Contact lens retailers in the United Kingdom:Which are most popular?

Name: Contact lens retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Feel Good Contacts, Lenstore and Vision Direct tie for the highest share of searches among contact lens retailers in the United Kingdom, at 27.6% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Lenstore and Vision Direct were mentioned most often, in four of the five answers. Vision Direct was recommended most often, coming first in two out of three responses that gave a list.

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Top contact lens retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lenstore and Vision Direct were mentioned most often, in four of the five answers. Vision Direct was recommended most often, coming first in two out of three answers that gave a list. Feel Good Contacts was second, and Lenstore was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Lenstore	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Vision Direct	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Feel Good Contacts	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Specsavers	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Boots	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Lenstore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vision Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Feel Good Contacts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specsavers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about contact lens retailers

5 answers

Asked ChatGPT
“Where's the cheapest place to buy contact lenses in the UK?”
Asked ChatGPT
“Which online contact lens retailer is best?”
Asked ChatGPT
“Is it safe to buy contact lenses online?”
Searched Google, AI Overview
“contact lenses”
Searched Google, AI Overview
“daily contact lenses”

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which contact lens retailers do people search for most?

This chart shows how often people search Google for each contact lens retailer by name. Each line represents a brand's share of searches for all five contact lens retailers we track, month by month, from searches in United Kingdom.

Share of searches among contact lens retailers in the United Kingdom, by month

Month	Feel Good Contacts	Lenstore	Vision Direct	Specsavers	Boots
Oct 2025	29.6%	24.2%	29.6%	13.3%	3.2%
Nov 2025	29.8%	24.4%	29.8%	13.4%	2.6%
Dec 2025	30.7%	25.1%	30.7%	11.2%	2.2%
Jan 2026	29.8%	24.4%	29.8%	13.4%	2.6%
Feb 2026	27.3%	27.3%	27.3%	15%	3%
Mar 2026	27.5%	27.5%	27.5%	15.1%	2.4%
Apr 2026	27.5%	27.5%	27.5%	15.1%	2.4%
May 2026	27.5%	27.5%	27.5%	15.1%	2.4%
Jun 2026	27.5%	27.5%	27.5%	15.1%	2.4%
Jul 2026	30%	24.5%	30%	13.4%	2.2%
Aug 2026	31.7%	25.9%	25.9%	14.2%	2.3%
Sep 2026	27.6%	27.6%	27.6%	15.1%	2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Feel Good Contacts	27.6%	49.5K	-18.2%	-4.1 points
2, held 2nd	Lenstore	27.6%	49.5K	0%	+1.7 points
3, held 3rd	Vision Direct	27.6%	49.5K	0%	+1.7 points
4, held 4th	Specsavers	15.1%	27.1K	0%	+0.9 points
5, held 5th	Boots	2%	3.6K	-18.2%	-0.3 points

1.Feel Good Contacts
27.6%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
2.Lenstore
27.6%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.Vision Direct
27.6%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
4.Specsavers
15.1%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.Boots
2%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Specsavers sells other things too, so only its searches that name this product count here, like “specsavers contact lenses”.

Which brand is most popular in search among contact lens retailers in the United Kingdom?

5 brands

Feel Good Contacts, Lenstore and Vision Direct tie for the highest share of searches among contact lens retailers in the United Kingdom, at 27.6% each in September 2026.

United Kingdom contact lens retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Feel Good Contacts	29.6% → 27.6%	31.7%Aug 2026	27.3%Feb 2026	1st
Lenstore	24.2% → 27.6%	27.6%Sep 2026	24.2%Oct 2025	3rd → 2nd
Vision Direct	29.6% → 27.6%	30.7%Dec 2025	25.9%Aug 2026	2nd → 3rd
Specsavers	13.3% → 15.1%	15.1%Sep 2026	11.2%Dec 2025	4th
Boots	3.2% → 2%	3.2%Oct 2025	2%Sep 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, Feel Good Contacts’ share of searches among contact lens retailers in the United Kingdom decreased from 29.6% to 27.6%.
Across the 12 months ending September 2026, Lenstore’s share of searches among contact lens retailers in the United Kingdom increased from 24.2% to 27.6%.
Across the 12 months ending September 2026, Vision Direct’s share of searches among contact lens retailers in the United Kingdom decreased from 29.6% to 27.6%.
Across the 12 months ending September 2026, Specsavers’ share of searches among contact lens retailers in the United Kingdom increased from 13.3% to 15.1%.
Across the 12 months ending September 2026, Boots’ share of searches among contact lens retailers in the United Kingdom decreased from 3.2% to 2%.
Across the 12 months ending September 2026, Feel Good Contacts’ share of searches among contact lens retailers in the United Kingdom peaked at 31.7% in August 2026 and was lowest at 27.3% in February 2026.
Across the 12 months ending September 2026, Vision Direct’s share of searches among contact lens retailers in the United Kingdom peaked at 30.7% in December 2025 and was lowest at 25.9% in August 2026.
Across the 12 months ending September 2026, Specsavers’ share of searches among contact lens retailers in the United Kingdom peaked at 15.1% in September 2026 and was lowest at 11.2% in December 2025.
Across the 12 months ending September 2026, Lenstore rose from 3rd to 2nd among contact lens retailers in the United Kingdom.
Across the 12 months ending September 2026, Vision Direct fell from 2nd to 3rd among contact lens retailers in the United Kingdom.

How did search popularity change for United Kingdom contact lens retailers in September 2026?

5 changes

In September 2026, Lenstore gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.
In September 2026, Vision Direct gained share of searches among contact lens retailers in the United Kingdom, from 25.9% to 27.6%.
In September 2026, Specsavers gained share of searches among contact lens retailers in the United Kingdom, from 14.2% to 15.1%.
In September 2026, Feel Good Contacts lost share of searches among contact lens retailers in the United Kingdom, from 31.7% to 27.6%.
Estimated monthly branded searches for Boots in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted for contact lens retailers?

5 search terms

Each brand's share of searches among contact lens retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.