st- Feel Good Contacts2nd
Lenstore3rd
Specsavers4th
Boots5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lenstore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vision Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Feel Good Contacts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specsavers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about contact lens retailers
5 answers
Asked ChatGPT
“Where's the cheapest place to buy contact lenses in the UK?”
Asked ChatGPT
“Which online contact lens retailer is best?”
Asked ChatGPT
“Is it safe to buy contact lenses online?”
Searched Google, AI Overview
“contact lenses”
Searched Google, AI Overview
“daily contact lenses”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Boots or Feel Good Contacts more popular in search?
This chart shows how often people search Google for Boots and Feel Good Contacts by name. Each line represents a brand's share of searches for all five contact lens retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Feel Good Contacts, Boots. The figures are in the table below the chart.
View monthly share of searches table
| Month | Feel Good Contacts | Lenstore | Vision Direct | Specsavers | Boots |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 24.2% | 29.6% | 13.3% | 3.2% |
| Nov 2025 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Dec 2025 | 30.7% | 25.1% | 30.7% | 11.2% | 2.2% |
| Jan 2026 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Feb 2026 | 27.3% | 27.3% | 27.3% | 15% | 3% |
| Mar 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Apr 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| May 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jun 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jul 2026 | 30% | 24.5% | 30% | 13.4% | 2.2% |
| Aug 2026 | 31.7% | 25.9% | 25.9% | 14.2% | 2.3% |
| Sep 2026 | 27.6% | 27.6% | 27.6% | 15.1% | 2% |
How has the Boots and Feel Good Contacts comparison changed over the last 12 months?
3 findings
- Feel Good Contacts was ahead of Boots in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boots’ share of searches among contact lens retailers in the United Kingdom moved from 3.2% to 2%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Feel Good Contacts’ share of searches among contact lens retailers in the United Kingdom moved from 29.6% to 27.6%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for United Kingdom contact lens retailers in September 2026?
2 changes
In September 2026, Feel Good Contacts lost share of searches among contact lens retailers in the United Kingdom, from 31.7% to 27.6%.
Estimated monthly branded searches for Boots in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boots’ and Feel Good Contacts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boots
1 branded search term
- boots contact lenses
Feel Good Contacts
1 branded search term
- feel good contacts
Other head-to-heads among contact lens retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.