Feel Good Contacts vs Specsavers:Which is more popular?
In September 2026, Feel Good Contacts had more branded searches than Specsavers among contact lens retailers in the United Kingdom. Feel Good Contacts had about 49,500 branded searches, while Specsavers had 27,100. Feel Good Contacts made up 27.6% of all contact lens retailer searches we track, and Specsavers accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about contact lens retailers, Feel Good Contacts appeared in three of the five answers and Specsavers in two. Feel Good Contacts was mentioned before Specsavers in two out of three answers.
Who do people search for more?
Feel Good Contacts, about 83% more searches than Specsavers
Who does AI mention more?
Feel Good Contacts, mentioned in 3 of 5 answers, Specsavers in 2
Who does AI recommend more?
Feel Good Contacts, named ahead of Specsavers in 2 of 3 answers
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Top contact lens retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Feel Good Contacts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Specsavers was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Feel Good Contacts was listed before Specsavers in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vision Direct1st- Feel Good Contacts2nd
Lenstore3rd
Specsavers4th
Boots5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lenstore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vision Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Feel Good Contacts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specsavers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about contact lens retailers
5 answers
Asked ChatGPT
“Where's the cheapest place to buy contact lenses in the UK?”
Asked ChatGPT
“Which online contact lens retailer is best?”
Asked ChatGPT
“Is it safe to buy contact lenses online?”
Searched Google, AI Overview
“contact lenses”
Searched Google, AI Overview
“daily contact lenses”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Feel Good Contacts or Specsavers more popular in search?
This chart shows how often people search Google for Feel Good Contacts and Specsavers by name. Each line represents a brand's share of searches for all five contact lens retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Feel Good Contacts, Specsavers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Feel Good Contacts | Lenstore | Vision Direct | Specsavers | Boots |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 24.2% | 29.6% | 13.3% | 3.2% |
| Nov 2025 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Dec 2025 | 30.7% | 25.1% | 30.7% | 11.2% | 2.2% |
| Jan 2026 | 29.8% | 24.4% | 29.8% | 13.4% | 2.6% |
| Feb 2026 | 27.3% | 27.3% | 27.3% | 15% | 3% |
| Mar 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Apr 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| May 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jun 2026 | 27.5% | 27.5% | 27.5% | 15.1% | 2.4% |
| Jul 2026 | 30% | 24.5% | 30% | 13.4% | 2.2% |
| Aug 2026 | 31.7% | 25.9% | 25.9% | 14.2% | 2.3% |
| Sep 2026 | 27.6% | 27.6% | 27.6% | 15.1% | 2% |
Specsavers sells other things too, so only its searches that name this product count here, like “specsavers contact lenses”.
How has the Feel Good Contacts and Specsavers comparison changed over the last 12 months?
3 findings
- Feel Good Contacts was ahead of Specsavers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Feel Good Contacts’ share of searches among contact lens retailers in the United Kingdom moved from 29.6% to 27.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Specsavers’ share of searches among contact lens retailers in the United Kingdom moved from 13.3% to 15.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for United Kingdom contact lens retailers in September 2026?
2 changes
In September 2026, Specsavers gained share of searches among contact lens retailers in the United Kingdom, from 14.2% to 15.1%.
In September 2026, Feel Good Contacts lost share of searches among contact lens retailers in the United Kingdom, from 31.7% to 27.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Feel Good Contacts’ and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Feel Good Contacts
1 branded search term
- feel good contacts
Specsavers
1 branded search term
- specsavers contact lenses
Other head-to-heads among contact lens retailers
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